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PALMDALE a place to call home JAM ES C. Li DEORD, J. June28 2004 Ma)or JAMES A. "JIM" Roor A4iyor Pro 1 MIKE DISPENZA Mr. Harry Sinanian (A'uncilmernher Gerard Limited Partnership STEVEN HDEBAUEK 18980 Ventura Boulevard, Suite 200 Councilmember Tarzana, CA 91356 RICFIAIU J. LOA Councilmember RE: Sign Program for Plaza Del Ceritro 509-565 East Palmdale Boulevard 38300 Sierra highway Dear Mr. Sinanian We have received your letter of June 17, 2004, requesting the withdrawal Palmdale, CA 935504798 of the existing sign program for the Plaza Del Centro shopping center, located at 509-565 East Palmdale Boulevard. dPI: 661/2675100 As of the date of this letter, all signs for stores located within this shopping Fax: 661/267-522 center will be required to comply with all requirements of the City's current Sign Ordinance. Any sign application does require landlord approval prior I'DD: 661/2673l67 to City review. If at any time in the future your company wishes to have a new sign program approved, an application form obtained from the Planning Department shall be completed and submitted along with the required fee. Should you require any additional information, I can be contact at 661/267-5200. Sincerely Susan Koleda Assistant Planner Auxiliaiy eu/s prove/ed Jdr wrourucetiori 0555 51/0707 spon 72 7iou' noOSe and rr'r/ucSt. ---PAGE BREAK--- - ar a rr t4 I GERARD UMITED PARTNERSHIP June 17, 2004 V A FACSIMII h. (661) 2( J233 & US Mail Ms. Susan Kolada Planning Department City of Palmdale 3*250 Sierra Highway Palmdale, CA 93550 Re, 509565 F. Palmdale Blvd. Palmdale, CA LeHr fr the sign criteria for the shopping center to withdraw Dear Ms. Kolada, Pursuant to our phone conversation, tlas letter is to acknowledge we are the owners of Plaza Del Centre located at 50955 E. Palmdale Rlvd, Pamdalc, CA 93550. We would request to have the sign criteria in place for the shopping center withdrawn Sincerely. 14 ---PAGE BREAK--- PLAZA DEL CENTRO SGN CRTERA INTRODUCTION The intent of this sign criteria is to provide the guideFnë?i visuafly coordinated, balanced and appeahng signage environment PLAZA DEL CENTRO 509 533 and 565 E. Palmdale Boulevard Palmdale CA 93550 Performance of this sign criteria shaH be rigorously enforced and any non-conforming signs shaH be removed by the tenant or his sign contractor at their expense upon demand by owner. Exceptions to these standards shaH be reviewed by the owner and architect. However, based upon our field experience, deviations will generally result in serious inequities between tenants. Accordingly, the owner, through the architect, will retan full rights of approval of any sign used in this center. GENERAL OWNER/TENANT REQUIREMENTS Sinnian Development, Inc. Att: Harry 18980 Ventura Boulevard, Suite 200 Tarzana, CA 91356 NOTE: all costs of removal of any non-conforming sign, as determined by owner or architect, due to failure to submit shop drawings prior to fabrication or installation shall be incurred by tenant. B. The tenant shall submit a sign drawing approved by the owner and architect to the appropriate city authority for approval prior to the start of any sign construction. C. The tenant shaH pay for all sign components (except as noted herein), their installation (including final connection, transformers and all other labor/materials) and maintenance. ---PAGE BREAK--- Sign Program Plaza Del Centro Page 2 ft The tenant shaU obtain aU necessary governing agency permits. E. The tenant shafl be responsible for fulfiflrnent of aU requirements of this sign criteria. F. The owner shaH provide primary electrical service terminations at the center of the aflowed signage area as foflows: NTERNALLY LLUMNATED INDMDUAL CHANNEL LETTER SGNS MOUNTED AT SM RAMfl G. It is the responsibility of the tenant's sign company to verify aM conduit and transformer ocations and service prior to fabrication. H. The location of aM signs shaM be per the accompanying design criteria. J. All shop tenants are required to have an identification sign mounted at the sign band area as designated in the Architect's drawings. K. Address numbers shaM be applied to each store by the tenant's sign company during regular course of construction, (See Attachment IlL) L. Special signs which vary from this sign criteria must first be approved by the owner and respective city authority. II. GENERAL SIGN SPECIFICATIONS A. No Exposed raceway, crossovers, conduits, conductors, transformers, etc., shall be permitted. Sign Program Revised: 5/26/00 ---PAGE BREAK--- Sign Program Plaza Del Centro Page 3 B. All lettering shall be restricted to the net sign area and have a matte finish, See accompanying design criteria for specific information. (See Attachment IL) C. No projections above or below the net sign area wifi be permitted (except as otherwise approved in writing). D. All signs and their installation must comply with all local building and electrical codes and bear a U.L. label placed in an inconspicuous location. F. Typical internally illuminated individual channel letters; specifications 1. Shop signs shall be attached in designated areas only and may not exceed 60% or 75% of the leasehold width as described in Attachments I & II. 2. The copy (letter type), logos and their respective colors shall be submitted to the property owner for written approval prior to fabrication. 3. No more than two rows of letters are permitted, provided their maximum total height does not exceed 36 inches. 4. Tenants shall display only their established trade name of their basic product name, i.e., Susan's Flowers, or combination thereof. 5. Maximum sign area allowed on the primary frontage with a tower feature (one per building), not to exceed 75 square feet or 75% of Sign Program• Revised: 5/26/00 ---PAGE BREAK--- Sign Program Plaza Del Centro Page 4 the primary frontage , which ever is less, On frontages without the tower feature the maximum sign area allowed is 60% of the primary frontage, or 50 square feet, which ever is less. G. Color of exposed portions of sign can and frame shaU be determined by the architect and noted herein. (See Attachment II) H. All penetrations of the building structure required for sign installation shall be sealed in water tight condition and shall be patched and painted to match adjacent finish. Cutout dimensional letters shall be of acrylic with integral color and matte finish. Internal illumination to be 60 milliamp neon, installed and labeled in accordance with National Board of Fire Underwriter's Specifications. PROHIBITED SIGNS B. Immoral or Unlawful Advertising - It shall be unlawful for any person to exhibit, post or display, cause to be exhibited, posted or displayed upon any sign anything of an obscene, indecent or immoral nature or unlawful activity. C. Signs on Doors, Windows, or Fire ps - No window signs will be permitted except as noted herein. No sign shall be installed, relocated or maintained so as to prevent free ingress to or egress from any door. No sign of any kind shall be attached to a standpipe except those signs as required by code or ordinance. Sign Program Revised: 5/26/00 ---PAGE BREAK--- Sign Program Plaza Del Centro Page 5 ft Animated, Audible or Moving Signs Signs consisting of any moving swinging, rotating, flashing, blinking, twinkling/sparkling, fluctuating or otherwise animated light s prohibited, except for Tm:e and Temperature displays approved by architect and governing agencies. E. OffPremise Signs - Any signs, other than a directional sign, installed for the purpose of advertising a product, event, person or subject not related to the premises upon which said sign is located is prohibited. F. Vehicle Signs - Signs on or affixed to trucks, automobiles, trailers or other vehicles which advertise, identity or provide directional to a use or activity not related to its lawful making of deliveries of sales or merchandise or rendering of services from such vehicle, is prohibited. H. Banners, Pennants and Balloons Used for Advertising Purposes Flags, banners, or pennants, or a combination of same, constituting an architectural feature which is an integral part of the design character of a project, may be permitted subject to architect and city approval. Signs in Proximity to Utility Lines Signs which have less horizontal or vertical clearance from authorized communication or energized electrical power lines than that prescribed by the laws of the State of California are prohibited. IV. MISCELLANEOUS NOTES A. The provisions of this Exhibit, except as otherwise expressly provided by this exhibit, shall not be applicable to the identification signs of Sign Program Revised: 5/26/00 ---PAGE BREAK--- Sign Program P'aza Del Centro Page 6 Sign Program. Revised: 5/26/00 ---PAGE BREAK--- Sign Program Plaza Del Centro Page 7 ATTACHMENT I MONUMENT SIGN Onsite freestanding signs shall consist of monument signs only. The monument sign area shall not exceed 50 square feet per face and shall not exceed 10 feet in length and 5 feet in height. Up to three monument signs shall be allowed along the East Palmdale Boulevard frontage. Sign Program Revised: 5/26/00 ---PAGE BREAK--- jJ - 0 ---PAGE BREAK--- Sign Program Plaza Del Centro Page 8 ATTACHMENT II Si na e C rite r W ns Wall Signs Channel Letters with the following design criteria: 1. Individually illuminated. 2. 5 inch deep 22.ga metal channels or aluminum .043, to match building or as approved by the landlord. Accent color Ameritone paints #2H6F, Apricot Tint, 3. Letter faces to be Rohm and Hass Co. acrylic or Plexiglas accquivelent matte finish in color palette as approved by the owner, 4. Letters standardized 18 inch with a maximum of two rows at 18 inch per row. Signs not to exceed 36 inches in height and with a maximum sign area allowed as per 5. Type style to be designated by tenant. Must be approved by owner. With submitted sign criteria as stated in lease. 6. Maximum area as stated to be as follows: on the primary frontage with a tower feature (one per building), not to exceed 75 square feet or 75% of the primary frontage, which ever is less. On frontages without the tower feature the maximum sign area allowed is 60% of the primary frontage feet, or 50 square feet, which ever Is less. 7. Maximum one tenant sign per building unless occupying corner store with primary frontage on both sides of the store, Units having a second frontage not to exceed 50% of the frontage for the second sign. 8. Internal illumination to be 60-milli-amp neon installed with UL Underwriter Laboratories Labels. Transformers to comply on installation after December Sign Program Revised: 5/26/00 ---PAGE BREAK--- Sign Program Plaza Del Centro Page 9 31, 1999 with the new Underwriters Laboratories 216148 transformers and the National Board of Fire Underwriters specifications. Sign Program Revised: 5/26/00 ---PAGE BREAK--- I DOOR SIGNAGE TENANT ADDRESS NUMBER (CENTERED) STOREFRONT DOOR FXED GLASS (ui STOREFRONT) LOCAflON OF TENANT NFORMATION ETHER ON DOOR OR GLASS STOREFRONT SECTION AT ±3 TENANT ADDRESS NUMBER ---PAGE BREAK--- INTRODU !GN CRI TER IA The intel the guidelines necessary to achieve a visually coordinated, balanced and appeaL- ing signage environment at: Palmiale, California Performance of this sign criteria shall be rigorously enforced and any non-conforming signs shall be removed by the tenant or his sign contractor at their expense upon demand by owner, Exceptions to these standards shall be reviewed by the owner and architect, However, based upon our field experience, deviations will generally result in serious inequities between tenants. Ac- cordingly, the owner, through the architect, will retain full rights of approval of any sign used in the center, I GENERAL 0WNENANTIIREMENTS A. Each tenant shall submit to the architect for written approval, five copies of the detailed shop drawings of his proposed sign, (one in full color) indicating conformance with the sign criteria herein outlined. Send shop drawings to: Richard E Dell, A,IA, - Architects, Inc 5 RA7, Glendale, CA 91202 ji1c SI NOTE: All costs of removal of any non-conforming sign, as determined by owner or architect, due to failure to submit shop drawings prior to fabrication or installation shall be incurred by tenant B The tenant shall submit a sign drawing approved by the owner and architect to the appropriate city aithority for approval prior to the start of any tion, C. The tenant shall pay for all sign components (except as/ noted herein), their installation (including finaJ connection, transformers and all other labor/materials) and maintenance. ---PAGE BREAK--- PLAZA DEL CENTRO S I C NCR I T S R I A Page 2 D. The tenant shall obtain all necessary governing agecy permits F. The tenant shall be responsible for fulfillment of all requirements of this sign criteria. F. The owner shall provide primary electrical service terminations at the center of the allowed signage area as •follows: INTERNALLY ILLUMINATED INDIVIDUAL CHANNEL LETTER SIGNS MOUNTED AT SIGN BAND G. It is the responsibility of the tenant's sign company to verify all conduit and transformer locations and service prior to fabrication H. The location of all signs shall be per the accompanying design criteria. (Also see Attachments II & III) J. One sign space shall be allowed for each tenant (except as otherwise approved in writing). The tenant shall verify his sign location and size with owner prior to fabrication. K. All shop tenants are required to have an identification sign mounted at the sign band area as designated in the Architect's drawings. b. Address numbers shall be applied to each store by the tenant's sign company during regular course of con- struction. (See Attachment III.) . Special signs which vary from this sign criteria must first be approved by the owner and respective city authori ty. II, GENERAL SIGN SPECIFICATIONS A. No exposed raceway, crossovers, conduits, conductors, transformers, etc., shall be permitted. ---PAGE BREAK--- PLAZA DEL CENTRO SIGN CRITER_IA Page 3 B. All lettering shall be restricted to the net sign area and have a matte finish. See accompanying desin criteria for specific information. (See Attachment II.) C No projections above or below the net sign area will be permitted (except as otherwise approved in writing) D. All signs arid their installation must comply with all local building and electrical codes and bear a U.L. label placed in an inconspicuous location. E. For purposes of store identification, tenant will be permitted to place upon each entrance to its demised premises not more than 144 square inches of gold leaf or decal application lettering not to exceed 2 inches in height, indicating hours of business, emergency telephone, etc. The number and letter type face shall be subject to aEchitect's approval. (See Attachment III ec F, Typical internally illuminated individual channel letters' specifications: 1. Shop signs shall be attached in designated areas only and may not exceed 60% of the leasehold width. (Maximum size as per Attachments I & II.) 2. The copy (letter type), logos and their respective colors shall be submitted to the architect for written approval prior to fabrication. 3. No more than two rows of letters are permitted, provided their maximum total height does not exceed the height of the net sign area. 4. Tenants shall display only their established trade name of their basic product name, i.e., Susan's Flowers, or combination thereof. I -7:T Yl11K/ r I / ---PAGE BREAK--- PLAZA DEL CENTRO S I G N C R I T E R I A Page 4 C. Color of exposed portions of sign can and frame shall be determined by the architect and noted herein, (See Attachment II.) H. All penetrations of the building structure required for sign installation shall be sealed in a watertight condition and shall be patched and painted to match adjacent finish. J Cut-out dimensional letters shall be of acrylic with integral color and matte finish. Internal illumination to be 60 milli-amp neon, installed and labeled in accordance with National Board of Fire Underwriters Specifications. III, PROHIBITED SIGNS A. No person shall install or maintain, or cause to be installed or maintained, any sign which simulates or imitates in size, color, lettering or design any traffic sign or signal, or which makes use of the words "STOP","LOOR", "DANGER", or any other words, phrases, symbols or characters in such a manner as to interfere with, mislead or confuse traffic, B. Immoralo It shall be unlawful for any person to exhibit, post or display, cause to be exhibited, posted or displayed upon any sign anything of an obscene, indecent or immoral nature or unlawful activity. C. Signs on Doors, Windows or Fire Escapes No window signs will be permitted except as noted herein. No sign shall be installed, relocated or main- tained so as to prevent free ingress to or egress from any door, No sign of any kind shall he attached to a standpipe except those signs as required by code or ordinance, ---PAGE BREAK--- PLAZA DEL CENTRO S I G N C R I T F Ii I A Page 5 p Signs consisting of any moving, swinging, rotating, flashing, blinking, twinkling/sparkling, fluctuating or otherwise animated light is prohibited, except for Time and Temperature displays approved by architect and all governing agencies F Any signs, other than a directional sign, installed for the purpose of advertising a product, event, person 7or subject not related to the premises upon which said sign is located is prohibited. F. Vehicle Signs on or affixed to trucks, automobiles, trailers or other vehicles which advertise, identify or provide directional to a use or activity not related to its lawful making of deliveries of sales or merchandise or rendering of services from such vehicle, is pro hibited. G. e d Tubjg External displays, other thantemporary decorative holiday lighting, which consist of unshielded light bulbs or open, exposed neon or gaseous light tubing are prohibited. An exception hereto may be granted by the architect when the display is an integral part of the design character of the activity to which it relates. (See IV. Miscellaneous Notes, II. f ia 5sf o r AdvertiJjtg Flags, banners or pennants, or a combination of same, ituaitectalfeat u r e which isan o f a pro j cc t, may be permitted subject to architect and city approval. J. S ins in Proxi Uity Lines Signs which have less horizontal or vertical clearance from authorized communication or energized electrical power lines than that prescribed by the laws of the State of California are prohibited. ---PAGE BREAK--- / PLAZA DEL CENTRO IV MISCELLANEOUS NOTES C R I T Page6 ---PAGE BREAK--- SIGN ORDINPNCE DRITERIO PL2 DEL DENTED ITTACHMENT I Page 1 MONUMENT SIGN On-site freestanding signs shall consist of monument signs only. The monument sign area shall not exceed 50 square feet per face and shall not exceed 10 feet in length and 5 feet in height Up to three monument signs shall be allowed along the East Palmdale Roulevard frontage ck VLyC2) €)14n cuG± Lu\ Yo1owy TT Ck cc ' CA \ v 1 DESIGN REVIEt4 Non-exempt signs on the site of a project subject to Design Review shall be reviewed by the Design Review Committee in the same manner as other project components. ---PAGE BREAK--- UI Address SOP) Business Center Developer's Approval X Date Scale Job Save Code Iuc ---PAGE BREAK--- ATTACHMENT_II PLAZA_DEL_CENTRO RED t86129 TENANT SIGNAGE CRITERIA WALL SIGNS GOVERNED BY: City of Palmdale Sign Ordinance Criteria for Commercial and Industrial Zones WATJ 1 Channel Letters with following design criteria: / I O/o c Yo1±ct ---PAGE BREAK--- ATTACHMENT III PLAZA DEL CENTRO RED #86-129 TENANT SIGNAGE CRITERIA - DOOR SIGNS GOVERNED BY: City of Palmdale Sign Ordinance Criteria for Commercial and Industrial Zones, DOOR SIGMAGE TENANT ADDRESS NUMBER (CENTERED) STOREFRONT DOOR FIXED GLASS (IN STOREFRONT) LOCATION OF TENANT INFORMATION EITHER ON DOOR OR GLASS STOREFRONT SECTION AT ±3 TENANT ADDRESS NUMBER