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PAHRUMP TOURISM ADVISORY COMMITTEE MINUTES ITEM # SUBJECT March 11, 2021 Pursuant to NRS, a meeting of the Pahrump Tourism Advisory Committee was held at 8:00AM on March 11, 2021 in the Nye County BOCC Chamber 2100 E. Walt Williams Dr. Pahrump, NV 89048. 1. Pledge of Allegiance and Call to Order The meeting was called to order at 8:05 a.m. by Chairman James Horton in the Nye County Board of County Commissioner’s Chambers. 2. Roll Call Attendees: PTAC members - James Horton, Karen Spalding, Jack Sanders, Debbie Davis, Catherine Tillett, Kellie Graham and Tim Burke. Vicki Gladsjo and Deanna O’Donnell absent. Tourism Director - Arlette Ledbetter with Alexandra Crow. Bob Adams, Pahrump OHV Tourism Ambassador, Frank Carbone, Nye County BOCC Liaison and former Nye County BOCC Liaison, John Koenig. 3. Approval of the Agenda for March 11, 2021 There were no other changes. 4. GENERAL PUBLIC COMMENT (Three-minute time limit per person). Action will not be taken on the matters considered during this period until specifically included on an agenda as an action item. (FIRST) There were none. 5. FOR POSSIBLE ACTION - Discussion and Deliberation of Minutes of the Pahrump Tourism Advisory Committee meeting of January 14, 2021. Jack Sanders moved to approve the minutes of the January 14, 2021 meeting as submitted. Karen Spalding seconded. Motion was approved unanimously. 6. ANNOUNCEMENTS (FIRST) Committee member Tim Burke gave a brief report on activities at Artesian Cellars. Following that committee member Karen Spalding brought up the need for signs to Pahrump’s wineries as many other wine communities have. She reminded all of the travel show she and Arlette took to Canada where many people had heard of Pahrump, but none were familiar with the wine industry here. 7. COMMITTEE COMMENTS (This item limited to announcements or topics/issues proposed for future workshop/agendas) Because of the recent wild horse visitors in the Pahrump town area, Karen suggested there is a need for NDOT signs on Hwy 160 warning drivers of horses crossing the highway. John Koenig announced there are two lighted signs on the north end of town. He explained if more are required, the Nye County BOCC would have to request them from NDOT. ---PAGE BREAK--- Page 2 PAHRUMP TOURISM ADVISORY COMMITTEE MINUTES ITEM # SUBJECT March 11, 2021 8. For DISCUSSION ONLY - Presentation of plaque to former Nye County BOCC Liaison, John Koenig. James Horton, PTAC Chairman, presented a plaque of appreciation along with thanks for John’s support as PTAC’s former Nye County BOCC Liaison. A picture was taken with the committee. 9. FOR POSSIBLE ACTION – Discussion and Deliberation regarding the Tourism Director’s updates, activity reports and projects. Arlette Ledbetter gave the numbers for January 2021 as being 20% down which culminates 10 months of Covid-19. She did have a brighter projection that April’s numbers should show an upturn. The domestic bookings are showing a good increase while international travel is still slow to increase, because of concern of flying. Airlines are working on that issue. Frontier Airlines is opening three new markets which will be coming to McCarran. Travel Nevada is concentrating on destination marketing and is investing heavily in the RV/Motorcoach tourism. Nye County Town Manager, Tim Sutton has suggested looking for an additional source of revenue outside room tax. Arlette and Alex are investigating the possibility of selling ads on the Visitor Guide and visitpahrump.com website. As well room tax and business license taxes from the growing rentals by owner’s segment. Debbie Davis suggested have a Pahrump DMV license plate offered which could increase revenue and at the same time advertise Pahrump wherever driven. Death Valley’s reopening will increase tourism traffic in Pahrump and should begin soon. Arlette is investigating Pahrump having a charging station. Costs will be examined. Alex Crow reported on the email campaign and widening the area of visibility to include locals. The theory being that locals bring visitors to Pahrump. Karen suggested looking at posting on the Next-door website. Alex announced the Fall Festival is back on the calendar for September 23-26 and is already generating excitement. Catherine Tillett, committee member, thanked and congratulated Arlette and Alex on the job they are doing. 10. For DISCUSSION ONLY- Update Report by Bob Adams, the Pahrump OHV Touris Ambassador. Bob Adams, Pahrump OHV Tourism Ambassador, reported on attending a western OHV event several months ago. Bob followed with a video display of the two oval trails in Nye County. An announcement was made of the Federal grants available for parks, recreation areas, OHV activities. Bob reminded the committee of that OHV is big and it supports the communities it takes place in. He showed how businesses can advertise on these digital maps for no fee. Committee members gave Bob suggestions on how to sell these free ads to Pahrump businesses. James thanked Bob for the job he is doing with not much help. Bob explained there is no organized OHV group in Nye County. ---PAGE BREAK--- Page 2 PAHRUMP TOURISM ADVISORY COMMITTEE MINUTES ITEM # SUBJECT March 11, 2021 11. FOR POSSIBLE ACTION – Discussion and Deliberation regarding the Committee’s mission and vision statements and any changes or updates thereto. The committee agreed the mission and vision statements need nothing changed. 12. FOR POSSIBLE ACTION – Discussion and Deliberation to elect the Chairman, Vice Chairman and Secretary for the term of January 2021 to January 2022. James explained there will be a change in when the election of members and officers will take place. Beginning this year, the voting to recommend members to the Nye County BOCC will take place at the November PTAC meeting. The election of PTAC officers will be scheduled for the January 2022 PTAC meeting. Following minimal discussion: Jack Sanders moved to retain James Horton as PTAC Chairman for the January 2021 to January 2022 term. The motion was seconded by Karen Spalding. Motion was approved unanimously. Jack Sanders moved to retain Karen Spalding as PTAC Vice Chairman for the January 2021 to January 2022 term. The motion was seconded by Debbie Davis. Motion was approved unanimously. Jack Sanders moved to retain Debbie Davis as PTAC Secretary for the January 2021 to January 2022 term. The motion was seconded by Karen Spalding. Motion was approved unanimously. 13. FOR POSSIBLE ACTION – Discussion and Deliberation to amend the minutes of the February 6, 2020 meeting. This item has been moved to the agenda of the May 2021 meeting with the corrected Minutes’ date of March 12, 2020. 14. FOR POSSIBLE ACTION – Discussion and Deliberation to confirm the next meeting date. James requested the committee approve the forthcoming meeting date during the current meeting. Karen Spalding moved to hold the next PTAC meeting on May 13, 2021. Location to be determined at a later date. Jack Sanders seconded. Motion was approved unanimously. 15. GENERAL PUBLIC COMMENT (Second) Commissioner Frank Carbone announced the County is planning on opening up much more on March 15, 2021. 16. ANNOUNCEMENTS (Second) Karen reported that Arlette is working on a list, 101 Things to do in Pahrump. Arlette added that she is working with blog writer Chris Butler on it and that the form has not been decided yet, but it will be much larger than a listing. ---PAGE BREAK--- Page 2 PAHRUMP TOURISM ADVISORY COMMITTEE MINUTES ITEM # SUBJECT March 11, 2021 Arlette will get copies of recent PTAC recent advertisings to members, i.e. Jack’s television interview. Jack announced that next weekend, March 21 there will be a filming done at Sanders Winery. The public may come and watch. Commissioner Carbone reported on the success of the recent Jr/Sr High School Rodeo at Petrack Park Arena. The next PTAC meeting is scheduled for May 13th beginning at 8:00 a.m. Location to be determined. 17. ADJOURNMENT There being no further business, the meeting was adjourned at 9:21 a.m.