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PAHRUMP TOURISM ADVISORY COMMITTEE MINUTES ITEM # SUBJECT September 17, 2020 Pursuant to NRS, a meeting of the Pahrump Tourism Advisory Committee was held at 8:00AM on July 23, 2020 Bob Ruud Center 150 N. Hwy 160 Pahrump, NV 89060. 1. Pledge of Allegiance and Call to Order The meeting was called to order at 8:03 a.m. by Chairman James Horton in the Bob Ruud Center. 2. Roll Call Attendees: PTAC members - James Horton, Debbie Davis, Karen Spalding, Bonnie Bates, Catherine Tillett, Jack Sanders, Vicki Gladsjo, Kellie Graham and Deanna O’Donnell. Tourism Director - Arlette Ledbetter with Alexandra Crow and John Koenig, Nye County BOCC. Robert Adams, PTAC OHV Ambassador. Guests – Ginger Forbes, Pahrump Art Council 3. Approval of the Agenda for September 17, 2020 There being no changes to the Agenda, it was approved. 4. GENERAL PUBLIC COMMENT (Three-minute time limit per person). Action will not be taken on the matters considered during this period until specifically included on an agenda as an action item. (FIRST) Robert Adams gave a BLM update re OHV information. Debbie Davis announced that Mountain Falls has contracted with a new golf course management company, OB Sports that is owned by Troon Golf, the largest golf course management company in the nation. They take over October 1, 2020. Vicki Gladsjo, reported that the segment of Mike Rowe’s tv show that showed B.J. Hetrick, the Ms Pahrump Golden Years organization and Pahrump has aired nationally. It has been well received and the benefit of free advertising the town was given is huge. 5. FOR POSSIBLE ACTION: Discussion and Deliberation of Minutes of the Pahrump Tourism Advisory Committee meeting of July 23, 2020. Jack Sanders moved to approve the minutes of the July 23, 2020 meeting as submitted. Karen Spalding seconded. Motion was approved unanimously. 6. ANNOUNCEMENTS (FIRST) None 7. COMMITTEE COMMENTS (This item limited to announcements or topics/issues proposed for future workshop/agendas) None ---PAGE BREAK--- Page 3 PAHRUMP TOURISM ADVISORY COMMITTEE MINUTES ITEM # SUBJECT September 17, 2020 8. FOR POSSIBLE ACTION – Discussion and Deliberation regarding the Tourism Director’s updates, activity reports and projects. Arlette Ledbetter reported that the travel industry continues to change day to day. The RV travel industry is having a positive effect while hotel/motel business is struggling. The use of Google ads for advertising is a better fit for PTAC’s advertising budget. Google ads are powerful. Discussed the impact of reduced room tax revenue and need to find additional revenue avenues. PTAC’s numbers were up at the end of March, but by July’s end they were 16% down. The previously approved Travel Nevada grant dollars have been withdrawn, because of Covid-19’s effect on their budget. However, new grant applications are expected and will be applied for. The Pahrump “Welcome” signs are moving forward with a new vendor. Better signs at same cost. The Special Events application is being revised. The applicant will come to PTAC to discuss the proposed event and dollars requested. Arlette and Alex are investigating highway signs that display the logos of restaurants and hotels located in town. Jack Sanders mentioned the possibility of adverting “staycations” the way Las Vegas is to fill hotel rooms. Also, having Discover Nevada do a promotional piece about Pahrump and Hwy 160, “the Most Beautiful State Highway” in Nevada once it is completed at the end of October. Alex Crow reported the viewing of our social media accounts is up 20%. That includes Facebook, Twitter and Instagram accounts. 9. FOR DISCUSSION ONLY – A Presentation by Robert Adams (the Pahrump OHV Tourism Ambassador) on the Polaris Ride Command mobile app for OHV use and benefit to local business for being listed therein. Robert distributed samples of the Polaris Ride Command brochures and discussion pursued. Biggest issue was how to collect the advertising money generated from the advertising on the app. Robert will discuss possibilities with Arlette and Alex. 10. FOR DISCUSSION ONLY- The status of AirBandBs and similar properties within the Town of Pahrump and their participation in the collection of room tax. Jack explained his vision to educate and tax AirBandBs. Need to do it now before it gets out of hand. Arlette reported there are over 150 AirBandBs in Pahrump. It was discussed that the first step is the BOCC needs to decide how they should be handled and whether an ordinance is required. Arlette will keep PTAC abreast of any new information. ---PAGE BREAK--- Page 3 PAHRUMP TOURISM ADVISORY COMMITTEE MINUTES ITEM # SUBJECT September 17, 2020 11. FOR POSSIBLE ACTION – Discussion and Deliberation regarding the “Outdoor Nevada” television show and any related opportunities we could/should pursue. Kelli Graham explained the PBS show and suggested Pahrump be one of their segments. Jack mentioned Pahrump was the subject of the show in 2001. A lot has changed, so Kelli will put together a packet to be submitted to “Outdoor Nevada”. 12. FOR POSSIBLE ACTION – Discussion and Deliberation regarding a project recommendation by PTAC to the BOCC for the Pahrump Art Council to create a mural at the Bob Ruud Community Center. Alex explained the idea of the mural project. Easiest way to do it would be on a County building with PTAC providing the supplies. Ginger Forbes from the Pahrump Arts Council took part in the conversation. Additional building murals would require sponsorships. Jack Sanders moved to recommend to the BOCC the approval of a painted mural on a County building. The building to be determined. Karen Spalding seconded. The motion was unanimously approved. 13. GENERAL PUBLIC COMMENT (SECOND) John Koenig gave suggestion from BOCC on using the correct titles for “Possible Action” items on the PTAC Agendas. 14. ANNOUNCEMENTS (SECOND) Arlette asked the committee members to review the Bylaws for any recommended changes. Deanna O’Donnell asked members to submit to her information for her “What’s Happening” website. Jack announced there is a new winery opening in Lincoln City. 15. ADJOURMENT The next PTAC meeting is scheduled for November 19th beginning at 8:00 a.m. in the Bob Ruud Community Center. There being no further business, the meeting was adjourned. ---PAGE BREAK--- ---PAGE BREAK--- ---PAGE BREAK--- ---PAGE BREAK--- ---PAGE BREAK--- ---PAGE BREAK--- ---PAGE BREAK---