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PAHRUMP TOURISM ADVISORY COMMITTEE MINUTES ITEM # SUBJECT May 13, 2021 Pursuant to NRS, a meeting of the Pahrump Tourism Advisory Committee was held at 8:00AM on March 11, 2021 in the Bob Ruud Community Center, 150 Hwy 160 Pahrump, NV 89048. 1. Pledge of Allegiance and Call to Order The meeting was called to order at 8:02 a.m. by Chairman James Horton in the Bob Ruud Community Center. 2. Roll Call Attendees: PTAC members - James Horton, Karen Spalding, Jack Sanders, Debbie Davis, Catherine Tillett, Kellie Graham, Tim Burke, Vicki Gladsjo and Deanna O’Donnell. Tourism Director - Arlette Ledbetter, Bob Adams, Pahrump OHV Tourism Ambassador, Frank Carbone, Nye County BOCC Liaison and community members Diane Sauter and Frank 3. Approval of the Agenda for May 31, 2021 Removed Item #11 and will place it on the July 15, 2021 agenda. 4. GENERAL PUBLIC COMMENT (Three-minute time limit per person). Action will not be taken on the matters considered during this period until specifically included on an agenda as an action item. (FIRST) Bob Adams relayed Park Service announcements. 5. FOR POSSIBLE ACTION - Discussion and Deliberation of Minutes of the Pahrump Tourism Advisory Committee meeting of March 11, 2021. Karen Spalding moved to approve the minutes of the January 14, 2021 meeting as corrected by changing in Item #10, line #2 “OHV” to “OAC”. Tim Burke seconded. Motion was approved unanimously. 6. ANNOUNCEMENTS (FIRST) Committee member Tim Burke gave an update on Nevada legislation regarding Winery and Brewery rules and regulations. Committee member Vicki Gladsjo announced that the Silver State Tappers are beginning to give performances again. Deanna O’Donnell detailed her new project which entails reporting on community activities, events and other information. 7. COMMITTEE COMMENTS (This item limited to announcements or topics/issues proposed for future workshop/agendas) Jack Sanders commented on the need for media attention regarding the wild horses in Pahrump, suggesting this type of coverage could bring additional tourists to our town. James Horton, having ---PAGE BREAK--- Page 2 PAHRUMP TOURISM ADVISORY COMMITTEE MINUTES ITEM # SUBJECT May 13, 2021 seen a rodeo event at the arena, suggested the possibility of promoting arena and rodeo activities in Pahrump. 8. FOR POSSIBLE ACTION – Discussion and Deliberation regarding the Tourism Director’s updates, activity reports and projects. Arlette Ledbetter distributed the Pahrump Tourism Marketing Recap for April-May 2021 and discussed the positive increase in numbers since certain Covid-19 restrictions have been lifted. Arlette comment that the Pahrump Balloon Festive, April 29 – May 2 was the highlight of this time period. The Balloon Festival results will be forthcoming. Regarding Social Media – Facebook/Twitter, Engagements were up 759%. Pahrump Tourism had a full page ad in the 2021 Progress Edition. The website had 13,624 new visitors vs 4500 returning visitors. The Pahrump Fall Festival Campaign is receiving a lot of positive attention. It is looking to add a mini RV show. Volunteers are needed for the Fall Festival. Arlette, also, commented they are working on additional marketing projects and announced upcoming initiatives. She reported that currently it is hard to get a hotel room in Pahrump. Vacancies are low. Occupancy is up 70% from March 2020. The BOCC has issued a mandate that Strategic Planning will be begin this year. 9. For DISCUSSION ONLY- Update Report by Bob Adams, the Pahrump OHV Tourism Ambassador. Bob Adams, Pahrump OHV Tourism Ambassador, reported on Polaris Ride Command app which has OHV maps and other helpful information. Bob and James Horton are going to put a video together instructing RV parks and other potential users how the app works. Bob will make a connection with the RV parks explaining how this free app would benefit them. 10. FOR POSSIBLE ACTION – Discussion and Deliberation and possible decision to endorse the expansion of the Silver State Trails System statewide including trail(s) connecting Pahrump and Tonopah and ask the Board of County Commissioners’ endorsement and commitment to work to make it happen. Bob Adams distributed backup materials and explained the Silver State Trails System and the need for the expansion. Karen Spalding moved to recommend to the Board of County Commissioners endorsement of the expansion of the Silver State Trails System statewide including trail(s) connecting Pahrump and Tonopah and commitment to work to make it happen. Debbie Davis seconded. The motion was unanimously approved. 11. FOR POSSIBLE ACTION – Discussion and Deliberation to amend the minutes of the March 12, 2020 meeting. This item has been moved to the agenda of the July 2021 meeting with the corrected Minutes dated February 6, 2020. ---PAGE BREAK--- Page 2 PAHRUMP TOURISM ADVISORY COMMITTEE MINUTES ITEM # SUBJECT May 13, 2021 12. FOR POSSIBLE ACTION – Discussion and Deliberation for any tourism-related recommendations to the Board of County Commissioners, with respect to PTAC’s role as an advisory committee to the BOCC. James explain he would take approved tourism-related ideas to the BOCC for their approval. Ideas that were suggested are: Wine Tour and signs; Room tax for VRBO and charging stations for electric vehicles; ask BOCC what they would like to see. More will be discussed at future meetings. 13. GENERAL PUBLIC COMMENT (Second) Bob Adams announced grant applications will be coming out. Also mentioned the Great American Outdoor Act. Jack Sanders asked that Arlette and Alex keep a list of casual conversations with visitors to the office. Arlette mentioned there was no statistical information on the Wild West Extravaganza as they chose to do all of their promoting. Did hear it did well. 14. ANNOUNCEMENTS Diane Sauter reported that Front Site has reopened. The next PTAC meeting will be July 15, 2021 beginning at 8:00 a.m. Location to be determined 15. ADJOURNMENT There being no further business, the meeting was adjourned at 9:18 a.m.