Document Murray_doc_c041858f7c

M U R R A Y C I T Y I D E N T I T Y L O G O S TA N D A R D S G U I D E U P D AT E D O C T 2 0 1 1 ---PAGE BREAK--- M U R R A Y C I T Y I D E N T I T Y TA B L E O F C O N T E N T S I N T R O D U C T I O N 4 M E S S A G E F R O M T H E M AY O R 6 L O G O G U I D E L I N E S L O G O E L E M E N T S A N D C O N S T R U C T I O N 7 C I T Y G R O U P S 1 1 T Y P E FA C E S 1 5 C L E A R S PA C E A N D M A R G I N S 1 6 C I T Y C O L O R PA L E T T E 1 7 L O G O D O ’ S A N D D O N T ’ S 1 9 L O G O A P P L I C AT I O N S F O R M A L S TAT I O N E R Y 2 5 S TAT I O N E R Y T E M P L AT E S 2 9 G E N E R A L PA P E R A P P L I C AT I O N S 3 1 A P PA R E L 3 2 F I R E D E PA R T M E N T A P P L I C AT I O N S 3 3 P O L I C E D E PA R T M E N T A P P L I C AT I O N S 3 5 V I N Y L A P P L I C AT I O N S 3 6 ---PAGE BREAK--- I N T R O D U C T I O N Murray has always had more to offer: a More convenient location. More independent services. A More accessible government. And as we enter into our second century, Murray is adding even More unity to our story with a new visual identity. The Murray brand combines the rich heritage of our community with its inherently progressive nature—but more importantly, it creates a symbol which universally represents the city. The new logo replaces a diverse array of symbols that were previously used; the overall look and feel unites all areas of city government under one powerful and sophisticated image. The Murray brand not only enhances the image of our city, it also serves to immediately identify it. Its effectiveness depends on proper and uniform usage on everything from a business card to the door of a fire truck to the literature that is sent throughout the country representing our city. M E S S A G E F R O M T H E M AY O R Graphic identity is an important part of an organi­ zation. A logo or corporate symbol represents the people and products of an organi­ zation as well as the reputation it has achieved. The “Circle M” is now Murray City’s official logo and corporate symbol. This change is the result of the desire to develop a single, unified graphic identity for the City to replace the many different logos used throughout the organization. The design was developed through the work of the Murray City Identity Committee. The guidelines in this manual are intended to assure consistent quality in the application of the new Murray logo. Proper usage of the identity will promote Murray’s image as the unique, well-integrated city that we are. Display of the logo according to these standards will promote the City’s image of several services under one umbrella. I ask for the cooperation and active support of all City staff for the new graphic identity program outlined in this manual. Daniel C. Snarr, Mayor J U N E 2 0 0 2 ---PAGE BREAK--- E L E M E N T S The “Circle M” mark is comprised of two graphic elements: 1. The new Murray 2. The icon beneath it. (The year 1903—the year the city was incor­ porated—is used for the general city and Mayor’s office logos). Different icons are used to represent individual city departments within a consistent graphic umbrella. These icons and their uses will be discussed on following pages. C O L O R The Murray City logo should be reproduced in the two specified colors when possible. If Murray City Orange is not available as a spot color for your particular application, please use the all black signature to represent the city. Never use different colors than specified for this logo. All reproductions of the Murray City mark in any medium (regardless of icon) should be made directly from reproduction art from the Murray City web site. To maintain quality, do not copy the logo from other sources. Attach color swatches to all projects for careful visual matching. S I Z E The “1903” icon within the Murray City general mark becomes too small to read when the Circle M is smaller than 1/2˝ in diameter. Although the full Circle M mark with the 1903 icon is preferred, please use one of the alternates shown here when reproduction requires artwork 1/2˝ and smaller. Two colors may be used when printing the mark 1/2˝ and smaller, however, use black to surprint (overprint) the orange to avoid registration problems. Otherwise, please use single color black. The “Circle M” mark is the graphic representation of Murray City Corporation. It serves as a quick signal to identify the city and its many services. It was designed to be distinctive, to give the viewer a feeling of stability and independence. The unique shape of the gets its roots from the smokestacks that identified Murray’s skyline for nearly a century; the treatment is simplified to characterize the strength, pride and progressiveness which is indicative of Murray City. 1. Murray City Orange Please see page 9 for exact city orange color specifications. Black 2. General City Logo Signature Black M I N I M U M S I Z E W I T H “ 1 9 0 3 C I R C L E M ” L O G O S I G N AT U R E S H O U L D N E V E R B E L E S S T H A N 1 / 2 ˝ . W H E N A P P L I C AT I O N R E Q U I R E S A R T W O R K 1 / 2 ˝ A N D S M A L L E R , P L E A S E U S E A LT E R N AT E S S H O W N B E L O W. 1 / 2 ˝ M U R R AY M 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY M U R R AY M U R R AY M U R R AY M U R R AY M U R R AY M U R R AY T H E S I G N AT U R E The Murray City logo signature consists of the “Circle M” mark with its two elements and the “Murray” logotype (the print beneath the logo). There are two formats for the signature—vertical and horizontal. Different visual circumstances will determine the use of the vertical or horizontal logo format. Please use your best judgment and allow the necessary clear space as outlined on page 8. There will be rare occasions when the “Circle M” mark may be used alone without the Murray logotype. (i.e. embroidery). Please use utmost discretion when breaking the signature. Construction ---PAGE BREAK--- City Department Logo Signatures Murray City is unique for the number of services it provides—and for the independence these services maintain. This independence is preserved in the way city departments and offices are communicated within the Murray brand. In lieu of the general logo’s “1903” element, a unique icon has been selected to identify each department or office. These serve to quickly convey the roles and responsibilities within the city. E L E M E N T S Just like the general Murray City mark, the Murray City department marks are comprised of two graphic elements: 1. The new Murray 2. The department icon beneath it. Unique icons are used to represent individual departments. See pages 6-7 for the entire icon family. C O L O R The Murray City department logos (except for the Police, Fire, and Power departments) require two colors—a spot color and black. Police, Fire, and Power do not have a black Murray and print in one color. The full color version should be used whenever possible. If the specified colors are not available for your project, please use the all black signature to represent the department. All reproductions of Murray department marks should be made directly from reproduction art from the Murray City web site. To maintain quality, do not copy the logo from other sources. Attach color swatches to all projects for careful visual matching of Murray department colors. S I Z E The icons within Murray City Department logo marks become too small to read when the Circle M is less than 1/2˝ in diameter. Although the full Circle M mark with an icon inside is preferred, when reproduction requires artwork 1/2˝ and smaller, use one of the alternates here. Two color printing may be used for marks 1/2˝ and smaller, however, use black to surprint (overprint) the color to avoid registration problems. Otherwise, please use single color black. 1. Department Color Please see page 9 for exact department color specifications. Black 2. Black T O M A I N TA I N R E A D A B I L I T Y, T H E C I R C L E M M A R K W I T H A D E P A R T M E N T I C O N I N S I D E S H O U L D N E V E R B E L E S S 1 / 2 ˝ . W H E N A N A P P L I C AT I O N R E Q U I R E S A R T W O R K 1 / 2 ˝ A N D S M A L L E R , P L E A S E U S E O N E O F T H E A LT E R N AT E S S H O W N B E L O W. O N E - C O L O R D E P A R T M E N T L O G O S F O R S M A L L A R T W O R K A P P L I C AT I O N S ; H O R I Z O N TA L A N D V E R T I C A L . T H E S E A L L O W S P A C E F O R A L A R G E R I C O N . 1 / 2 ˝ THE “FINANCE & ADMINISTRATION” DEPARTMENT IS USED AS AN EXAMPLE HERE. THESE GUIDELINES APPLY TO ALL CITY DEPARTMENT MARKS & SIGNATURES. Y M MM U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N F I N F I N F I N M M M M M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R AT I O N F I N A N C E & A D M I N I S T R AT I O N M U R R AY Construction ---PAGE BREAK--- City Groups / Logo Signatures G R O U P O N E These departments and offices represent the governing branches of Murray City Corporation. They include the Mayor’s Office, City Council, the City Attorneys, and the City Court. The icons that represent each are shown here at right. The color for the marks in Group 1 is Murray City Gray. FOR EXACT COLOR SPECIFICATIONS FOR THESE MARKS AND SIGNATURES, PLEASE SEE PAGE 9. G R O U P T W O Departments seen most frequently by the public, Parks and Recreation and Public Services, are represented by the following icons. The color for the marks in Group 2 is Murray City Light Orange. G R O U P T H R E E The following departments primarily interact internally in the city: Administrative & Development Services, Finance, and Human Resources. The color for the marks in Group 3 is Murray City Green. IN 2011, CITY RECORDER, CITY TREASURER, INFORMATION SYSTEMS, AND ECONOMIC DEVELOPMENT BECAME PART OF THE ADMINISTRATIVE & DEVELOPMENT SERVICES DEPT. M U R R AY O F F I C E O F T H E M A Y O R 1 9 0 3 M U R R AY C I T Y C O U N C I L M U R R AY C I T Y A T T O R N E Y S M U R R AY P A R K S & R E C R E A T I O N M U R R AY P U B L I C S E R V I C E S M U R R AY I N F O R M A T I O N S Y S T E M S M U R R AY C I T Y R E C O R D E R M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY E C O N O M I C D E V E L O P M E N T M U R R AY C I T Y T R E A S U R E R M U R R AY H U M A N R E S O U R C E S M U R R AY M U N I C I P A L J U S T I C E C O U R T BEGINNING OCTOBER 2011, EXISTING MATERIALS THAT USE THE CITY TREASURER, CITY RECORDER, INFORMATION SYSTEMS, AND ECONOMIC DEVELOPMENT LOGOS SHOULD BE PHASED OUT. THESE ARE NOW DIVISIONS THAT FIT WITHIN THE ADMINISTRATIVE & DEVELOPMENT DEPARTMENT. NEW MATERIALS FOR THE DEPARTMENT HAVE BEEN PREPARED AND SHOULD REPLACE EXISTING BUSINESS CARDS, LETTERHEAD, ETC. AS SUPPLIES RUN OUT. ---PAGE BREAK--- Color Specific City Logo Signatures G R O U P F O U R While these departments frequently interact with the public, their services already have some inherent color identifiers. For instance, red is immediately associated with the Fire Department, deep slate blue with Police Department, and electric blue with the Power Department. U S A G E G U I D E L I N E S THE MARKS FOR THESE DEPARTMENTS FOLLOW THE SAME GUIDELINES AS THE OTHER CITY DEPARTMENT MARKS AND SIGNATURES (SEE PAGE BECAUSE OF THE INTENSE VALUES OF THESE COLORS, THE MURRAY ALWAYS APPEARS REVERSED IN WHITE. C E N T E N N I A L L O G O A mark commemorating Murray City’s Centennial year has been developed specifi­ cally for centennial events, committees, and other related communications. The color for the Centennial mark is Murray Centennial Yellow. FOR EXACT COLOR SPECIFICATIONS FOR THESE MARKS AND SIGNATURES, PLEASE SEE PAGE 9. MU R R AY C I T Y P O W E R M U R R AY F I R E D E P A R T M E N T MU R R AY F I R E D E P A R T M E N T MU R R AY C I T Y P O W E R MU R R AY P O L I C E D E P A R T M E N T MU R R AY P O L I C E D E P A R T M E N T M U R R AY 1 0 0 C E N T E N N I A L M U R R AY 1 0 0 C E N T E N N I A L 1 0 0 M U R R AY C E N T E N N I A L 1 0 0 M U R R AY C E N T E N N I A L ---PAGE BREAK--- H E A D L I N E H E A D L I N E S U B H E A D This represents body copy that is set in Fournier. It is preferred for body copy in printed pieces. Trade Gothic is also acceptable for body copy, especially if there are concerns about the type reversing out of a color or if it is to be read on a computer monitor. Fournier Italic can be used for call-outs, quotes, items of interest, etc. It is nice to have set aside from your Regular text columns or inset in the body copy. Leading and size will depend on column width and the attention it needs to demand. T R A D E G O T H I C Bold Two or Gothic T R A D E G O T H I C Bold Two F O U R N I E R T R A D E G O T H I C Roman F O U R N I E R I TA L I C F O U R N I E R E X P E RT Typefaces Typefaces The corporate type faces for Murray City are Fournier MT and Trade Gothic. Please use your best judgment when combining faces, styles, and weights. Trade Gothic is intended for primary use—headlines, publication titles, etc. (Roman, Roman Italic, and Bold Two—make up Murray’s basic sans serif set.) Fournier should be used as a support typeface for body copy. (Regular, Regular Italic, and make up Murray’s basic serif set.) To maintain consistency throughout city publications, you should always use these official fonts on official documents and materials which will be in circulation for 3 months or longer. Do not expand or use other fonts beyond this basic set unless you have a good working knowledge of type and understanding of space relationships. S U B S T I T U T I O N F O N T S If you are working on a PC that does not have these fonts, please substitute the following only: Arial for Trade Gothic Times New Roman for Fournier MT Because the Web does not yet allow for consistent font display, please make these same font substitutions when publishing on the web. P U R C H A S I N G F O N T S Trade Gothic Fournier MT Both of these fonts are available from the Adobe Type Library 1-[PHONE REDACTED] www.adobe.com/type M U R R AY 1 9 0 3 M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N 1 9 0 3 1 9 0 3 1 9 0 3 1 9 0 3 1 9 0 3 1 9 0 3 1 9 0 3 1 9 0 3 1 9 0 3 M U R R AY Signature Clear Space / Margins N O T E : There may be occasions when the logo/signature application will not fit these guidelines. Please use your best judgment and allow as much “breathing room” as possible when encroaching on these basic measurements. C L E A R S P A C E As the most important element of our city identity program, the Murray City mark and/or signature must always be surrounded by a minimum amount of clear space. This maintains the mark’s visual integrity. It should never be crowded by other elements such as text, titles, or other symbols or logotypes. T H E L I N E S C O N TA I N I N G T H E S I G N AT U R E A N D M A R K I N D I C AT E T H E A R E A T H AT M U S T B E K E P T C L E A R O F A N Y O T H E R V I S U A L E L E M E N T S . ---PAGE BREAK--- [PHONE REDACTED] 1X ALT 1797 429 7546 2925 CITY POWER C O A T E D P M S ( S P O T ) C O L O R S / T H E C O L O R B O X E S W I T H A C U T C O R N E R D E N O T E A C H A N G E I N P M S N U M B E R F R O M C O AT E D T O U N C O AT E D . / G E N E R A L C I T Y C O L O R S 130 2X 130 2X 144 144 1X ALT Black 304 [PHONE REDACTED] 7546 D E P A R T M E N T S P E C I F I C C O L O R S G E N E R A L C I T Y D E P A R T M E N T S U N C O A T E D P M S ( S P O T ) C O L O R S MAYOR’S OFFICE CITY COUNCIL CITY ATTORNEYS CITY COURT WHEN BUDGET ALLOWS, USE THE DOUBLE HIT OF PMS 130 FOR THE BEST CITY ORANGE BLACK CAN BE USED AS A SECOND COLOR FOR ALL DEPARTMENTS PARKS & REC PUBLIC SERVICES 429 142 429 142 FINANCE & ADMN ECONOMIC CITY TREASURER HUMAN INFO SYSTEMS RECORDERS OFFC FIRE DEPARTMENT POLICE DEPARTMENT 383 383 299 CITY POWER G E N E R A L C I T Y C O L O R S 130 2X 130 2X 485 2X 144 144 1X ALT Black 304 [PHONE REDACTED] 1X ALT 546 D E P A R T M E N T S P E C I F I C C O L O R S G E N E R A L C I T Y D E P A R T M E N T S MAYOR’S OFFICE CITY COUNCIL CITY ATTORNEYS CITY COURT WHEN BUDGET ALLOWS, USE THE DOUBLE HIT OF PMS 130 FOR THE BEST CITY ORANGE BLACK CAN BE USED AS A SECOND COLOR FOR ALL DEPARTMENTS PARKS & REC PUBLIC SERVICES 428 129 428 129 FINANCE & ADMN ECONOMIC CITY TREASURER HUMAN INFO SYSTEMS RECORDERS OFFC POLICE DEPARTMENT FIRE DEPARTMENT BEST RED IF BUDGET ALLOWS 2 HITS. 397 397 CITY CENTENNIAL COLOR, TO BE USED PRIOR TO & THROUGH 2003 CITY CENTENNIAL COLOR, TO BE USED PRIOR TO & THROUGH 2003 City Color Palette C- 0 M- 61 Y- 97 K- 0 C- 50 M- 50 Y- 50 K- 100 CITY POWER P R O C E S S ( C M Y K ) C O L O R S G E N E R A L C I T Y C O L O R S D E P A R T M E N T S P E C I F I C C O L O R S G E N E R A L C I T Y D E P A R T M E N T S R G B C O L O R S MAYOR’S OFFICE CITY COUNCIL CITY ATTORNEYS CITY COURT BEST IF USED AS A SUPPORTED BLACK WITH 50% OF THE OTHER 3 PROCESS COLORS. NEVER USE A SUPPORTED BLACK (MIX) IN SMALL TEXT OR BODY COPY. PARKS & REC PUBLIC SERVICES FINANCE & ADMN ECONOMIC CITY TREASURER HUMAN INFO SYSTEMS RECORDERS OFFC FIRE DEPARTMENT POLICE DEPARTMENT CITY POWER G E N E R A L C I T Y C O L O R S D E P A R T M E N T S P E C I F I C C O L O R S G E N E R A L C I T Y D E P A R T M E N T S MAYOR’S OFFICE CITY COUNCIL CITY ATTORNEYS CITY COURT BLACK CAN BE USED AS A SECOND COLOR FOR ALL DEPARTMENTS PARKS & REC PUBLIC SERVICES FINANCE & ADMN ECONOMIC CITY TREASURER HUMAN INFO SYSTEMS RECORDERS OFFC POLICE DEPARTMENT FIRE DEPARTMENT CITY CENTENNIAL COLOR, TO BE USED PRIOR TO & THROUGH 2003 CITY CENTENNIAL COLOR, TO BE USED PRIOR TO & THROUGH 2003 C- 0 M- 0 Y- 46 K- 6 C- 0 M- 97 Y- 100 K- 0 C- 25 M- 2 Y- 0 K- 63 C- 80 M- 25 Y- 0 K- 0 C- 3 M- 0 Y- 0 K- 32 C- 0 M- 32 Y- 80 K- 0 C- 20 M- 0 Y- 100 K- 19 R- 245 G- 128 B- 37 R- 0 G- 0 B- 0 R- 246 G- 235 B- 154 R- 238 G- 53 B- 36 R- 66 G- 89 B- 104 R- 0 G- 157 B- 220 R- 176 G- 183 B- 188 R- 252 G- 173 B- 22 R- 178 G- 187 B- 30 ---PAGE BREAK--- 1 9 0 3 M U R R AY M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 M U R R AY 1 9 0 3 1 9 0 3 M U R R AY M U R R AY 1 9 0 3 R E C O M M E N D E D A C C E P TA B L E PLEASE USE YOUR BEST JUDGMENT WHEN CHOOSING BOTH THE LOGO FORMAT AND APPROPRIATE BACKGROUND VARIATION FOR THE GENERAL AND DEPARTMENT MARKS. Do use the logo in either of these formats. Correct, consistent use gives Murray City a brandable identity. The logo should be used in either the Murray City Orange and black, or all black. Do use the logo in two colors— black and Murray City orange. Versions in the top row are strongly recommended. The other variations are acceptable when circumstances require them. THE GENERAL MURRAY CITY MARK SHOULD BE USED: 1. WHEN REPRESENTING MURRAY CITY AS A WHOLE. 2. IN COMMUNICATIONS NOT COMING DIRECTLY FROM ONE PARTICULAR DEPARTMENT. ALL DEPARTMENTS AND ORGANI- ZATIONS MUST HAVE SPECIFIC APPROVAL FROM THE MAYOR’S OFFICE TO USE THIS LOGO. Do feel free to place the logo on a photograph. Be careful to place it in a spot that will not compete with or hinder the logo. It should provide enough contrast to make the logo stand out. Logo Do’s General City logo M A R K / B A C K G R O U N D O P T I O N S S H O W N H E R E A P P LY T O A L L D E P A R T M E N T S O F G R O U P 1 I N V E R T I C A L A N D H O R I Z O N TA L F O R M AT. M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY C I T Y A T T O R N E Y S M U R R AY C I T Y A T T O R N E Y S M U R R AY C I T Y A T T O R N E Y S M U R R AY C I T Y A T T O R N E Y S M U R R AY C I T Y A T T O R N E Y S M U R R AY C I T Y A T T O R N E Y S M U R R AY C I T Y A T T O R N E Y S M U R R AY C I T Y A T T O R N E Y S Do use a department logo in either of these formats. Correct, consistent use gives your department a brandable identity. Each logo should be used with its assigned Murray City department color and black, or all black. Group 1: Murray Gray THESE DEPARTMENTS AND OFFICES REPRESENT THE GOVERNING BRANCHES OF MURRAY CITY CORPORATION. THEY INCLUDE THE MAYOR’S OFFICE, CITY COUNCIL, CITY ATTORNEYS, AND MUNICIPAL JUSTICE COURT. Do use the logo in two colors: Black and Murray City Gray. Variations in the top row are strongly recommended. The background tint shown in the top row on the right should be a 20% tint of the city gray. Do print all blacks at 100%. The other variations shown here are acceptable when circum­ stances require them. Logo Do’s City Department Logos City Department Logo Usage Groups 1-3 ---PAGE BREAK--- A P P LY T O A L L D E P A R T M E N T S O F G R O U P 3 . A P P LY T O A L L D E P A R T M E N T S O F G R O U P 2 . M U R R AY P U B L I C S E R V I C E S M U R R AY P U B L I C S E R V I C E S M U R R AY P U B L I C S E R V I C E S M U R R AY P U B L I C S E R V I C E S M U R R AY P U B L I C S E R V I C E S M U R R AY P U B L I C S E R V I C E S M U R R AY P U B L I C S E R V I C E S M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY P U B L I C S E R V I C E S M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N City Department Logo Usage cont. Groups 1-3 Group 2: Murray Light Orange DEPARTMENTS SEEN MOST FREQUENTLY BY THE PUBLIC: PARKS & RECREATION AND PUBLIC SERVICES SHOULD BE THIS COLOR. Do use the logo in two colors: Black and Murray City Light Orange. Variations in the top row are strongly recommended. The background tint shown in the top row on the right should be a 10% tint of Murray City Light Orange. Do print all blacks at 100%. The other variations shown here are acceptable when circum­ stances require them. Group 3: Murray Green THE FOLLOWING DEPARTMENTS PRIMARILY INTERACT INTERNALLY: ADMINISTRATIVE & DEVELOPMENT SERVICES, FINANCE, HUMAN RESOURCES. IN 2011, CITY RECORDER, CITY TREASURER, INFORMATION SYSTEMS, AND ECONOMIC DEVELOPMENT BECAME PART OF THE ADMINISTRATIVE & DEVELOPMENT SERVICES DEPT. Do use the logo in two colors: Black and Murray City Green. Variations in the top row are strongly recommended. The background tint shown in the top row on the right should be a 20% tint of the city green. Do print all blacks at 100%. The other variations are acceptable when circumstances require them. U N L I K E C I T Y G R AY A N D C I T Y L I G H T O R A N G E , C I T Y G R E E N P R O V I D E S E N O U G H C O N T R A S T T O R E V E R S E T H E M I N W H I T E W H E N N E C E S S A R Y. A P P LY T O G R O U P 4 — P O L I C E D E P A R T M E N T A P P LY T O G R O U P 4 — F I R E D E P A R T M E N T M U R R AY F I R E D E P A R T M E N T M U R R AY F I R E D E P A R T M E N T M U R R AY F I R E D E P A R T M E N T M U R R AY F I R E D E P A R T M E N T M U R R AY F I R E D E P A R T M E N T M U R R AY F I R E D E P A R T M E N T M U R R AY F I R E D E P A R T M E N T P D M U R R AY P O L I C E D E P A R T M E N T P D M U R R AY P O L I C E D E P A R T M E N T P D M U R R AY P O L I C E D E P A R T M E N T P D M U R R AY P O L I C E D E P A R T M E N T P D M U R R AY P O L I C E D E P A R T M E N T M U R R AY F I R E D E P A R T M E N T P D M U R R AY P O L I C E D E P A R T M E N T P D M U R R AY P O L I C E D E P A R T M E N T City Department Logo Usage cont. Group 4, Color Specific WHILE THESE DEPARTMENTS FREQUENTLY INTERACT WITH THE PUBLIC, THEIR SERVICES ALREADY HAVE SOME INHERENT COLOR IDENTIFIERS. BECAUSE OF THEIR INTENSITY, THESE COLORS DO NOT REQUIRE THE MURRAY M TO BE SURPRINTED IN BLACK. THE M IS REVERSED OUT OF THE COLOR IN WHITE. Group 4: Murray Red Fire Dept. Do use the logo in two colors: Black and Murray City Red. Variations in the top row are strongly recommended. The background tint shown in the top row on the right and middle row in the center should be a 10% tint of black. (Do not use a 10% tint of red—the resulting pink is much too wimpy for the Fire Dept.) Do print all blacks at 100%. The other variations are acceptable when circumstances require them. Group 4: City Slate Blue, Police Dept. Do use the logo in two colors: Black and Murray City Slate Blue. Variations in the top row are strongly recommended. The background tint shown in the top row on the right and middle row in the center should be a 20% tint of the city slate blue. Do print all blacks at 100%. The other variations shown here are acceptable when circum­ stances require them. ---PAGE BREAK--- A P P LY T O G R O U P 4 — C I T Y P O W E R M U R R AY C I T Y P O W E R M U R R AY C I T Y P O W E R M U R R AY C I T Y P O W E R M U R R AY C I T Y P O W E R M U R R AY C I T Y P O W E R M U R R AY C I T Y P O W E R M U R R AY C I T Y P O W E R M U R R AY C I T Y P O W E R M U R R AY C I T Y P O W E R M U R R AY F I R E D E P A R T M E N T P D M U R R AY P O L I C E D E P A R T M E N T P D M U R R AY P O L I C E D E P A R T M E N T M U R R AY C I T Y A T T O R N E Y S M U R R AY P U B L I C S E R V I C E S City Department Logo Usage cont. Group 4, Color Specific Group 4: Murray Power Blue, Power Dept. Do use the logo in two colors: Black and Murray City Power Blue. The variations in the top row are strongly recommended. The background tint shown in the top row on the right and middle row in the center should be a 20% tint of the city blue. Do print all blacks at 100%. The other variations shown here are acceptable when circum­ stances require them. All versions of department logos are not equal—some will not reproduce well on certain backgrounds due to contrast, saturation, and readability. Do not use mark variations or backgrounds that are not shown in this guide. Those acceptable variations shown in this guide have been determined to be the most readable because of their contrast and saturation. While there are 8 colors in the Murray City color palette, each is intended for use with a particular mark and department. They should not be swapped. Logo Dont’s Logo Dont’s cont. A P P LY T O G R O U P 4 — C I T Y P O W E R M U R R AY C I T Y P O W E R M U R R AY F I R E D E P A R T M E N T M U R R AY P U B L I C S E R V I C E S M U R R AY P U B L I C S E R V I C E S M U R R AY P U B L I C S E R V I C E S M U R R AY P U B L I C S E R V I C E S M U R R AY P U B L I C S E R V I C E S M U R R AY P U B L I C S E R V I C E S M U R R AY P U B L I C S E R V I C E S M U R R AY P U B L I C S E R V I C E S Do not “mix-and-match” department colors. Do not use your department color as a background color and substitute another color for the mark. Only use variations as described in this guide. Do not substitute any other colors for specified department colors—in the mark or the type. If a specified spot color is not available, use the black version of the logo. Do not alter logo configuration. Do not alter the size relation­ ships between the “Circle M” and logotype. If a smaller logo is required, please use one of the alternates provided. Do not place any city or department logos over patterns. Do not outline marks or type. Do not use any city or department logos as a “watermark” or background pattern. Do not place the logo on a photograph or illustration if this hinders the legibility of the logo. Use the logo variation that provides the best contrast and readability. Do not change the “Circle M” mark in any way. This would be bad. Very bad. Other “bad, very bad” alterations of the mark include, but are not limited to: new shapes, shaded logos, and spinning 3-D metallic versions which may or may not be on fire. The Murray City identity is friendly and approachable. Keep this in mind and your projects will be friendly and approachable, too. ---PAGE BREAK--- Formal Stationery - Letterhead Formal stationery which is printed in each department’s color must be ordered from the City Recorder’s Office. To reduce waste and contain costs, formal stationery should be used for official correspon­ dence. Bulk or internal commu­ nications should be written using Stationery Templates (see following pages). For cost-saving purposes, large quantities of the formal stationery have been printed as “shells” — color pages that include each department’s name and logo, but do NOT include any names of officials, phone numbers or addresses. Formal stationery must be customized through the Recorder’s Office (see below). See the Stationery Template section for margin, spacing and font details. You may wish to “test print” your document using the Stationery Templates to eliminate wasted formal letterhead. For correspondence and documents requiring more than one page, use the blank “second sheets” also available from the Recorder’s Office. These sheets are of the same paper as the formal letterhead. Do NOT print the department logo and custom information on the second sheets as part of your content. This information is reserved for the cover sheet on formal letterhead pages. Use the same margins and spacing for composing your document on second sheets. Do NOT create your own layout for city or department letterhead or templates. Use only what has been provided to you. Usage Customization The formal stationery must be customized in one of the following formats: Mayor’s Name, Title Department Head Name, Title Phone number, Fax number Address O P T I ON A: Division Name Phone number, Fax number Address OPTION B: Department Head Name, Title Division names Address OPTION C: Orders for customized formal letterhead are handled through the City Recorder’s Office. Provide the infor-mation for one of the options above; the Recorder’s Office will have your information professionally printed on the formal stationery. Do NOT obtain blank letterhead shells and print customized information yourself. A specific template has been provided to our printer partners which will maintain consistency among all department’s stationery. Stationery Templates For less official and internal communications, templates have been developed in Microsoft Word and WordPerfect which are consistent with the formal letterhead. Usage The stationery template will be printed in black and white from your own printer. It should be your more commonly used method for printing internal correspondence and documents. Working with the template A variety of templates have been designed and have been installed on computers according to department needs. The use of department templates is determined by the department head; he or she can address any questions about accessing the department template. Each template includes the department’s logo, name and contact information. The following margins correctly align your text with the stationery design and are preferred when using the stationery template: Top 2” (this allows for your text to begin within the colored area if you are printing on formal stationery) Left 1.5” (your left margin should line up with the department name above) Right 1” (this may be modified if needed for space) Bottom 1” (This allows enough room for the address) M A R G I N S : The preferred font for Murray correspondence is Fournier. If your computer does not have Fournier, use Times New Roman. Selecting “Murray Font” in your Styles window will set spacing and fonts appropriately. F O N T S : Do NOT modify this information in the template; it does not allow for changes within the Word or WordPerfect application. Each template is set up with appropriate margins, line spacing and fonts. If for some reason these preferences do not appear, use the following guidelines. In September 2011, City Recorder, City Treasurer, Information Services, and Economic Development were placed in the Administrative & Development Services department. Do NOT print new items that use these older logos. Instead, two letterhead templates have been developed according to the physical addresses where the different divisions are located. Please use the appropriate Administrative & Development Services templates for your division. A D M I N I S T R AT I V E & D E V E L O P M E N T S E RV I C E S : ---PAGE BREAK--- Formal Stationery - Envelopes Formal envelopes have been printed with each department’s logo and color. All formal envelopes are printed with the Murray City Municipal Building mailing address in case of returned mail. Formal envelopes should be used for formal and official correspon­ dence. They should not be used for internal and bulk mailings. Utilize the official Murray City fonts when printing mailing addresses on envelopes: Fournier or Times New Roman (preferred) TradeGothic or Arial (alternate) Usage Obtaining Formal Envelopes Envelopes may be ordered through the City Recorder’s Office. No customization is required. Addressee’s Name Addressee’s Title Company Name Street Address City, State, Zip Code N a m e / A d d r e s s I m p r i n t i n g 4 3 / 4 ˝ 2 1 / 1 6 ˝ Formal Stationery - Business Cards Business cards in each department’s logo and color are available for order from the City Recorder’s Office. Obtaining Business Cards For cost-saving purposes, business cards have been printed as color “shells” — blank cards which include the city name, department name and logo, and a colored bar in which some customized information will appear. Usage The business card is designed to fit the following information. You need not print every line if it does not apply to you. Name, Title E-mail Phone, Fax, Cell Address (location and/or mailing) Orders for business cards are handled through the City Recorder’s Office. Provide the information desired; the Recorder’s Office will have your business cards professionally printed in the quantity you desire. Do NOT obtain blank business card shells and print customized information yourself. A specific template has been provided to our printer partners which will maintain consistency among all department’s business cards. M U R R A Y C I T Y C O R P O R A T I O N F I N A N C E & A D M I N I S T R A T I O N M U R R A Y C I T Y C O R P O R A T I O N Murray City Municipal Building, 5025 State Street, Suite 203 P.O. Box 57520, Murray, Utah 84157-0520 Name Here, Title [PHONE REDACTED] FAX [PHONE REDACTED] [EMAIL REDACTED] 1 / 4 ˝ 5 / 1 6 ˝ 3 / 4 ˝ 1 3 / 8 ˝ 1 / 2 ˝ N a m e / N u m b e r I m p r i n t i n g ---PAGE BREAK--- General Paper Applications Usage Get the appropriate logo from the Murray Recorder's Office (use vector file, not a GIF or JPEG). Vendors can also obtain logo files from the this office. Use the General Style Guide for guidelines on placement, clear- space, color, and size. As a general rule, the logo should be centered on the cover of cards, notes, etc. or placed in the upper left hand corner. Paper products using the logo should be considered an extension of the city and department stationery. If the logo is to be used in conjunction with a writing area—i.e. a notepad or sticky notes—it should appear in the upper left hand corner. If it is to be used as a cover or stand alone image, it should be centered with the appropriate size and spacing from the edges. Be sure that the Circle M is not smaller than 1/2” or you will need to use the logo version with two side-by-side circles. The logo should only be printed in black or in the department’s official city color. M U R R AY F I N A N C E & A D M I N I S T R A T I O N F I N A N C E & A D M I N I S T R A T I O N MU R R AY M U R R AY F I N A N C E & A D M I N I S T R A T I O N N O T E P A D E X A M P L E T H A N K Y O U C A R D E X A M P L E S T I C K Y N O T E E X A M P L E Apparel T-shirts and other screened items The screening vendor may obtain the logo file type needed from the Murray City Recorder's Office. The logo may only be printed in black, white, or the department’s specific color. Be sure to specify the ink color with your vendor and refer to the Coated PMS color specifications in the Murray City Logo style guide. Be sure to select a shirt (or other background) with a color that provides sufficient contrast for the logo. The logo printing and the background should not clash. White is the recommended background for best production of any logo. Embroidered shirts and other items The embroidery vendor may obtain the logo file type needed from the Murray City web site. The logo may only be embroidered in black, white, or the department’s specific color. Be sure to specify the PMS color with your vendor for the thread and refer to the Coated PMS color specifications in the Murray City Logo style guide. Be sure to select a shirt (or other background) with a color that provides sufficient contrast for the logo. The logo embroidery and the background should not clash. White is the recommended background for best production of any logo. F I N A N C E & A D M I N I S T R A T I O N M U R R AY F I N A N C E & A D M I N I S T R A T I O N M U R R AY For golf shirts, embroider the Circle M logo on the chest pocket area at 1-1/2” diameter and the department name on the left sleeve at approximately 1/4” high. This allows for better readability of the department name in embroidery. On long-sleeve shirts, embroider the circle on the chest pocket area and the department name on the left cuff. Jackets may be embroidered as described for the long-sleeve shirts. Or, embroider the full logo on the back of the jacket, centered and directly underneath the collar. ---PAGE BREAK--- Fire Emblem — Usage A specific emblem for the Fire Department has been developed to incorporate the traditional Maltese Cross used universally by fire departments. This emblem may be used for public displays of the department’s authority (patches, uniforms, hats, decals, etc.) but should have the approval of the Fire Chief. The color specifications must be followed on the emblem; do not substitute other colors or background patterns. The emblem will be used for uniform patches as shown. A simplified variation of the emblem should be used for embroidery on golf shirts. The emblem for vehicle decals is shown and should be used with the vinyl or paint colors specified. F I R E D E P T M U R R A Y P O L O S H I R T C H E S T E M B R O I D E R Y ( N O T S H O W N T O S C A L E ) M U R R A Y FIRE DEPT S H O U L D E R P AT C H Polo Shirt Chest Embroidery The embroidery for polo shirts should be placed on the left chest of shirts. Follow the color scheme above and use the original files provided to the Fire Chief and Creative Graphics. Be sure to select embroidery threads that match the specified PMS colors as closely as possible. Shoulder Patch To embroider the uniform patch, select a twill fabric matching or close to pantone red (PMS 1797 coated) as a background fabric for the full shape of patch. The other patch colors are stitched on top of this red background; the cross is stitched in a darker red for a subtle change between the two reds. Only use the original files for creating this patch; files have been provided to the Fire Chief or may be obtained from AND. Fire & Police — Special Logo Applications The Fire and Police Departments have certain representations of their logos (shown on the following pages) which are required by unique needs and positions of these particular departments: • There are universal traditions inherent to Police and Fire departments everywhere which are not associated with other city departments. (For example, the Maltese Cross and badge shapes.) • Fire and Police distinguish themselves from other city departments with a different level of civic authority. • Both have militaristic-style organizations in which rank and symbolic identifiers are intrinsically important. • While both departments are clearly part of Murray City (conveyed through the use of the M and city colors and consistent usage of logo on printed materials), the public associate these departments with a different level of authority. • The uniforms and vehicles are community symbols of protection they should be identifiably different from other public employees and vehicles such as Parks and Rec., Power, etc. • The patch and decal designs are primarily reserved for these public displays of authority (vehicles, uniforms, etc.) The official Fire and Police logos are used on departmental communications. (i.e. The logos are used on stationery, business cards, flyers, newsletters, etc. The patches/decals are used on equipment, uniforms, hats, etc.) F I R E M U R R A Y D E P T B L A C K - ( 2 2 0 / 2 2 5 - 1 2 ) W H I T E R E F L E C T I V E - ( 2 8 0 - 1 0 ) R E D - ( 2 3 0 - 3 3 ) Y E L L O W - ( 2 3 0 - 0 1 5 ) M AT T E W H I T E - ( 2 2 0 / 2 2 5 - 2 0 ) I F Y O U H A V E A N Y Q U E S T I O N S , p l e a s e c a l l A N D a t 8 0 1 . 3 2 8 . 3 8 7 5 This file is set up in 6 layers, starting with black at the bottom and with white at the top. These vinyl colors are selected from 3M Scotchcal films. The following list shows the numbers found underneath the vinyl strips which correspond to that color. Do not attempt to re-create this design; use the original files which have been provided to the Fire Chief and F I R E T R U C K D E C A L S ---PAGE BREAK--- Police Applications Usage Two specific applications for the Police Department, a patch and vehicle design, have been developed to meet specific department needs. Both designs reflect the color palette and typography of Murray City and the Murray Police Department. Shoulder Patches The Police patch will be used on Police uniforms. It may be used for other displays of police authority (i.e. hats, jackets, etc.) but must have the approval of the Police Chief. Other Police divisions requiring a shoulder patch should follow the same colors, fonts, logo, patch shape and layout as the Police patch. Only the center bar should change with the division name: Cadet, Animal Control, or Crossing Guard. When ordering new patches, use only the provided artwork which is in the keeping of the Police Department. Do not allow vendors to re-create artwork or colors. Police Vehicles The Police vehicle design has been provided to MC Signworks and should be produced only from the original file to maintain typo-graphic standards. Serving Since 1903” may be added on lower passenger door panels. The type must be black, in TradeGothic, ( preferably Bold 2 ) and should not have quotation marks around it. Divisions — Vehicle ID The Police divisions in need of vehicle identification should use the Police Circle M logo in slate blue (see vinyl color matching on next page), and substitute the division name for the words “Police Department.” For example, “Animal Control” or “Code Enforcement” would replace “Police Department.” All lettering should be black vinyl, all capital letters, in TradeGothic Bold 2, as used in logo. Use the original logo configuration as a guide for size and placement. Police Decals for Murray Police have been prepared outside of Murray logo guidelines. While they are currently in use in conjunction with approved Police car decals, an official design within S E R V I N G S I N C E 1 9 0 3 P O L I C E P O L I C E M U R R AY P O L I C E V E H I C L E D I V I S I O N I D E X A M P L E S “ P O L I C E P O L I C E V E H I C L E D E C A L S W H I T E R E F L C T I V E V I N Y L S H O W N G R AY R E F L E C T I V E N I G H T S I G N AT U R E S H O W N B E L O W MU R R AY C O D E E N F O R C E M E N T C O D E E N F O R C E M E N T M U R R AY UTAH M U R R A Y POLICE UTAH M U R R A Y CROSSING GUARD UTAH M U R R A Y C A D E T UTAH M U R R A Y ANIMAL CONTROL S H O U L D E R P AT C H E S ( N O T S H O W N T O S C A L E ) Vinyl Applications Usage For applications requiring the use of applied vinyl, the following colors correspond with official Murray colors: ScotchCal 300 Series: Murray Fire Red = Atomic Red Murray Police Blue = Shadow Blue Murray Light Orange = Chrome Yellow Murray Power Blue = Sky Blue Murray Orange = Bright Orange Murray Gray = Medium Gray Murray Green = This color must be screened onto vinyl; use PMS 383 Centennial Yellow = This color must be screened onto vinyl; use PMS 609 When creating logos from vinyl, the Circle M should appear in the color listed above. The icon within the Circle M should always be white. This may be achieved with a simple cutout of the icon if the vinyl is placed on a white background. If not, the icon must be added in white vinyl. Similarly, the M in the circle must appear white or black as specified in the department logo guidelines in the Murray Logo Style Guide. ---PAGE BREAK--- V. O C T O B E R 2 0 1 1 © M U R R A Y C I T Y C O R P O R AT I O N IF YOU WOULD LIKE MORE INFORMATION AND/OR ARTWORK PLEASE CONTACT: T H E M U R R AY C I T Y R E C O R D E R ’ S O F F I C E Phone: [PHONE REDACTED] Fax: [PHONE REDACTED] www.ci.murray.ut.us Use of the logo in printed or electronic materials indicates your agreement to be bound by these standards. You may not alter the logo in any manner, including proportions, colors, elements, type, and so forth, or animate, morph, or otherwise distort its perspective or two-dimensional appearance. 1 9 0 3 M U R R AY