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1 Utah ShakeOut Messaging 2012 for Newsletters/ Web Pages/ Articles Table of Contents “Short Version” (Website sidebars, email 1- 44 Words, 260 Characters, 0 Graphics 2- 49 Words, 296 Characters, 0 Graphics 3- 47 Words, 286 Characters, 0 Graphics 4- 43 Words, 245 Characters, 0 Graphics “Medium-Length Version” (Bills, small newsletters, 3 1- 114 Words, 737 Characters, 0 Graphics 2- 74 Words, 462 Characters, 0 Graphics 3- 99 Words, 591 Characters, 0 Graphics 4- 78 Words, 493 Characters, 0 Graphics 5- 96 Words, 611 Characters, 0 Graphics “Newsletter Version” (Newsletters, short 360 Words, 2269 Characters, 1 Graphic ---PAGE BREAK--- 2 Short Versions: Website sidebars, email blasts, etc. 1 Are you really prepared? What we do now, before a big earthquake, will determine what our lives will be like afterwards. Register for the Great Utah ShakeOut at www.ShakeOut.org/Utah to learn more and be a part of the largest earthquake drill in Utah history. 2 You only have seconds. Do you know exactly what to do the moment the ground starts shaking? If it involves a doorway, a triangle, or running – these are not quake-safe actions. Register now at www.ShakeOut.org/Utah to learn more and practice updated quake safety as part of Utah’s ShakeOut drill! 3 After an earthquake, have you ever thought, “I was lucky”? Don’t leave it to luck! Get the facts on how to protect yourself during the shaking. Your current actions may be outdated & dangerous. Register at www.ShakeOut.org/Utah to learn quake-safe actions and practice with all of Utah. 4 The ground starts shaking – it’s an earthquake! What do you do? Drop, Cover, and Hold On! If you’ve never heard this before, visit www.ShakeOut.org/Utah to practice how to be quake-safe with the rest of Utah. The life you save may be your own. Medium-length version: Bills, small newsletters, websites, etc. ---PAGE BREAK--- 3 1 The Great Utah ShakeOut is a day of special events featuring our largest earthquake drill ever, organized to inspire Utahns to get ready for big earthquakes, and to prevent disasters from becoming catastrophes. What we do now, before a big earthquake, will determine what our lives will be like afterwards. The ShakeOut drill will occur in houses, businesses, schools, and public spaces alike throughout Utah at 10:15 a.m. on April 17, 2012. Free registration at www.ShakeOut.org/Utah will pledge an individual’s or group’s participation in this important preparedness event. Participants will receive information on how to prepare for the inevitable major earthquake in the region and what actions to take during and after the shaking. 2 At 10:15 a.m. on April 17, 2012, thousands of Utahns will practice Drop, Cover, and Hold On. Many people and organizations will also practice other aspects of their emergency plans. Register now at www.ShakeOut.org/Utah and join thousands in practicing quake safety! Utahns must get better prepared before the next big earthquake, and also practice how to protect ourselves when it happens. The purpose of the ShakeOut is to help people and organizations do both. ---PAGE BREAK--- 4 3 Earthquakes may happen anywhere you work, live, or travel in Utah. The ShakeOut is our chance to practice together how to protect ourselves, and for everyone to become prepared. The goal is to save lives and prevent disasters from becoming catastrophes. So, at 10:15 a.m. on April 17, 2012, join thousands of Utahns who want to take quake- safe action when seconds count. In order to act quickly, you must practice what to do – ShakeOut is that opportunity. Register for free at www.ShakeOut.org/Utah to learn more about what to do. Invite friends and family to practice for their safety, too! 4 At 10:15 a.m. on April 17, 2012, thousands of Utahns will participate in the largest earthquake drill ever in Utah! Why? Earthquakes can and will happen anywhere you work, live, or travel in Utah. But when only seconds count, you want to take quake-safe actions. So register at www.ShakeOut.org/Utah to practice what to do and be ready. Everyone can participate! Individuals, families, businesses, schools, government agencies and organizations are all invited to join in 10:15 a.m. at 4/17/12. 5 In an earthquake, you may only have seconds to protect yourself before strong shaking knocks you down, or something falls on you. Practice quake-safe actions at 10:15 a.m. on April 17, 2012. Why? Because when the adrenaline kicks in, you may not act safely if you haven’t practiced the Drop, Cover, Hold On drill before that moment. Don’t wait until the shaking – register at www.ShakeOut.org/Utah. Invite everyone who matters to you to register and ShakeOut on April 17, 2012, at 10:15 a.m. Everyone is welcome to participate - individuals, families, businesses, schools, government agencies and organizations! ---PAGE BREAK--- 5 Newsletter Version: Newsletters, Short Blogs, etc. Are You Ready to ShakeOut? A major earthquake in a populated area could cause unprecedented devastation in Utah. What we do now, before a big earthquake, will determine what our lives will be like afterwards. With earthquakes an inevitable part of Utah’s future, we must act quickly to ensure that disasters do not become catastrophes. The Great California ShakeOut in October 2010 involved more than 7.9 million Californians through a broad-based outreach program, media partnerships, and public advocacy by hundreds of partners. The drill is now expanding to other regions of the country. Utah’s first ShakeOut is planned for April 17, 2012, at 10:15 a.m. A key aspect of the ShakeOut is the integration of comprehensive science-based earthquake research and the lessons learned from decades of social science research about why people get prepared. The result is a “teachable moment” on par with having an actual earthquake (often followed by increased interest in getting ready for earthquakes). ShakeOut creates the sense of urgency that is needed for people, organizations, and communities to get prepared, to practice what to do to be safe, and to learn what plans need to be improved. Not just any drill will accomplish this; it needs to be big. It must inspire communities to come together. It must involve children at school and parents at work, prompting conversations at home. It must allow every organization, city, etc., to make it their own event. The 2012 ShakeOut drill will be the largest preparedness event in Utah history. To participate, go to www.ShakeOut.org/Utah and pledge your family, school, business, or organization’s participation in the drill. Registered participants will receive information on how to plan their drill and how to create a dialogue with others about earthquake preparedness. All organizers ask is that participants register (so they can be counted and receive communications), and at the minimum practice "drop, cover, and hold on" at the specified time. It is only a five minute commitment for something that can save your life. It all begins with registering, which is free and open to everyone. For more information, visit www.ShakeOut.org/Utah.