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Moscow Farmers Market Moscow Farmers Market 2015 Market Year End Report Photos used by permission AlisonMeyerPhotography.com ---PAGE BREAK--- Partnerships & Sponsors Partnerships & Sponsors New Saint Andrews College Moscow Chamber of Commerce HEAL GRANT – Regence BlueShield Foundation UI Extension Latah County Moscow Pullman Daily News Inland Northwest Broadcasting Downtown Moscow Businesses Farmers Market Commission KRFP, NWPR, KUOI Backyard Harvest AmeriCorps ---PAGE BREAK--- American Farmland Trust American Farmland TrustNat National Farmers Market Celebration Voted #1 market in the State of Idaho, for a 5th year in a row One of the top 25 farmers markets in the nation ---PAGE BREAK--- Event Number of events during market season Total participants during market season Additional information Produce tasting 5 253 84.5% of kids liked what they tried. Tastings had the highest rate of participation. Cooking class 4 165 Physical activity class 5 135 Had lowest participation rates of all events. Physical activity classes will be eliminated in the 2016 season in favor of incentivizing physical activity outside of market days. Incentivizing walking or biking to market N/A 450 Incentives were given in the form of High Five Market Money, empowering kids to begin making their own healthy eating choices by allowing them to purchase fresh produce from vendors. Passport program N/A 321 In 2014 and 2015, passports were given to the parents of children to take home and bring back every market day. To increase ease of participation and reliability of data, passports will be kept on site for the 2016 season. 1,324 Total contacts promoting healthy eating and active living for children in 2015, a substantial increase from 623 in 2014. “One of the main challenges of the program has been the difficulty in obtaining data . . . We did not require [parents] to sign up for the program, to give us personal information, or to make any sort of commitment to the program . . . Without any of these requirements in place, it is difficult to collect good data.” Hailey Ogden, Two-Year Progress Report for Blue Cross of Idaho High Five Passport Program Farmers Market Season 2015 The Moscow Farmers Market High Five Passport Program was started in 2013, funded by a two-year grant from Blue Cross of Idaho. Grant funding ended for High Five at the end of 2015. The program will continue to operate in 2016, but seeking further grant funding is recommended to ensure long-term viability. ---PAGE BREAK--- HEAL Grant Volunteers HEAL Grant Volunteers Activity Class Jessie Brown Mindy Rice Amy Kaucic Cooking Class Marissa Rudley, UI Campus Dietician Kelly Christensen, UI Student Outreach Hilary Martin Natalie Hardin Tasting Class Trevor Kauer, Eat Smart Idaho According to independentsector.org, the Value of Volunteer Time in 2013 was: $22.55/ hr. – National Average $19.92/ hr. – Idaho ---PAGE BREAK--- Market Day Sheet Market Day Sheet27 Weeks 27 Weeks Total Number of Performers Over 276 musicians and performing arts Total Number of Spaces Assigned Season Vendor: 1,241 Walk-On Full: 525 Walk-On Shared: 152 Walk-On Table: 166 Child Vendor: 51 Performance Art: 119 Speakers Wall: 286 Dogs Redirected: 125 Smokers Redirected: 18 Lost / Found Items: 45 Highlights: Electrical Problems May 23 May 30 June 20 Poor Air Quality, Fires Aug 29 Police Bathroom not in working order Sept 12 Lost children, 4 incidents per market season Medical injuries, 3 per market season ---PAGE BREAK--- Music and Performances Music and Performances at at Friendship Square 27 Market Days 2 time slots 9:30 – 10:30 a.m. 11:30 a.m. – 1:00 p.m. 25 non-paid performance time slots Approximately 100 performers 26 paid performance time slots Approximately 200 performers Tai Chi with the University of Idaho Confucius Institute 1st Saturday of the month, 8 – 8:30 a.m. ---PAGE BREAK--- Volunteers, Programs, and Volunteers, Programs, and Speci Special Events City of Moscow Commissions Farmers Market Commission Moscow Arts Commission Tree Commission Moscow Pathways Commission Human Rights Commission Sustainable Environment Commission High Five Kids Program Chefs in the Market UI Extension & Master Gardeners Latah County Human Rights Day Idaho Fish & Game Migratory Bird Day Great Moscow Food Drive Recipients: Moscow Food Bank, Trinity Food Pantry, Sojourner's Alliance, and Troy Food Bank Canine Companions ---PAGE BREAK--- Marketing Marketing Total 2015 = $1,586.30 Advertisement Amount Posters (500) $455.50 The Latah Eagle $130 Home & Harvest Magazine $675 Daily News / Lewiston Trib $325.80 Total 2014 = $6,291.31 ---PAGE BREAK--- Facebook Joined Facebook May 13, 2011 (end of season 50 “fans”) 3,624 “fans” (As of February 8, 2016) Weekly Posts Music, Events, Vendor of the Week, What’s Coming, Vendor Blasts, FAQs, Updates, Images, and Other News. Other Social Media Outlets Yelp Trip Advisor Foursquare Local Harvest Visit Idaho Food Hub Agrilicious! Soil Mate 3,624 “fans” as of February 8, 2016So Social Media Twitter 176 “followers” (As of February 8, 2016) Over 990 Tweets, and counting ---PAGE BREAK--- Annual Craft / Food Juries Annual Craft / Food Juries March 27 31 Participants 1 No Show 6 Jurists June 19 23 Participants 6 No Shows 6 Jurists ---PAGE BREAK--- State of Idaho State of IdahoCottage Foo Cottage Food Discussion 3 Meetings at Moscow City Hall April 29, 2015 9 a.m. – 12 p.m. 1 – 4 p.m. April 30, 2015 5 – 8 p.m. 24 participants in the discussion Patrick L. Guzzle, Idaho Food Protection Program Manager ---PAGE BREAK--- Farmers Market Farmers Market Commission CommissionNe New Commission Commission formed in May formed in May 2013 2013 Erin Caroll, chair Gina Taruscio, vice chair Linda Heath Marci Miller Joann Muneta David Pierce Jeremy Ritter Cinda Williams VACANT Farm Tours & Site Visits: averaged three Commission members per visit. Four Farm visits 2015 Season. MFMC sub committee meetings: Policy, Agriculture, Marketing, Music & Craft. (hrs. not tracked) Volunteering at the Market Survey work, information, UI Homecoming, year end sales reports, cooking demo help, etc. 8 members x 12 meetings x 2 hours per meeting = 192 volunteer hours $22.55/ hr. – National Average $19.92/ hr. – Idaho ---PAGE BREAK--- Annual Vendor Site Visits Annual Vendor Site Visits Aichele Farms Stanford, OR Boothman’s Home Bakery and Produce Wapato, WA Calhoun Family Fruit Wapato, WA Tonnemaker Hill Farm Royal City, WA Woodland Apiaries Moscow, ID Aichele Farms Boothman’s Tonnemaker Hill Farm Woodland Apiaries ---PAGE BREAK--- Manage My Market Manage My MarketSoftware Pr Software Program Statistics Purchased 2012 Briefly utilized 2014 Market Season Walk-On and Season Vendors System more widely used Uses and Benefits Vendor Directory, Product List, Accounting (Ledger), Report (Contact List Export to Excel), Stall Assignments, and More. Interactive Map Product Search Page Live Access/On Demand Permits, licenses, record keeping Processing 129 ST-124 tax forms 129 Releases 47 Food Risk Assessments 136 Applications City Tent (Display Interactive Map) 55 Season Vendors 74 Walk-On Vendors 4 Applications Pending (missing paperwork) 3 Applications Declined (product not allowed per policy) ---PAGE BREAK--- Current Vendor Snapshot Current Vendor Snapshot(Appro (Approved vendors that applied to Moscow Farmers Market via Manage Manage My Market in 2015) SEASON 38% Produce / Nursery 0.5% Livestock / Poultry 15% Value Added 11% Hot / Prepared Food 31% Craft WALK-ON 15% Produce / Nursery 0% Livestock / Poultry 21% Value Added 10% Hot / Prepared Food 63% Craft ---PAGE BREAK--- Market Manager Market Manager Communic Communication Average of 65 weekly texts 80 – 85 emails from 40+ Vendors Average of 10 weekly phone calls to Vendors 9 hours pre-Market day 9 hours on Market day Photo used by permission AlisonMeyerPhotography.com ---PAGE BREAK--- Backyard Harvest Backyard HarvestShop the Marke Shop the Market Program / EBT 2013 2014 2015 Month Amount Month Amount Month Amount May $922 May $1,077.50 May $1,515 June $1,488 June $1,428 June $1,707 July $1,667 July $1,463 July $1,260 August $2,320 August $2,122 August $1,841 Sept. $1,984 Sept. $2,227 Sept. $1,221 October $1,329 October $1,191.50 October $1,389 TOTAL $9,710 TOTAL $9,509 TOTAL $8,933 Average EBT Sales per week = $330.85 1,040 pounds of produce collected at the Moscow Farmers Market Total Matched by Backyard Harvest Grant = $4,847 Total EBT Sales for 2015 = $8,933 Farmers were paid = $13,811 ---PAGE BREAK--- 2015 Vendor Fee Breakdown 2015 Vendor Fee Breakdown Season Vendors 55 Season Vendors $22,137.66 Walk-Ons 74 Walk-On Vendors $23,350.25 These fee’s are collected for Season and Walk-On Vendor booth spaces, truck spaces, children’s spaces, performance spaces, Total 2015 Fees Collected =$45,487.25 ---PAGE BREAK--- Total Year End Sales Reports Total Year End Sales Reports 96.36% of Season Vendor Reports received in 2015 2013 Totals $563,647.08 2014 Vendors Season Vendors Produce $630,754.40 Walk-On Vendors Produce $35,809.34 Season Vendors Craft $157,153.82 Walk-On Vendors Craft $54,498.91 Season Vendors Food $258,551.48 Walk-On Vendors Food $25,664.42 TOTAL $1,162,432.37 2015 Vendors Season Vendors Produce $552,449.78 Walk-On Vendors Produce $53,020.45 Season Vendors Craft $124,866.03 Walk-On Vendors Craft $63,855.47 Season Vendors Food $299,508.87 Walk-On Vendors Food $83,690.75 TOTAL $1,177,391.35 Estimated Tax Revenue to the State of Idaho $70,643.48 ---PAGE BREAK--- 2015 2015 Moscow Farmers Market Moscow Farmers Market (MFM) (MFM) Finan Financial Recap Recap Farmers Market Revenue $ 33,475.00 $ 39,148.10 $ 45,487.25 MFM Staff Expenses $ 44,992.45 $ 37,707.00 $ 37,244.00 MFM Program Expenses $ 15,524.00 $ 12,073.01 $ 12,436.94 Subtotal Revenue over Expenses ($27,041.45 ) ($10,631.91) ($4,193.69) MFM Indirect Cost to MFM Police $ 1,814 $ 1,458.12 $ 1,400.90 Water Department (8 Hours ) $ 300 $ 200 $ 200 Engineering Services (14.5 Hours ) $ 200 $ 270 $ 270 Parks & Recreation Support $ 1,634 $ 1,711 $ 1,711 Street Department (26 Sweeper Hours & 58 Man Hours ) $ 5,644 $ 3,954 $ 3,954 Fire Department $ 312 $ 521.20 $ 525 Contracts (Backyard Harvest & AmeriCorps) $ $ 5,700 $ 5,700 Total Annual Indirect MFM Cost $ $9,904 $ $13,814.32 $ $13,760.90 Total City Expenses Direct and Indirect $70,420.45 $63,594.33 $63,441.84 Total Revenue over Expenses (-$36,945.45) (-$24,446.33) (-$17,954.59) 2013 2014 2015 ---PAGE BREAK--- City Department Services City Department Services Department Services Police Impounds, Animal Control, Extra Patrol, Public Restrooms, Parking Enforcement Legal Policy & Procedure Review Water Department Drinking Fountain Maintenance and Gray Water Receptacle Engineering Mapping, Printing, Market Layout Administration Phone Calls, Hold Harmless Notary, Press Release Park & Recreation Garbage, Fountain Maintenance, Cleaning of Friendship Square, Electrical Maintenance Street Department Street Cleaning, Parking Sign Installation Fire Department Safety Inspection, Tent Inspection, Fire Prevention Arts Department Street Closure, Barricades, Vendor Registration & Fee Collection, Music Booking & Scheduling, Contract Facilitation, Check Distribution, FMC Meeting & Facilitation, Material/Equipment Purchasing & Repair, Market Coordinator & Sound Technician Hiring & Training, Special Event Coordination, Marketing & Promotion, Printing & Mailing, Poster Contest, Public Information and Distribution, Food & Craft Jury, Public Health Issue Coordination, Answer Questions, Strategy/Mapping/Planning ---PAGE BREAK--- Fourth Annual Market Poster Contest 2015 Winner Rob McPherson ---PAGE BREAK--- Third Annual Market Poster Contest 2014 Winner Carrie Lynn Kyser ---PAGE BREAK--- Second Annual Market Poster Contest 2013 Winner Mario Montes ---PAGE BREAK--- First Annual Market Poster Contest 2012 Winner Becca Derry ---PAGE BREAK--- Photos by Zack Ellis, City of Moscow Videographer ---PAGE BREAK--- Photos used by permission AlisonMeyerPhotography.com ---PAGE BREAK--- Photos used by permission AlisonMeyerPhotography.com