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As Millcreek, it is important that we visually present ourselves to our residents, business partners, and community in a unified and consistent manner. Through the clear and consistent use of our identity, we strengthen our city’s position as a professional, leading community in our state. This guide contains an overview for the use of the Millcreek logo. These guidelines outline the correct use of our logo and colors for printed and electronic mediums. By following these guidelines, we can create a strong cohesive presence for Millcreek and ensure a successful identity program. MILLCREEK STYLE GUIDE ---PAGE BREAK--- Millcreek Logo The proper use of the Millcreek logo is critical in creating a visual identity and brand. A consistent use of our logo in all media types will result in clear recognition and acceptance by our audiences. In some cases it will also help communicate our message. When the logo is presented incorrectly, our branding is compromised, and our message is confused. The logo is intended to be the most visible and recognizable symbol of our organization. There will be situations where applying the preferred Millcreek logo is not feasible. To provide flexibility, here are several approved variations which maximize legibility and visibility of the logo. These variations are not to be altered in any way. FULL COLOR SINGLE COLOR BLACK WHITE ---PAGE BREAK--- Color Palette In addition to the Millcreek signature colors, a broader palette of colors has been selected for their compatible tones while adding versatility and interest. These colors can be used as a major design element along with the primary colors. This color palette is not inclusive and other colors may be chosen to enhance the appearance of the design. When applying the Millcreek signature to the secondary background color, attention should be given in selecting the appropriate logo that would provide adequate contrast between the logo and background. PRIMARY LOGO COLORS PANTONE 315 CMYK 100-46-38-13 RGB 0-101-128 PANTONE 7533 CMYK 54-63-75-757 RGB 77-55-41 PANTONE 453 CMYK 20-18-48-0 RGB 207-195-147 SECONDARY COLORS COLOR DEFINITIONS PANTONE Spot colors are achieved by printing three inks - Pantone 315, 7533, and 453 CMYK Process colors are achieved by printing four color inks: cyan, magenta, yellow, and black RGB Digital colors are achieved by various methods with computer generated imagery This scheme provides an additional color palette to compliment the primary color palette. These may be used in all branding materials. Tint usage is acceptable. PANTONE 384 CMYK 45-31-100-16 RGB 147-148-0 PANTONE 714 CMYK 0-39-69-0 RGB 254-170-197 PANTONE 444 CMYK 59-42-45-10 RGB 110-124-124 PANTONE 651 CMYK 18-9-4-0 RGB 205-216-230 PANTONE Warm Gray CMYK 20-20-23-0 RGB 203-195-187 PANTONE 7528 CMYK 23-24-30-0 RGB 197-185-172 ---PAGE BREAK--- Univers 47 Condensed Univers 57 Condensed Univers 67 Bold Condensed ITC Giovanni ITC Giovanni Italic ITC Giovanni Bold Typography To achieve consistency throughout printed materials, Univers and ITC Giovanni have been selected for their complimentary clean and classic look. These fonts are available in a variety of weights and can be obtained worldwide. Clear-Space Requirements For maximum visual effect, always allow sufficient clear area surrounding the corporate signature from other graphic elements. As a general rule, allow an amount of space around the logo equal to the height of the horizontal bar in the center of the logo. > > > > > > > > Do Not… Use the Millcreek logo or the name “Millcreek” without written permission from the city’s Commu nications Director. Customize the Millcreek logo beyond the guide lines stated in this brochure— the Millcreek logo and the name “Millcreek” are trademarked by Millcreek. Use “Millcreek” or the Millcreek logo in any social media outlet without written permission from the city’s Communications Director.