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OFFICIAL 2020 SURVEY OF MILLCREEK CITY RESIDENTS CITY HALL SURVEY MILLCREEK ---PAGE BREAK--- 5 FINDINGS TO REMEMBER 1. Most respondents are aware of Millcreek City Hall, even if they have not visited. It is widely viewed as a conveniently located start-up space that is adequate for government functions. 2. The majority of respondents support the City finding a space to own for City Hall and believe it is important that the City makes a wise fiscal investment. 3. Many respondents expressed concern about building an excessive City Hall. Residents do not think having a landmark building is important and responded most positively to the message that City officials haven’t forgotten negative sentiments surrounding a “Taj-Mahal like” City Hall and want a fiscally responsible plan. 4. Support for building a new City Hall increased after exposure to messages and is strong across all districts. 5. While a public/private partnership was the least requested amenity, nearly 2/3 of respondents support a mixed-use building for cost savings. ---PAGE BREAK--- SURVEY METHODOLOGY SAMPLING, MODE, & MARGIN OF ERROR § 582 residents within the boundaries of Millcreek City participated in this survey. Residents were randomly selected to participate via email and address-based sampling. § Data have been weighted to reflect population statistics from the U.S. Census’ American Community Survey to ensure that the sample is representative of the City as a whole, specifically in regards to age, race, gender, and home ownership. § Self-administered online interviews via emailed and mailed invitations conducted October 10-November 2, 2020. § Margin of error +-4.04 percentage points ---PAGE BREAK--- GEOGRAPHIC DISTRIBUTION Respondents are relatively evenly distributed across council districts. With the exception of District 1, all districts have more than 90 respondents. Each of the four districts have sufficient representation from which to make statistical estimations. District 1: n = 68. District 2: n = 95. District 3: n = 136. District 4: n = 143. ---PAGE BREAK--- HEALTH OF THE CITY QUALITY OF LIFE, DIRECTION, & PERCEPTIONS ---PAGE BREAK--- MILLCREEK HEADED IN THE RIGHT DIRECTION A vast majority of residents, 84%, say Millcreek is headed in the right direction, compared to 16% who say it’s headed in the wrong direction. Q Overall, would you say the City of Millcreek is headed in the right direction or the wrong direction? Right Direction Wrong Direction 2020 2019 ---PAGE BREAK--- MAJORITY APPROVE OF ELECTED OFFICIALS 85% of respondents say they approve or strongly approve of how the Millcreek Mayor and City Council are handling their jobs. 13% of residents disapprove, and 2% of respondents strongly disapprove. Q Do you approve or disapprove of how the Millcreek Mayor and City Council are handling their jobs? Strongly approve Approve Disapprove Strongly disapprove 2020 2019 ---PAGE BREAK--- MOST RECEIVE GOOD SERVICE FOR TAX DOLLAR Almost half of all respondents say they receive good service from Millcreek for their tax dollar. 11% say they receive excellent service. 41% of residents say they either receive fair or poor service. Q In general, how do you rate the service you receive from Millcreek for your tax dollar? Excellent Good Fair Poor 2020 2019 ---PAGE BREAK--- Much better Somewhat better About the same Somewhat worse Much worse MILLCREEK IMPROVED SINCE INCORPORATION A plurality of respondents (35%) say Millcreek has stayed about the same since its incorporation in 2015. 46% say Millcreek is either somewhat or much better, while 18% of respondents say it’s either somewhat or much worse. Q Millcreek residents voted to incorporate in 2015 and prior to incorporation it was an unincorporated township of Salt Lake County. How would you rate the City of Millcreek today compared to before its incorporation? Would you say it is… Don’t know, I haven’t been here that long 2020 2019 38% TOTAL BETTER 40% TOTAL BETTER ---PAGE BREAK--- CURRENT CITY HALL FAMILIARITY AND PERCEPTIONS ---PAGE BREAK--- MAJORITY FAMILIAR WITH CURRENT CITY HALL Over half of all respondents (57%) have not visited City Hall but know where it is located. 29% have personally visited City Hall, and 14% are not aware of the location or existence of Millcreek City Hall. Q How familiar are you with Millcreek City Hall? ---PAGE BREAK--- CITY HALL CONSIDERED CONVENIENT, ADEQUATE 40% of respondents say the current City Hall is conveniently located. 34% of respondents see the current location as adequate for the City government, but just as many view it as a start-up space. Only 2% see it as a landmark in the community, and only 4% say it is something residents should be proud of. Q Below are a few statements that have been made about Millcreek City Hall. Which, if any, of the following statements matches your views about City Hall? Select all that apply. ---PAGE BREAK--- FUTURE CITY HALL CONSIDERATIONS, RENT VS OWN, & MESSAGING ---PAGE BREAK--- MOST WANT MILLCREEK TO OWN CITY HALL 72% of residents say the City should fine a new space to own, compared to 28% who say the City should find a new space to lease. Q Which of the following options for Millcreek City Hall comes closest to your view? The City should find a new space to lease The City should find a new space to own ---PAGE BREAK--- WISE INVESTMENT, ACCESSIBILITY TOP PRIORITIES Ensuring City Hall is a wise investment of taxpayer dollars is considered at least somewhat important by 92% of residents. Accessibility for all residents is considered at least somewhat important by 94% of residents. City Hall being a landmark building is least important to residents. Q Thinking about the future of Millcreek City Hall, how important is it that Millcreek City Hall… Extremely important Very important Somewhat important Not very important Not at all important ---PAGE BREAK--- CENTRAL LOCATION MOST IMPORTANT TO DISTRICT 1 Over 70% of respondents in District 1 think it is extremely or very important for the future City Hall to be centrally located, while less than half of respondents in Districts 3 and 4 think so. Q Thinking about the future of Millcreek City Hall, how important is it that Millcreek City Hall be centrally located in the City not too far east or too far west)? Extremely important Very important Somewhat important Not very important Not at all important ---PAGE BREAK--- WISE INVESTMENT MOST IMPORTANT CONSIDERATION When forced to select their single most/least important considerations, 38% of residents said City Hall being a wise investment of taxpayer dollars is most important. City Hall as a landmark building was the least important to residents, with 34% of respondents choosing that as their least important consideration. Q Again, thinking about the future of Millcreek City Hall, which of the following considerations is most important to you? Which is least important? Least important Most important ---PAGE BREAK--- MORE SUPPORT FOR CITY OWNING CITY HALL 55% of respondents support Millcreek building a City Hall that the City would own, and 32% of respondents support remodeling a new leased space. There is more opposition to Millcreek leasing a space than to owning the City Hall building. Q Thinking about the qualities of a City Hall that are important to you, would you support or oppose the City of Millcreek remodeling a new leased space to serve as City Hall?/building a new City Hall that the city would own? Strongly support Somewhat support Neither support nor oppose Somewhat oppose Strongly oppose ---PAGE BREAK--- COST AND NEED MAIN FACTORS IN FUTURE CITY HALL Many who support the City leasing a building to use as City Hall believe it would be more cost effective and dislike the idea of building an excessive, extravagant City Hall building. Those who support building a City-owned City Hall view it as a wise fiscal investment and community resource, as well as a sign of legitimacy for the City. Q Why would you support the lease and remodel of a new space to serve as Millcreek City Hall? Why would you support the building of a new City Hall that the city would own? Lease and remodel Building the City would own ---PAGE BREAK--- PARK, GREEN SPACE MOST REQUESTED AMENITY Park or green space was the most-requested amenity, followed by community rooms for events or group activities. 14% of respondents do not want to see any amenities at City Hall. Q Which amenities would you like to see at or around Millcreek City Hall? ---PAGE BREAK--- FISCALLY RESPONSIBLE PLAN MOST IMPORTANT The most important message for respondents was assurance that “City officials have not forgotten the sentiment” against a “Taj Mahal like” City Hall and “want to involve the community in developing a fiscally responsible plan for a building that the City would own. “ Messaging about a public/private partnership potentially offsetting building costs was the least important. Q How important is this consideration to you when thinking about the future of Millcreek City Hall? Extremely important Very important Somewhat important Not very important Not at all important City wants fiscally responsible plan Irresponsible to lease, time to purchase Build city hall as community resource New City Hall in central location at Millcreek City Center Leasing requires investment in temporary space Public/private partnership could offset costs Time to make plans for permanent location ---PAGE BREAK--- MESSAGING INCREASED SUPPORT FOR CITY-OWNED HALL There was a 17% point increase in support for the City building a new City Hall after respondents were exposed to messaging. The amount of people who neither support nor oppose building a City Hall was cut in half after messaging. Opposition also decreased by 4 percentage points. Q Thinking about all of the considerations you have read, would you support or oppose the City of Millcreek building a new City Hall that the city would own? Strongly support Somewhat support Neither support nor oppose Somewhat oppose Strongly oppose Before messaging exposure After messaging exposure ---PAGE BREAK--- SUPPORT FOR CITY-OWNED HALL STRONG ACROSS DISTRICTS A majority of respondents in all districts support a city-owned City Hall after being exposed to messaging. Support is particularly strong in District 1 and weakest in District 4. Q Thinking about all of the considerations you have read, would you support or oppose the City of Millcreek building a new City Hall that the city would own? Strongly support Somewhat support Neither support nor oppose Somewhat oppose Strongly oppose ---PAGE BREAK--- MOST PREFER MIXED-USE BUSINESS SPACE A majority of respondents (63%) say a new City Hall should be part of a mixed-use building that would include City and other business space. 37% of respondents say City Hall should be a standalone building. Notably, a public/private partnership was the least popular amenity. Q Which of the following options for Millcreek City Hall comes closest to your view? ---PAGE BREAK--- DEMOGRAPHICS ---PAGE BREAK--- Married Single Divorced Living with partner Widowed 65% 19 8 5 4 SAMPLE DEMOGRAPHICS 53% of respondents were female, and 47% were male. Almost all respondents are white. 65% are married, 19% are single, and 8% are divorced. The median age of respondents is 57. Other Black/African American Hispanic/Latino Asian White/Caucasian 91% 3 2 1 3 Q Are you: Q Which of the following best describes how you think of yourself: Q What year were you born: Q Are you currently… Mean age: 57 years ---PAGE BREAK--- SAMPLE DEMOGRAPHICS 39% of respondents have lived in Millcreek for 21 years or more. 78% own or are buying a home, and 56% are employed by other people. Employed by someone else Retired Self-employed Homemaker Unemployed Student 56% 25 10 5 2 2 Other Live with parents Rent my home or apartment Own or buying my own home 78% 16 4 1 Q How long have you lived in Millcreek? Q What is your current employment status? Q Which of the following best describes where you’re currently living? ---PAGE BREAK--- SAMPLE DEMOGRAPHICS 30% of respondents consider themselves either moderately or strongly conservative, compared to 41% who consider themselves moderately or strongly liberal. 42% of respondents are college graduates, and 31% have a post graduate degree. 18% of respondents say they expect to make at least $150,000 this year. High school graduate Some college College graduate Post graduate degree 4% 22 42 31 Q What do you expect your 2020 family income to be? Q What is the last year of school you completed? Strongly conservative Moderately conservative Neither, middle of the road Moderately liberal Strongly liberal 9% 21 28 27 14 Q On most political matters do you consider yourself: ---PAGE BREAK--- Kyrene Gibb, Scott Riding, & Kelly Patterson, Ph.D. y2analytics.com I (801) 406-7877