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17.32.040: GENERAL SIGN PROVISIONS Q. Electronic Message Displays Any animated sign, electronic message displays (EMD), illuminated advertising device or advertising display shall conform to the following requirements: 1. Shall contain static messages only, and shall not have movement, or the appearance or optical illusion of movement of any part of the sign structure, design, or pictorial segment of the sign, including the movement or appearance of movement of any illumination or the flashing/varying of light intensity. 2. Each message or frame must be displayed for a minimum of three seconds. 3. Area shall not occupy more than seventy five percent (75%) of the sign. 4. Shall emit a light of constant intensity, and shall be constructed of hardware capable of programming that will limit the nits output to five thousand (5,000) on clear days and five hundred (500) nits from dawn to dusk. In no event shall such an illuminated sign or device be placed or directed to permit the beams and illumination therefrom to be directed or beamed upon a public thoroughfare, highway, sidewalk or adjacent premises to cause glare or reflection that may constitute a traffic hazard or nuisance. 5. Text only single-color message displays with letters no higher than twelve inches (12") may scroll or travel without the static message limitation. Maximum area for such displays is sixty (60) square feet. 6. Each parcel of real property may have one electronic message display. 7. Such signs, displays, or device may not be installed on a nonconforming sign. 8. Animated signs and EMD are allowed by special use permit only and in accordance with chapter 17.60 of this title. (Ord. 1149, 2016)