Full Text
External/Internal Marketing/Communication Matrix 4-28-2014 Times per year Distribution Newsletter Presentation Brochure PatronMail Mailing Publication Newspaper Website Demographic Target Venue EXTERNAL MARKETING/COMMUNICATION - GENERAL PUBLIC, MEDIA Arts Perspective - 1 ad per publication 4 100,000 x 4 x x Four Corners Art Interests Arts Perspective Readers BDSC Newsletter 6 700 x 6 plus online post x x County Seniors Online, hard copies at Facility Community Outreach (i.e. San Juan College) 4 20 x 4 x Group Specific Students Education about Department Connie Mack World Series for Mascot 2 5,000 x 2 x CMWS Stadium CMWS Attendees CMWS Daily-Times, Explore Ad, 1st Thurs ea. month 12 42,000 x 12 x x Four Corners All ages Local Newspaper Facebook/You Tube 365 5700 x 365 x Four Corners All ages Social Media Facility Digital Signage 25 slides in 13 Facilities 4 Facility traffic x Farmington All ages Cross Marketing Fundraising Events/Campaigns 5 50 ea. event x x x Regional Animals, Arts, Theater Fundraising mostly for Sandstone, FRAS GATEWAYS Program Guide 3 3,1387 x 3 plus online post x x x x x Farmington, Kirtland, Shiprock, Bloomfield, & Aztec Residences All Residences Program Guide for all PRCA happenings Media Releases 48 45 - 80 Media Outlets x x Four Corners Specific to Event Four Corners area TV, Publications, Radio, & Corporations Museum System Education Guide 2009, 2012 1,400 x 2 x x Local Educators Local Educators Hard copies mailed to Educators and available online Parks & Trails Guide 2009, 2012, 2013 4,000 x 3 x x x Regional Ourdoor interest Hard Copies at Expos, Local Hospital, Chamber, Convention Visitors Bureau Patron Mail Message 12 9,000 x 10 x x National All ages PatronMail route to Website & Social Media Patron Mail Targeted Messages 10 500 x 12 x x x Four Corners Event Specific PatronMail route to Website & Social Media PRCA Commission Meetings 12 11+ x 12 x Farmington PRCA Commission General Project Update and Presentations, ea. month by Different divisions Public Appearances(i.e.Trade Shows, Festivals, Expos) 4 100 x 4 x Four Corners Specific to Expo SJC Kidfest, Annexation Expos, Community Development Expos Radio Spot Campaigns - As needed 5 100,000 x 5 x Regional Event Specific Radio stations SJC Kids Magazine - 1 ad per publication 6 13,000 x 6 x Four Corners Families with Kids SJC Kids Magazine Readers Special Engagements for Mascot 5 300 x 4 x Four Corners Families SJC Kidfest, Kids Carnival, Get Pinked, Spring Fling Target Market Ads - As needed 5 42,000 x 5 x x Regional Event Specific Various Local Publications Utility Bills - Farmington Clean & Beautiful 2 42,000 x 2 x Tri Cities Electric Bill Recipients Electric Bill Recipients Yearly Special Events List 1 Online post x x Four Corners All ages CVB, Chamber, Farmington online website calendars INTERNAL/UPWARD MARKETING/COMMUNICATION - ROB MAYES, CITY MANAGER Media Releases (cc'd to City Manager Administrative Assistant) 48 45 - 80 Media Outlets x x Four Corners Specific to Event Four Corners area TV, Publications, Radio, & Corporations All City of Farmington Email Notices (ALLCOF) 48 350 x 48 x x Internal City Specific to Event City of Farminton Employees, political figure heads Groundbreakings/Ribbon Cuttings Special Invites 4 200 x x All area Government Government Officials, Employees PRCA Director Meeting with City Manager 12 2 x 12 x Department PRCA Director to update City Manager Note: Minutes for PRCA Commission, Animal Advisory Committee Meetings get cc'd to Rob Mayes INTERNAL/DOWNWARD MARKETING/COMMUNICATION - STAFF, ELECTED OFFICIALS City Visions 6 350 x 6 x x Internal City Specific to Event City of Farminton Employees, political figure heads All City of Farmington Email Notices (ALLCOF) 48 350 x 48 x x Internal City Specific to Event City of Farminton Employees, political figure heads Groundbreakings/Ribbon Cuttings Special Invites 4 200 x 4 x x All area Government Government Officials, Employees Animal Advisory Committee Meetings 12 11+ x 12 x Farmington Animal Advisory General Project Updates between Animal Shelter Director, Animal Shelter Leaders, and Advisory Board PRCA Commission Meetings 12 11+ x 12 x Farmington PRCA Commission General Project Update and Presentations, ea. month by Different divisions All Staff Department Meetings 12 184+ x 12 x Department Staff Department Presentations and updates Division Head Meetings 12 15+ x 12 X Division Heads Division Heads Includes Marketing and Landscape Architect for presentations and update Museum System Exhibits Meeting 12 15+ x 12 x Museum System Staff Includes Museum, E3, Riverside Nature Center Museum System Staff Meeting 12 20+ x 12 x Cultural Affairs Section Staff ncludes Museum, E3, Riverside Nature Center, Indian Center, Marketing for update Recreation Section Staff Meeting 12 12+ x 12 x Recreation Section Staff Includes Recreation Center, Aquatics, & Community Centers for updates Executive Leadership Group Meetings 52 8+ x 52 x Superintendents & Departement Leads Division Heads, Superintendents, and Leads Incudes 2 Superintendents, Marketing, Landscape Architect, Museum Director, Golf Director, Animal Shelter Director, and PRCA Director for updates Parks Foreman Meetings 52 10+ x 52 x Parks Foreman Parks Foreman and Parks Superintendent Updates Civic Center Division Staff Meetings 12 6+ x 12 x Civic Center Staff Civic Center Staff with Division Head Update Sycamore Park Division Staff Meetings 12 8+ x 12 x Community Centers Staff Community Center Staff with Division Head Update DEMOGRAPHICS LEGEND Four Corners area is defined by 240 mile radius of the intersection of Arizona, Utah, Colorado, and New Mexico Regional refers to most of the Four Corners, however, may be more a little more targeted to interests Tri Cities refers to Farmington, Bloomfield, & Aztec