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PARKS, RECREATION, AND CULTURAL AFFAIRS: ADMINISTRATION Department Mission: The City of Farmington Parks, Recreation, and Cultural Affairs Department is dedicated to providing the opportunity for people to play, to laugh, to grow, to learn, and to engage in enriching their quality of life. Our department recognizes the strength in: Consistency and Fairness Service and Integrity Loyalty and Respect PROGRAM DESCRIPTION: Administration is responsible for the overall management of the Department, including the oversight of personnel, purchasing, budgetary matters, and capital improvement projects. The department consists of ten divisions. The functional areas of responsibility are: A contact for public information regarding recreational facilities and activities. Marketing and Public Relations for the department. Planning of all parks and facilities. Oversee the construction of all parks and recreational facilities. Support of various special events throughout the community such as the Connie Mack World Series, Riverfest, Freedom Days, Totah Festival, Road Apple Rally Mountain Bike Race, and Four Corners Storytelling Festival; and support the departmental facilities with their various events. FY14 GOALS/OBJECTIVES: Provide the necessary technological equipment and training. Consider alternative methods of financing special events and improvements to the parks and to recreational facilities. Support and encourage the growth of various special events that the department already supports, and assist in development and implementation of new events. Ensure positive customer service by providing training for all employees. Continue marketing plan catered to increasing public awareness of programs and facilities provided for the public’s enjoyment. PERFORMANCE MEASURES: Acquisition of grant money, and other sources such as donations. Increased attendance and satisfaction at established events, and creation of new events. Response to complaints by appropriate personnel within 24 hours when possible. ---PAGE BREAK--- PARKS, RECREATION, AND CULTURAL AFFAIRS: PARKS OPERATIONS PROGRAM DESCRIPTION: The Parks Operations division of PRCA is responsible for the design, construction, and operation of over 1,800 acres of city owned property and parkland within the city. Parks Operations provides maintenance and services to city parks, dog parks, medians, river trails, public facilities, sport/athletic fields, and special events. The Parks Division provides the public the opportunity to partake in a variety of safe enjoyable leisure opportunities within the City of Farmington. Service Delivery: Maintenance of 1,819 acres of parkland. Maintenance of 58 dedicated parks and park properties. Maintenance of the grounds around 38 city and public buildings. Maintenance of 128 street medians. Maintenance of 8 softball, 15 baseball, 10 soccer fields, 1 football field and 25 tennis courts. Maintenance of 2 dedicated dog parks. Maintenance of 9 concession stands and 25 public restrooms. Maintenance of River Corridor, Lions Wilderness Park Amphitheater and Frisbee Golf Course, Westland Dog Park, Saddleback Dog Park. Maintenance of Ricketts Park-“Home of the Connie Mack World Series.” Maintenance of the Farmington Sports Complex. Construction of new parks, medians, shelters, and playgrounds. Tree trimming for the PRCA Department, Electric Utility System, and other City Departments. Design all parkland and other City department grounds as requested. Maintenance of grounds and sports fields at San Juan College and 3 public schools. Provide crews and materials for 15 major special events throughout the year. Maintenance, setup and tear down of Main Street, Broadway, Orchard Plaza, City Hall, River Reach Terrace, and Civic Center Christmas decorations. Structural pest control for all city owned and operated buildings. Vector Control within the city limits. Graffiti removal within the city limits. FY14 GOALS/OBJECTIVES: Maintain a high standard and quality of sports fields. Continue to improve the quality of existing parks. Replace old outdated playgrounds with new ADA approved playground structures, where funding is available. Add park shelters and restrooms where possible in parks without facilities, where funding is available. Continue and improve the quality of the riverine trail system-trails, observation areas, plazas and park areas. Continue to update parks, buildings, and equipment in accordance with city safety standards. Continue an efficient graffiti removal and vector control program. Increase safety training for Parks Operations employees. PERFORMANCE MEASURES: Analyzed feedback to achieve less than 1% negative comments from client contacts on operation and level of services. Handled minor public complaints within 3 hours of receiving, and major complaints within 8 hours of receiving or by the next day’s operation. Scheduled to prune all park trees where needed. Improved procedures to conform to safety standards. Removed snow from city sidewalks and buildings within 4 hours of the end of the storm. Vector control schedule for all city-owned buildings. Removed all public and private graffiti in accordance with the existing city graffiti ordinance. ---PAGE BREAK--- PARKS, RECREATION, AND CULTURAL AFFAIRS: RECREATION CENTER RECREATION CENTER VISION: The Farmington Recreation Center is committed to developing and offering diverse quality recreational opportunities in a safe and pleasant environment that nurture and enrich the lives of citizens of all ages in the community. The Recreation Center further acts as an information hub for other recreation and leisure based programs in the community. The Recreation Center maintains a high public service standard and the Center staff consistently strive to provide excellent customer service. PROGRAM DESCRIPTION: The Recreation Center facility offers the community a full-size gymnasium, 5 racquetball courts, and 2 small class/meeting rooms. These areas allow the Center to provide a variety of indoor recreation opportunities including racquetball, Wally ball, basketball, volleyball, dodge ball, exercise programs, and craft classes. The Center also facilitates numerous special programs, events, and tournaments throughout the year. The Recreation Center staff, which consists of 3 full-time and 3 part-time employees, provides the knowledge to plan, organize, and direct recreation programming for both active and passive activities and special events. Staff members work cooperatively and coordinates schedules for community youth and adult athletic associations, such as, Farmington School District, Navajo Prep School, church schools, and San Juan College for the use of athletic fields, courts, and gyms. The Recreation Center and staff serve as the ticket sales headquarters for the Connie Mack World Series PARTICIPATION NUMBERS: Racquetball / Wally ball Courts Reservations: 6,779 High School classes: 1,829 Summer Recreation classes: 225 Gym Admissions Open gym: 4,779 Senior activities: 404 Jazzercise classes: 5,543 Zumba classes: 2,301 Summer Recreation classes: 805 League activities: 4,947 Special events: 2,017 Total Admissions 29,629 FY14 GOALS/OBJECTIVES: Update and renovate the Recreation Center gymnasium to better facilitate a variety of programs for the public. Install better signage on the street to market the Recreation Center. Establish the Recreation Center as a rental facility in order to expand services to the community and increase facility revenue. Establish and integrate the use of RecTrac pass cards in the Recreation Center’s check in and admission system. Expand the recreation staff. Increase visits and participation in programs at the Recreation Center. PERFORMANCE MEASURES: Install new mechanical basketball goals, install a gym divider, and acquire a portable stage. Purchase and install a building and information sign on the street side by the end of 2013. Have all pass holders using RecTrac cards by summer of 2013. Addition of one regular full time programmer position. Increase visit and participation numbers by 5% or more. ---PAGE BREAK--- PARKS, RECREATION, AND CULTURAL AFFAIRS: SYCAMORE PARK COMMUNITY CENTER DIVISION MISSION: The Sycamore Park Community Center is committed to providing recreational and educational programming to the entire family in a friendly and welcoming environment. PROGRAM DESCRIPTION: The Sycamore Park Community Center provides a safe and pleasant environment for members of the surrounding neighborhood to participate in recreational activities. facilitates quality educational and recreational classes, activities, and special events for the community. offers to the public a rental facility for meetings, birthday parties, receptions, showers, etc. works closely with other community agencies to provide needed classes and services to the patrons. offers a computer lab to the public to use for homework, research, Internet, and email. Annual Usage: 64,455 Programs and Services: Rentals/Reservations Paid Rentals: 195 Non-Paid Rentals 291 Partnered Programs 678 Total Rental/Reservations 1,164 Special Events Breakfast with Santa 363 Human Paint Brush 67 Back to School Bash 132 Cake Walk 81 Harvest Party 220 Boogie Man Ball 187 Thanksgiving Potluck 21 Family Bakeoff 7 teams Lucky Leprechaun 80 Mother-Son Dodge ball 15 Health Fair 127 Car Show 1,976 Sweet-Art Soiree 177 Daddy-Daughter Ball 166 Easter egg Hunt 662 Mother-Daughter Tea Party 65 Father-Son Campout 23 Total Special Event Participants: 4,369 FY14 GOALS/OBJECTIVES: Continue to reach out to the surrounding neighborhood through the delivery of various programs and activities. Enhance the marketing of programs to increase awareness and attendance. Determine trends and public demands to best facilitate the community’s recreation wants and needs. Provide training to newly hired staff to insure knowledge and efficiency in their positions. PERFORMANCE MEASURES: Facilitate existing programs and increase attendance by Conduct a survey to determine satisfaction of services and recreational wants and needs of the neighborhood patrons to have an approval rating of 90%. Provide staff professional development opportunities to ensure growth and development in all employees by sending at least two employees to two trainings each. ---PAGE BREAK--- PARKS, RECREATION, AND CULTURAL AFFAIRS: AQUATICS DIVISION VISION: In contribution to the PRCA mission statement, the City of Farmington pools are committed to: Providing an abundance of multifaceted programs that reflect innovative programming and planning. Providing safe and healthy opportunities for family-friendly aquatic recreation. Providing opportunities for aquatic fitness. LIONS POOL: PROGRAM DESRIPTION: Year-round, indoor facility located at 405 N. Wall. Provides a wide range of activities primarily for a senior clientele. PARTICIPATION NUMBERS: General Admission: Lap Swimming 4,031 Aquacise 6,110 Therapy 4,216 Lessons 1,143 Special Activities: Parties 217 Special Pool Use 33 Scuba 53 Special Olympics 264 Shower 504 TOTAL PARTICIPANTS: 16,571 BROOKSIDE POOL: PROGRAM DESCRIPTION: Outdoor facility located in Brookside Park. Provides recreational and fitness activities seven days a week during the summer months. PARTICIPATION NUMBERS: General Admission: Public Swim Adult 5,483 Student 8,050 Under 3 304 Summer Pass Use 1,219 Lap Swimming 234 Special Activities: Age Group (F-CAT) 361 City Picnic 10 Fire Cracker Special 176 Shower 9 TOTAL PARTICIPANTS: 15,846 FY 14 GOALS/OBJECTIVES: Successfully build and utilize an additional surge tank for Lions Pool. Successfully and consistently increase Lions and Brookside Aquacise program numbers. Successfully re-surface Lions Pool. Implement preschool and learn-to-swim swimming lessons at Brookside Pool. PERFORMANCE INDICATORS: Decrease the E.W.S. Utilities line item by Aquacise participation numbers will increase by ---PAGE BREAK--- PARKS, RECREATION, AND CULTURAL AFFAIRS: AQUATIC CENTER DIVISION VISION: In contribution to the PRCA mission statement, the City of Farmington pools are committed to: Providing an abundance of multifaceted programs that reflect innovative programming and planning. Providing safe and healthy opportunities for family-friendly aquatic recreation. Providing opportunities for aquatic fitness. PROGRAM DESCRIPTION: The Farmington Aquatic Center offers a variety of aquatic activities and services for all age groups in the Four Corners area. Provides swimming and diving instruction, exercise classes, and American Red Cross certification classes for lifeguard training and water safety instructors. Provides opportunities for high school students of Farmington, as well as, San Juan College students to take accredited swimming classes. Offers educational assistance to community groups on all facets of water safety. Serves as the training facility for competitive programs such as Age Group (F-CAT), Masters, Diving, and High School. PARTICIPATION NUMBERS: General Admission: Public 43,038 Laps 11,357 Annual Passes 1,737 Swim Lessons 9,870 Individual Passes 803 Competitive Programs: Age Group (F-CAT) 8,022 Masters 1,972 Swim Meets 1,525 High School 2,016 Special Activities: Spring Fling 200 Parties 2,830 College Classes 760 HS Lifestyles 296 Incentive School Programs 2,601 Clinics 727 Parent/Child Play Time 675 Scuba Diving 299 Military 104 Misc. Pool Use 721 Counter Visits 21,139 Exercise Programs: Aquacise 1,179 Training Programs: Lifeguard/Water Safety 202 Purchase Order 333 TOTAL PARTICIPANTS: 112,406 FY 14 GOALS/OBJECTIVES: Apply and receive a $5,000 grant from the USA Swimming Make a Splash Foundation for the Lessons to Live program. Increase program participation for the 1-4:30 p.m. session. PERFORMANCE INDICATORS: Participation numbers will increase by Be awarded the $5,000 grant. ---PAGE BREAK--- PARKS, RECREATION, AND CULTURAL AFFAIRS: RECREATION PROGRAMS PROGRAM DESCRIPTION: The Farmington Recreation Center is committed to developing and offering diverse quality recreational opportunities in a safe and pleasant environment that nurture and enrich the lives of citizens of all ages in the community. The Recreation Programs: Plan and facilitate special events throughout the year that encompass sports, children, adults, and family oriented activities. Provide quality staffing and leadership in all programs and activities offered through the Recreation Center. Supervise, schedule, and seasonally staff activities at the Farmington Sports Complex to include the softball/baseball complex, the tennis complex, and tennis pro shop. Provide knowledge, equipment, facilities, and personnel to additional recreation programing throughout the community as needed. PARTICIPATION NUMBERS: Athletics City Leagues: Men’s Slow Pitch (spring/fall) 9,885 Coed Slow Pitch 8,535 Adult Volleyball 5,925 Associations: provided by associations) FMTN Women’s Softball 8,400 SJC Coed Softball League 6,800 Church Coed League Softball 7,290 Youth Baseball 21,504 Youth Softball 18,676 Youth Soccer – FUSA 6,300 Youth Soccer – Venom 3,680 Classes/Programs Summer Recreation 5,441 Jazzercise 5,543 Zumba 2,301 Craft Workshops 24 Kids’ Day Off 19 Saturday Night Fun 124 Special Events/Tournaments Adult Coed Wally ball Tournament 25 Spring Fling 226 Funny Bunny Fest 134 Family Bingo & Pizza Night 63 UNO Tournament 12 Tween Twilight Egg Hunt 49 Adult Coed Kickball Tournament 104 10K, 5K Runs & 2 Mile Walk 355 Munchkin Masquerade Carnival 372 Christmas Craft Fair (Vendors) 55 Christmas Craft Fair (Shoppers) 381 Candy Cane Christmas 190 Holiday Escape for Kids 49 Total Participants: 112,462 FY 14 GOALS/OBJECTIVES: Continue to develop a diverse selection of recreational activities for all ages. Further develop and increase attendance of already established programs. Work at developing programs that meet during the weekday mornings and early afternoon. Raise the level of public awareness of programs through enhanced marketing. PERFORMANCE MEASURES: Offer two new programs. Increase participation in programs and services by at least Develop at least one new morning or afternoon class or program. Establish outdoor marketing and visibility with signs and/or banners at the Recreation Center. ---PAGE BREAK--- PARKS, RECREATION, AND CULTURAL AFFAIRS: ANIMAL SHELTER PROGRAM DESCRIPTION: The Farmington Animal Shelter, 133 Browning Parkway provides humane care for animals from Farmington and San Juan County. The building, built in 2013 has 161 dog kennels and 114 cat cages. The building also features separate areas for stray holding versus adoption area as well as isolation areas for cats and dogs. The division also has a 1,792 square foot spay/neuter facility where all dogs and cats over 2 pounds are sterilized before they go to their new home. Staff includes a director, a veterinarian, 5 full time managers, 5 regular full time staff and 11 seasonal or part-time staff. PROGRAMS AND SERVICE DELIVERY: Provided care for 7,332 animals from the Farmington/San Juan County area. Provided foster care to puppies and kittens too young to be adopted. Provided volunteer opportunities to enrich the lives of the shelter animals. Spayed/neutered 1,125 animals in FY14. FY15 GOALS/OBJECTIVES: Continue shelter goals of reducing pet overpopulation with our spay/neuter clinic that went online in March of 2007. The goal is to eventually reduce the numbers of unwanted animals coming into the shelter. This includes spaying and neutering of all of the animals adopted out through the shelter as well as providing low cost services to approximately 2,000 pets. Continue and grow the foster program to help increase the shelter’s live release rate. Continue our vaccination program. Every dog and cat that arrives at the Shelter will be vaccinated upon arrival by following a set of recommendations designed for shelter dogs and cats by AAHA and AAFP. Work closely with the Mayor’s appointed Animal Services Advisory Commission for their input on all phases of Farmington Regional Animal Shelter. Work on expanding the volunteer base to help with the many opportunities available at the Animal Shelter. Continue to transfer out animals to other reputable shelters and rescue organizations that are able to achieve placement in order to increase the shelter’s live release rate. PERFORMANCE MEASURES: Sterilization of all dogs and cats adopted from the Shelter will result in lower numbers of unwanted and unplanned animals in the Shelter. The division needs to be part of the solution to the problem and lead by example for the citizens. Continuing to utilize social media, Petfinder.com, Pet of the Week, KSJE radio, and other outlets that will enable us to find homes for our animals. Working with the Animal Advisory Commission will introduce and implement new ideas regarding shelter operations, ordinance changes, spay/neuter goals and educational opportunities. By vaccinating all incoming dogs and cats (with few exceptions) we will be participating in proactive shelter medicine which is becoming the standard for animal shelters nationwide. Eradication of infectious diseases in a shelter environment is not an attainable goal, but it is possible to minimize the spread of diverse infections within a high density, high risk population by vaccinating. ---PAGE BREAK--- PARKS, RECREATION, AND CULTURAL AFFAIRS: SENIOR CENTER PROGRAM DESCRIPTION: The Bonnie Dallas Senior Center provides Senior Citizens in the area, a place to eat a nutritious meal, socialize, learn, play, and feel valued. It is a “Home away from Home” where the staff truly cares and gives great customer service. “A friendly place where friends meet friends.” Campus Atmosphere: Main Dining Hall, Annex, Activity Center & Silver Fitness Center, & Ceramic Building 1,400 seniors registered to eat. 2,800 on database. 160 Active Volunteers. Program Participation: 2012 (Calendar year data) Congregate Meals 43,680 Under Age 800 Meals On Wheels 20,528 Classes and Workshops 25,383 Counseling and Outreach 2,100 Volunteers 3,406 Transportation 2,065 Special Events 1,811 GRAND TOTAL: 99,773 Programs and Service Delivery: Art Classes: Oil Painting, Calligraphy, Drawing Mixed Media Art, Decorative Painting Dance and Music: Music Club, Hillbilly Music Club, Saturday Night Live Music Dance, Line Dance Classes: Paper Craft, Make and Take Crafts, Ceramics, Bernina Sewing Class, Quilting Class, Woodcarving, Writing Class, Nutrition Classes, Hooks and Needles, Art Jewelry, Basic Stone Cutting Games: Bridge, Cribbage, Canasta, Dominoes, Bingo, Mexican Train, Mah Jongg Exercise Classes: Chair and Strength Training, Tai Chi, Zumba, Yoga Health Events: Health Fair, Flu Clinic, Cholesterol Screening, Diabetes Screening, Blood Pressure Screening Educational: Lawyer Referral Clinics Medicare Part D Clinic, AARP Defensive Driving Class, NARFE, Bible Study, Garden Club, Tax Aide Special Events: Bar D Wranglers & Dance, Tax Aide, Valentines Dinner and Dance, St. Patrick Dinner and Dance, Senior Olympics, Annual Flea Market, Halloween Dinner and Dance, Thanksgiving Dinner, Christmas Craft and Collectibles Fair, Christmas Dinner , New Years Eve Dance, Special Event Bingo Games Day Trips: County and State travels Benefits Counseling: Counseling Services on Medicare, Medicaid, Social Security, Insurance, Housing, Low Income Eligibility on Federal and State Programs FY14 GOALS/OBJECTIVES: Meet all State assessment requirements. Construct Kiln Building. Find a solution to our parking dilemma. Train and certify all staff in CPR/AED & Safety concerns. Continue to expand programs relating to fitness, lapidary, and leatherwork. Meet all requirements for accreditation. Implement RecTrac. Additional staff for Activity Center. Expand diabetic friendly menus. Annex HVAC upgrade. PERFORMANCE MEASURES: Increase the number of participants and continue to look for ways to add programs that interest the boomers. Continue to evaluate staff and their customer service skills. Give additional training where needed. Continue to get positive feedback from our seniors on our services, programs, and activities. Document suggestions and interest to increase satisfaction. ---PAGE BREAK--- PARKS, RECREATION, AND CULTURAL AFFAIRS: CIVIC CENTER Farmington Civic Center – Miriam M. Taylor Theater PROGRAM DESCRIPTION: The Farmington Civic Center serves a pivotal role in the cultural life of Farmington and San Juan County. Off-Broadway performances, cultural festivals, and state-wide conferences have shared the facility along with countless non-profit groups, graduation parties, weddings, and corporate Christmas parties. The Miriam M. Taylor Theater seats 1,200 for performing arts events. Each year, the theater hosts productions sponsored by the Civic Center Foundation for Performing Arts as well as concerts, comedy nights, and faith-centered events. The Exhibit Halls provide 7,371 square feet for banquets, art shows, and community events like the Gun and Knife shows. An additional 2,973 square feet of meeting space accommodates a wide range of needs including Sunday services and non-profit meetings. A full-service kitchen is featured along with available liquor services. Current AV equipment, DVD, teleconference, email, Wi-Fi, event planning, administrative and technical assistance are but a few of the amenities provided to our guests. The operations of Lions Wilderness Park is also under the responsibility of the Civic Center Supervisor. The support and marketing of this unique venue is managed through the Civic Center office. Facility support has been enhanced in addition to the technical support provided in the past. ANNUAL EXHIBIT HALL and THEATER ATTENDANCE and REVENUE Events Attendance Revenue Exhibit Hall 1,473 95,020 $138,139 Theater 93 38,152 $34,780 TOTALS 1,566 133,172 $172,919 FY14 GOALS & OBJECTIVES: Civic Center Facility Continue to exceed customers’ expectations of superb service. Continue clean out and reorganization of storage spaces for increased safety and staff efficiency. Improve venue signage and event schedule information through interactive media screens. Establish regular maintenance schedules for facility and equipment. Miriam M. Taylor Theater Continue to support the Civic Center Foundation for Performing Arts to bring outstanding performing arts events to our venue. Develop opportunities to bring additional performing arts and concert performances to the theater to fully utilize our space. Create training opportunities for crews for improved technical capacity. Establish multi-year theater equipment replacement plan. Staff Continue to provide supervisory training for facility shift supervisors. Facilitate an environment of cooperation and communication among all staff. Provide staff support for department special events and city projects. Amphitheatre Continue to integrate operations of Lions Wilderness Park Amphitheater into Civic Center operations at all levels; bookings, support, and custodial. Provide superb technical support for Sandstone Productions. Maintain adequate inventory of theater equipment. PERFORMANCE MEASURES: Increase use of theater and amphitheater. Achieve an overall rating of 90% or above indicating a good/excellent rating from participant based surveys on overall visitor services and customer services. Address dated technology and equipment with initial upgrades and plan for next three years. ---PAGE BREAK--- PARKS, RECREATION, AND CULTURAL AFFAIRS: MUSEUM ADMINISTRATION PROGRAM DESCRIPTION: Provides support and direction for the overall museum system including Farmington Museum and Visitor Center at Gateway Park, Harvest Grove Farm & Orchards, Riverside Nature Center (RNC), E3 Children’s Museum & Science Center, and The Gallery at the City Centre. Administration also coordinates visitor services, parks reservations, volunteer coordination, museum store operations at three sites, Convention and Visitors Bureau (CVB) partnership, and community involvement through the Farmington Museum Foundation and Friends of the Nature Center. Programs and Services Delivery: Visitor Services Volunteer Recruitment, Training, Placement Coordination with CVB Foundation and Friends Board Coordination Public Events and Programs Park Shelter Reservations Facility Rental Museum Store Operations (three stores) Research and Educational Services Off-site Exhibits and Programs FY14 GOALS/OBJECTIVES: Continue to improve customer service to visitors at all facilities. Design and construct an exhibit on the Bureau of Land Management’s (BLM) role in administering energy development on public lands utilizing previously allocated grant funding. Further facilitate fund-raising efforts with the Farmington Museum Foundation to raise the $2 million needed to construct the long-term energy exhibits planned. Update the museum system website for better public image, accessibility, and functionality. Conduct an oral history program to capture interviews of veterans for the vet’s park kiosk including: Korea, Vietnam, and later wars. Continue to build volunteer base for all facilities through active docent recruitment, training and monitoring program. Develop interpretive graphic panels for outdoor equipment park elements. Continue to develop public programs aspects for programs such as: Real Night at the Museum, Gateway to Imagination: A National Juried Art Competition, the Summer Terrace Series musical groups on the terrace, and Farmington Renaissance Faire. Add to and refine elements of the Trading Post exhibit including: adding a photo mural and installing additional Navajo Rugs on display. Coordinate Farmington Museum Foundation, Friends of the RNC, and advisory committee activities to the benefit of the overall museum goals. Bring in one major traveling exhibit during the year. One currently being sought, is “100 years of Art in New Mexico.” PERFORMANCE MEASURES: Achieve good/excellent rating from secret shopper participants. Produce exhibit on BLM. Coordinate with Farmington Museum Foundation in fundraising efforts in approaching energy companies for funding. Continue to improve website by upgrading individual facility pages. Conduct oral history project and create videos for inclusion in vet’s park kiosk. Recruit and train volunteers in all areas of Museum services. Create graphic panels for outdoor equipment park. Continue to provide quality programming related to major Museum events. Upgrade Trading Post exhibit with new elements. Continue to work with our Foundation/Friends groups to raise funds, improve facilities, and provide great educational programming. Host “100 Years of Art in New Mexico” or similar caliber traveling exhibit. ---PAGE BREAK--- PARKS, RECREATION, AND CULTURAL AFFAIRS: MUSEUM OPERATIONS PROGRAM DESCRIPTION: Offers programs and exhibits related to the cultural and natural history, art and science of the Four Corners area and the Southwest for visitors of all ages; hosts permanent and changing exhibits expanding the educational opportunities for the citizens of our area; provide lectures, tours, demonstrations, and workshops related to exhibits and collections; coordinates with schools and other learning centers to foster enriching educational experiences for adults and children alike; and collects, preserves, and interprets objects of significance to our area, caring for over 60,000 two and three dimensional objects. Programs and Service Delivery: Museum Exhibits School Programs Outreach Programs Adult Programs After-school Student and Family Programs Visitor Services Object Interpretation, Preservation and Care Research and Research Requests Special Events FY14 GOALS/OBJECTIVES: Develop and increase quality educational programs relating to current exhibits. Create adult programming in the form of hikes, lectures, workshops, and activities geared toward new audiences. Develop UPC content related to exhibits to enhance education. Upgrade collections storage of artifacts by adding additional compact storage unit(s) and shelving. Continue digitizing collections and integrating imagery into the collections database. Develop signature products to sell in the Museum Store utilizing images and objects from our collections. Develop plans to implement energy exhibit. Continue to develop relationships with outside organizations: Tractor Club, Chamber, Farmer’s Market, and incorporate activities into their events. PERFORMANCE MEASURES: Achieve a good/excellent rating from secret shopper surveys. Re-introduce guided hikes, brown bag lectures, and advanced craft workshops. Implement smart-phone UPC labels for viewing exhibit information on the web. Purchase additional storage cabinets and archive store objects within them per museum standards. Scan additional photos, archives, newspapers and connect the imagery into the website for greater accessibility. Identify iconic objects from our collections and use them to create signature products for sale in the Museum Store(s). Develop outline/storyline for energy exhibits. Work with outside groups to bring attendance to their events at the Museum. ---PAGE BREAK--- PARKS, RECREATION, AND CULTURAL AFFAIRS: HARVEST GROVE FARM and ORCHARDS PROGRAM DESCRIPTION: Harvest Grove Farm and Orchards offers programs and exhibits related to the agricultural history of Farmington and the San Juan Basin. The focus is on the time- period from the1880s to the 1950s by hosting permanent and changing exhibits expanding the educational opportunities for the citizens of our area. It provides demonstrations and workshops relating to agriculture in the region and maintains collections of relevant artifacts, documents, photographs, and other materials. The Museum researches and interprets the native and domesticated plants and animals during the time-period. Programs and Service Delivery: Museum Exhibits School Programs Adult Programs Outreach Programs Interpretation, Preservation, and Care of Objects, Heritage Plants and Animals Visitor Services Research and Research Requests Special Events FY14 GOALS AND OBJECTIVES: Construct exhibits interpreting the farming and orchards associated with Harvest Grove Barn. Partner with the Four Corners Antique Power Association to provide additional educational opportunities in conjunction with their annual show and Real Night at the Museum. Maintain orchard at Harvest Grove Farm and Orchards, continue planning Community Garden, implement conservation and use plan for Sammons House, and begin improvements for creating demonstration crops. Secure storage for exhibits/objects in the Barn so exhibit space can be utilized for interpretation. PERFORMANCE MEASURES: Create exhibit/demonstration plan for the Barn incorporating the adjacent orchard. Plan and execute an irrigation plan for small fields in front of the Barn. Plan two demonstration days in conjunction with the Four Corners Antique Power Association for living history days. Develop overall plan for all facilities/grounds of the Harvest Grove facility. Allocate funding for additional storage to be able to use exhibit space for interpretation. ---PAGE BREAK--- PARKS, RECREATION, AND CULTURAL AFFAIRS: HARVEST GROVE FARM and ORCHARDS ---PAGE BREAK--- PARKS, RECREATION, AND CULTURE AFFAIRS: E3 CHILDRENS MUSEUM AND SCIENCE CENTER PROGRAM DESCRIPTION: E3 (Explore, Experience, Enjoy) offers interactive programs, activities, and exhibits for children and families in an informal, hands-on learning environment; features interactive exhibits and programs related to science and math, encouraging fun, lifelong learning for all ages. Programs and Service Delivery: Participatory Exhibits School Programs Family Programs Outreach programs After school and summer programs FY14 GOALS/OBJECTIVES: Fundraise and bring in one major traveling exhibit similar to Baby Dinos or Robotics. Create additional science curriculum and related exhibits similar to Explora. Upgrade facility with track lighting for better exhibit presentation. Renovate store cash wrap for additional security and safety in money handling. Make SMRC (Science, Mathematics Resource Center) science trunks available to teachers as a resource. PERFORMANCE MEASURES: Identify and contract for a major traveling exhibit in 2013-14. Create exhibit and floor plan utilizing wall dividers and new lighting to change user experience. Install new track lighting. Construct plan for and build new cash wrap counter for the Museum store. Implement plan for making science trunks available to school. ---PAGE BREAK--- PARKS, RECREATION, AND CULTURE AFFAIRS: RIVERSIDE NATURE CENTER PROGRAM DESCRIPTION: Offers programs and exhibits related to the natural environment of our river systems and the surrounding San Juan Basin; serves as a focal point for environmental education within the River Corridor, and promotes good stewardship and appreciation of our natural environment. Programs and Services Delivery: Exhibits Adult programs Trail Use School Programs Other Programs Special events Interpret natural and manmade environment at the Nature Center and Farm/Orchards FY14 GOALS/OBJECTIVES: Create New Mexico Centennial Exhibit utilizing all the State’s official objects. Continue developing interpretation by creating a Piñon Pine area. Design and install additional interpretive signage for the facility. Continue to build and expand volunteer base for Nature Center programs and activities. Provide direction and assistance to Friends of the Nature Center organization that supports the exhibits and programs of the Nature Center. Continue rotating photography show and traveling exhibits. PERFORMANCE MEASURES: Research, design, and execute New Mexico Centennial exhibit related to natural history objects. Plan and implement a new section of the garden to include a Piñon Pine area. Create additional embedded interpretive signage for the trails. Recruit and train new volunteers to be trial guides for schools. Partner with the Friends of the Nature Center to implement improvements to the facility/grounds. Recruit, organize, and showcase at least three photography shows during the year. ---PAGE BREAK--- PARKS, RECRATION AND CULTURAL AFFAIRS PINON HILLS GOLF COURSE PROGRAM DESCRIPTION: Provide quality facilities for the community to play golf. Provide a comprehensive program in teaching golfers of all levels, working with men’s and women’s associations, and offering golf tournaments and play days. Operation of an 18-hole golf course (Piñon Hills) designed to meet the needs of Farmington and the Four Corners area, as well as golfers from the USA and countries around the globe. Programs and Service Delivery: Number of rounds played – 37,937 Maintain 90 acres of turf area Maintain 100+ acres of natural area contained within boundaries Maintain landscape in the clubhouse area FY14 GOALS/OBJECTIVES: Host more Family Golf Nights. Open the new practice area to the east of the current driving range tee box. Use technology to keep golfers and customer updated on tournaments, group lessons, specials, etc., to maximize revenue potential. Continue high standards of maintenance while staying within budget constraints. Continue new partnership with First Tee Program of San Juan County to increase participation of junior golfers. Maintain maintenance and service standards to retain #4 Municipal Golf Course in the USA ranking for 2013. Continue to train staff to improve pace of play on a daily basis. Through email marketing, help organize and promote tournaments to increase participation. PERFORMANCE MEASURES: Gather results and feedback from our customers in the following areas: Total Revenue Number of new e-mail addresses added to our database Number of repeat customers Number of rounds Retaining Tournaments Customer Survey results from new online survey/website Compare results to previous data Compare how new internet tools have impacted results ---PAGE BREAK--- PARKS, RECRATION AND CULTURAL AFFAIRS CIVITAN HILLS GOLF COURSE PROGRAM DESCRIPTION: Provide quality facilities for the community to play golf. Provide a comprehensive program in teaching golfers of all levels, working with the men’s and women’s associations, and offering golf tournaments and play days. Operation of a 9-hole par-3 golf course designed to serve the needs of Farmington and the surrounding Four Corners areas. Programs and Service Delivery: Number of rounds played - 19,122 Maintain 20+ acres of turf area Maintain 12 horseshoe pits Participate with Senior Olympics FY 13 GOALS/OBJECTIVIES: Maintain service in a manner that promotes repeat customers and family participation. Continue high standards of maintenance while staying within budget constraints. Continue partnership with First Tee Program of San Juan County to increase participation of junior golfers. Continue to train staff to improve pace of play on a daily basis. Through e-mail marketing, help organize and promote tournaments to increase participation. PERFORMANCE MEASURES: Gather results and feedback from our customers in the following areas: Total revenue Number of new email addresses added to our database Number of repeat customers Number of rounds Number of rounds generated by Mid-day and twilight specials Retaining tournaments Developing new tournament opportunities Compare how using internet tools have impacted results ---PAGE BREAK--- PARKS, RECRATION AND CULTURAL AFFAIRS FARMINGTON INDIAN CENTER PROGRAM DESCRIPTION: The Farmington Indian Center (FIC) is a direct- reporting division to the Cultural Affairs Superintendent. Four full-time employees and two part-time employees staff the FIC. The FIC provides Native American Indian food in its restaurant, provides shower and restroom facilities, community education, and cultural programs. It also serves as a focal point for American Indians in the Farmington Area to rest, relax, and socialize. FY14 GOALS/OBJECTIVES: Provide adequate services to the American Indians in the Farmington area through enhanced community programs and use of existing facilities. PERFORMANCE MEASURES: Receive positive feedback from American Indians living in the Farmington area. ---PAGE BREAK--- PARKS, RECRATION AND CULTURAL AFFAIRS CROUCH MESA COMMUNITY CENTER DIVISION VISION: In contribution to the PRCA mission statement, the Crouch Mesa Community Center is committed to providing recreational and after school programming to the neighborhood in a friendly and welcoming environment. PROGRAM DESCRIPTION: The Crouch Mesa Community Center provides a safe and pleasant environment for members of the surrounding neighborhood to participate in recreational activities. provides afterschool programming Monday through Friday during the school year. offers a computer lab to the public to use for homework, research, Internet, and email. offers ping pong, foosball, and pool tables for family recreational use. FY13 USAGE: The Crouch Mesa Community Center Pilot Program began October 22, 2012. Our average daily usage is 27 participants.