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External/Internal Marketing Communication Matrix 2-28-2014 Times per year Distribution Newsletter Presentation Brochure PatronMail Mailing Publication Newspaper Website EXTERNAL/UPWARD MARKETING - GENERAL PUBLIC, MEDIA SJC Kids Magazine - 1 ad per publication 6 13,000 x 6 x Arts Perspective - 1 ad per publication 4 100,000 x 4 x x Utility Bills - Farmington Clean & Beautiful 2 42,000 x 2 x GATEWAYS Program Guide 3 3,1387 x 3 plus online post x x x x x BDSC Newsletter 6 700 x 6 plus online post x x Daily-Times, Explore Ad, 1st Thurs ea. month 12 42,000 x 12 x x Parks & Trails Guide 2009, 2012, 2013 4,000 x 3 x x x Museum System Education Guide 2009, 2012 1,400 x 2 x x Target Market Ads - As needed 5 42,000 x 5 x x Facility Digital Signage 25 slides in 13 Facilities 4 Facility traffic x Radio Spot Campaigns - As needed 5 100,000 x 5 x Fundraising Events/Campaigns 5 50 ea. event x x x Patron Mail Message 12 9,000 x 10 x x Patron Mail Targeted Messages 10 500 x 12 x x x Yearly Special Events List 1 Online post x x Special Engagements for Mascot 5 300 x 4 x Connie Mack World Series for Mascot 2 5,000 x 2 x Facebook/You Tube 365 5700 x 365 x Media Releases 48 45 - 80 Media Outlets x x Trade Show Presence 4 100 x 4 x INTERNAL/DOWNWARD MARKETING - STAFF, ELECTED OFFICIALS City Visions 6 350 x 6 x x All City of Farmington Email Notices (ALLCOF) 48 350 x 48 x x Groundbreakings/Ribbon Cuttings Special Invites 4 200 x x ---PAGE BREAK--- Demographic Target Venue 4 Corners Families with Kids SJC Kids Magazine Readers 4 Corners Art Interests Arts Perspective Readers 3 Cities Electric Bill Recipients Electric Bill Recipients Farmington All Residences, 3 cities Program Guide for all PRCA happenings County Seniors Online, hard copies at Facility Four Corners All ages Local Newspaper Regional Ourdoor interest Hard Copies at Expos, Local Hospital, Chamber, Convention Visitors Bureau Local Educators Local Educators Hard copies mailed to Educators and available online Regional Event Specific Various Local Publications Farmington All ages Cross Marketing Regional Event Specific Radio stations Regional Animals, Arts, Theater Fundraising mostly for Sandstone, FRAS National All ages PatronMail route to Website & Social Media Four Corners Event Specific PatronMail route to Website & Social Media Four Corners All ages CVB, Chamber, Farmington online website calendars Four Corners Families SJC Kidfest, Kids Carnival, Get Pinked, Spring Fling CMWS Stadium CMWS Attendees CMWS Four Corners All ages Social Media Four Corners Specific to Event Four Corners area TV, Publications, Radio, & Corporations Four Corners Specific to Expo SJC Kidfest, Annexation Expos, Community Development Expos Internal City Specific to Event City of Farminton Employees, political figure heads Internal City Specific to Event City of Farminton Employees, political figure heads All area Government Government Officials, Employees