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Annual Evaluation Matrix for Market Analysis Strategy Activity Location Time Date Logged Projected Costs Objectives Achieved Status Review Date Completion Date Actual Costs NOTES 2/21/2014 ONGOING OBJECTIVES Identify present methods for communication and marketing of the programs and facilities offered by COFPRCA Department. All Tactics Admin Office 8:00 AM 2/21/2014 $25,000 10 of 10 Ongoing 3/1/2015 3/1/2015 TBD Look to budget FY2015 Identify new methods for communication and marketing of the programs offered by City of Farminton’s Parks, Recreation, & Cultural Affairs Department. All Tactics Admin Office 8:00 AM 2/21/2014 $3,000 3 of 9 Under Review 3/1/2016 3/1/2016 $38,490 Develop a plan to continuously evaluate the effectiveness of the communication and marketing efforts of COFPRCA Department All Tactics Admin Office 8:00 AM 2/21/2014 None 1 of 4 Under Review 3/1/2015 3/1/2015 None Develop a plan to continuously evaluate and respond to the public satisfaction as it pertains to quality of programming, public service, and facilities. Analytic database will be created in order to track and analyze data. All Tactics Admin Office 8:00 AM 2/21/2014 None 2 of 2 Under Review 3/1/2016 3/1/2016 None Tactics currently in play, database delivery needed LONG TERM OBJECTIVES To better balance and increase usage of the overall PRCA system and programs offered in the City of Farmington. All Tactics Admin Office 8:00 AM 2/21/2014 $30,000 1 of 3 Under Review 3/1/2015 3/1/2020 TBD 1st Gateways to be published April, 2014 Partner and market to build and create a PRCA Foundation to fundraise. All Tactics Admin Office 8:00 AM 2/21/2014 None 0 of 1 Under Review 3/1/2015 3/1/2020 TBD Develop a social networking campaign to expand communications to new audiences. All Tactics Admin Office 8:00 AM 2/21/2014 $1,000 0 of 4 Under Review 3/1/2015 3/1/2020 TBD Facebook ads