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El Cerrito Strategic Planning City Council Workshop September 22, 2012 September 22, 2012 ---PAGE BREAK--- Today’s Focus • Develop common understanding of strategic l i i l planning process, terminology, outcomes • Solicit City Council input on El Cerrito’s Vision • Define organizational values for the City to drive how work is accomplished p ---PAGE BREAK--- Steps to this Point • City Council interviews City Council interviews • Focus groups E l Employees Community stakeholders • Community Outreach • Online Survey • Senior Staff workshop ---PAGE BREAK--- Strategic Planning • Is a collaborative process between staff policy Is a collaborative process between staff, policy makers, other stakeholders • Establishes clear vision mission and values for Establishes clear vision, mission and values for the organization • Provides a framework for linking budget CIP and Provides a framework for linking budget, CIP and other City plans and processes together • Contains multi year broad goals and strategies • Contains multi‐year, broad goals and strategies • Provides context for business plans ---PAGE BREAK--- Two Important Parts to the Strategic Plan • What: The “content” of our strategic plan What: The content of our strategic plan Our mission and vision Our goals and direction for the future Our goals and direction for the future • H H ’ll k t th t hi th • How: How we’ll work together to achieve the goals in the strategic plan Our organizational values Strategies and implementation workplans ---PAGE BREAK--- Strategic Plan Components Vision Mi i Mission Values Goals Strategies ---PAGE BREAK--- Strategic Plan Components Strategic Plan Service Priorities g General Plan Update General Plan Update Climate Action Plan Climate Action Plan E i D l t Economic Development C i l I Capital Improvements ---PAGE BREAK--- Developing the Strategic Plan •Stakeholder Input Create Create •Resource Analysis Ti li •Five Year Strategic Plan •Milestones •Environmental Scan •Staff Input •City Council Input •Vision Create Create •Timelines •Lead Work Units •Multi‐year plans Prioritize Prioritize •Regular Reports •Quarterly Updates •Business Input Plan Plan •Mission •Values •Goals •Strategies Examine Examine •Council Input •Executive Team Input •Resource All i •Business Plan Adopt and Adopt and Plan Plan Allocations and Monitor and Monitor ---PAGE BREAK--- Questions? • About the process? About the process? • About the goals for the day? ---PAGE BREAK--- Community and Stakeholder Input • Methods of outreach Methods of outreach • Overview of themes • Discussion: What stands out? ---PAGE BREAK--- Distinction Between Mission and Vision Mission Statement Vision Statement Statement of what the organization does Statement of the future Who you are Where you are going ---PAGE BREAK--- Mission Statement • Provides the purpose and direction for the Provides the purpose and direction for the organization – it communicates why we exist. • Gives a rationale for programs that are carried • Gives a rationale for programs that are carried out by the organization G id h i i i i f i i • Guides the prioritization of opportunities • Fundamentally defines what the organization stands for and the reason for its existence ---PAGE BREAK--- El Cerrito Adopted Mission Statement • The City of El Cerrito serves leads and The City of El Cerrito serves, leads and supports our diverse community by providing exemplary and innovative services public exemplary and innovative services, public places and infrastructure, ensuring public safety and creating an economically and safety and creating an economically and environmentally sustainable future. ---PAGE BREAK--- Vision Statement • Describes the future to be brought about by Describes the future to be brought about by the City of El Cerrito • Describes where you are going • Describes where you are going ---PAGE BREAK--- Sample Vision Statements • Rohnert Park is a thriving, family friendly community g, y y y that is a safe, enjoyable place to live, work and play. • The City of Albany is environmentally and fiscally • The City of Albany is environmentally and fiscally sound, champions a healthy local economy, fosters safe, diverse and engaged neighborhoods, and treasures its unique waterfront. • Modesto: a safe, attractive and vibrant city where Modesto: a safe, attractive and vibrant city where people choose to raise a family, grow business and enjoy life. ---PAGE BREAK--- El Cerrito Vision Discussion • What differentiates El Cerrito Physical location Accessibility (to/from) y ( ) Friendly, small town Progressive g Educated Environmental stewards Environmental stewards Diverse Community‐involved; engaged Community‐involved; engaged ---PAGE BREAK--- Words/Themes for a future El Cerrito • Community i • Updated public facilities ib “ lk bl ” • Diverse • Safe • Vibrant, “walkable” neighborhoods • St h l d ti • Environmental leader • Thriving entertainment, d d h • Strong schools; education • Sense of identify and place d h k dining and shopping options • F il f i dl • Forward‐thinking; progressive • Alt ti d f • Family‐friendly • Places and ways to gather; come together • Alternative modes of transportation come together ---PAGE BREAK--- El Cerrito Vision – 4 ideas Idea 1: • The City of El Cerrito is a thriving community with vibrant neighborhoods, engaged residents, a respect for the environment and a focus on a respect for the environment and a focus on a sustainable future. Idea 2: • The City of El Cerrito is a vibrant and sustainable The City of El Cerrito is a vibrant and sustainable community where people are connected to each other, local businesses and the environment. ---PAGE BREAK--- El Cerrito Vision – 4 ideas Idea 3: • The City of El Cerrito is a safe, friendly, unique and thriving community. g y Idea 4: Idea 4: • El Cerrito is recognized for its environmental l d hi i t i hb h d d leadership, picturesque neighborhoods, and exemplary public services. ---PAGE BREAK--- El Cerrito Vision – Discussion • What do you like about the samples? • What would you want to include in a vision statement? • What would you change? ---PAGE BREAK--- El Cerrito Vision Statement [To be inserted] [To be inserted] ---PAGE BREAK--- Values • Provide the basis for how an organization and Provide the basis for how an organization and its members will work to achieve the mission and vision and vision • Drive the goals created and the process of implementation implementation • Describe what you stand for ---PAGE BREAK--- Proposed Organizational Values • Ethical Ethical • Fiscal Responsibility i d C i i • Innovation and Creativity • Leadership • Professional Excellence • Responsiveness Responsiveness • Transparency and Open Communication ---PAGE BREAK--- El Cerrito Values • Do these values reflect what you believe is Do these values reflect what you believe is important for El Cerrito as an organization? • Is anything missing? • Is anything missing? ---PAGE BREAK--- Next Steps • Solicit input on goals and strategies that will p g g achieve the City’s vision (on‐going) • Engage staff and Council to refine goals and strategies • Prepare a draft strategic plan • Present the draft strategic plan to the community and Council for feedback in early 2013 l d h l d • Align City programs and services to the goals and strategies contained in the Strategic Plan ---PAGE BREAK--- Thank you!!