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social media and email marketing Tuesday April 9, 2013 8:30 am—10:30 am In this two-hour workshop, participants will learn how to find and keep customers using Social Media, Productivity Tools, and Email Marketing. Learn best practices from an industry expert on how to increase sales and customer loyalty. The seminar will cover Social Media sites like Facebook, YouTube, Twitter and Pinterest, along with productivity tools including Evernote. Presented by David Mitroff, Ph.D and co-hosted by the Contra Costa Small Business Development Center (SBDC). marketing mojo for solopreneurs & small business owners Wednesday April 24, 2013 8:30 am—10:30 am Are you a solo practitioner or small business owner? Need more time, money and success in your life? In this workshop, you’ll build your marketing plan in three easy steps. From building an understanding of your target audience to getting the basics of your marketing mix figured out, you’ll leave with a plan to build your marketing machine. Build a step-by-step plan to grow your business and get your marketing in place for an awesome 2013! making connections count Thursday May 9, 2013 8:00 am—11:00 am Face-to-face networking is an essential skill to master, and is a complement to using social media. This interactive workshop will cover the “true” definition of networking, networking opportunities, principles and etiquette of networking, common points of interest, the elevator speech, social media and reciprocity. the triple bottom line: people, planet, profit Thursday May 23, 2013 7:00 pm—9:00 pm Hear from a panel of sustainability experts in this fascinating workshop. The panel will include Chinook Books, a national leader in the publication and distribution of green coupon books. Learn from them how to bring the values of People, Planet & Profit to your business and customers, to benefit your bottom line, longevity and the entire community. They will also share how local merchant partners are thriving and inspiring by bringing their values to life and creating a more sustainable local economy. We will also hear from the Contra Costa County Green Business Program. Learn what it takes to be a Certified Green Business, and how to engage the County program to support your efforts to transition to being a Green Business. THE CITY OF EL CERRITO PRESENTS FOUR WORKSHOPS designed especially for the small business or entrepreneur looking to improve their bottom line and presence in the marketplace! Small Business Workshops will be held at El Cerrito City Hall 10890 San Pablo Ave. Cost: $20 Cash or check (City of El Cerrito) only For additional workshop information, visit DiscoverElCerrito.com Come to one or all four! RSVP at (510) 215-4362 OPEN BUSINESS for 2013 SMALL BUSINESS WORKSHOPS