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Attachment 5. Draft Goals (Agenda Item 1 Draft Goals for the City of El Cerrito For Council Consideration and Input at the January 26, 2013 Study Session Goal A: Deliver exemplary government services. Strategies • Increase productivity and efficiency by utilizing data driven analysis to ensure appropriate resource allocation. • Promote employee development and professional growth. • Recruit and retain a talented and effective workforce. • Ensure city programs and services are inclusive of people of diverse backgrounds. • Develop and strengthen relationships with community members and partners. • Maintain emphasis on providing excellent customer service. • Don’t let good be a barrier to great! Goal B: Plan for and ensure long‐term financial sustainability. Strategies • Maintain financial discipline by establishing decision‐making guidelines to evaluate whether or when to pursue a new project or program. • Ensure policies, procedures and systems represent best practices in financial management. • Attract and maximize opportunities for new/expanding businesses. • Explore opportunities for public/private partnerships. • Continue to pursue opportunities for new funding, including outside grants. • Develop a plan to address ongoing and deferred maintenance of facilities and infrastructure. • Develop a plan to ensure that revenue meets the cost of providing the services including adequate reserves for unanticipated revenue shortfalls. Goal C: Create a sense of place and community. Strategies • Re‐imagine underdeveloped and under‐utilized properties through advanced planning efforts that encourage investment and/or new development. • Develop an Economic Development action plan. • Encourage use of alternative modes of transportations to connect people and places. • Continue the facilities assessment to prioritize and strategize investment library, public safety facility, community center). • Identify and promote entertainment, recreational, and leisure activities for people of all ages and demographics. • Celebrate the City’s diversity by welcoming residents of all ages and cultures and encouraging their civic involvement. • Adopt a Revised General Plan that meets the needs of the community now and in the future. ---PAGE BREAK--- 2 Goal D: Ensure the Public’s Safety Strategies • Provide transparent information on crime, and address perceptions of safety through outreach and education. • Utilize environmental design techniques to deter/prevent crimes and enhance safety. • Maintain disaster preparedness programs and ensure emergency response plans are current. • Continue multi‐division/department teamwork to ensure and enhance the community’s safety through a thorough, efficient and comprehensive plan review, permitting and inspection process. Goal E: Foster Sustainability Citywide Strategies • Be a leader in setting policies and providing innovative programs that promote environmental sustainability • Promote transportation alternatives and land uses that reduce overall vehicle miles traveled • Implement the City’s Climate Action Plan.