Full Text
ȱ ȱ ȱ ȱ ȱ March2013 ȱ ȱ ȱ CityofElCerrito FinalDraftStrategicPlan2013to2017 ---PAGE BREAK--- ---PAGE BREAK--- ȱ 1730MADISONROAD•CINCINNATI,OH45206•5138615400•FAX5138613480 MANAGEMENTPARTNERS.COM 2107NORTHFIRSTSTREET,SUITE470•SANJOSE,CALIFORNIA95131•4084375400•FAX4084536191 3152REDHILLAVENUE,SUITE210•COSTAMESA,CALIFORNIA92626•949Ͳ2221082•FAX4084536191 ȱ ȱ ȱ ȱ ȱ Marchȱ12,ȱ2013ȱ ȱ Mr.ȱScottȱHaninȱ CityȱManagerȱ CityȱofȱElȱCerritoȱ 10890ȱSanȱPabloȱAveȱ ElȱCerrito,ȱCAȱ94530ȱ DearȱMr.ȱHanin:ȱ ManagementȱPartnersȱisȱpleasedȱtoȱdeliverȱthisȱfinalȱdraftȱstrategicȱplanȱforȱtheȱCityȱofȱElȱ Cerrito.ȱThisȱplanȱisȱtheȱresultȱofȱbroadȬbasedȱinputȱfromȱtheȱcommunityȱandȱCityȱorganizationȱ andȱtwoȱfacilitatedȱstrategicȱplanningȱsessionsȱconductedȱwithȱtheȱCityȱCouncil.ȱȱTheȱstrategicȱ planȱarticulatesȱtheȱCity‘sȱvision,ȱmission,ȱandȱvalues,ȱasȱwellȱasȱimportantȱgoalsȱandȱstrategiesȱ toȱbeȱpursuedȱoverȱtheȱnextȱthreeȱtoȱfiveȱyears.ȱȱ WeȱlookȱforwardȱtoȱcontinuingȱtoȱassistȱtheȱCityȱofȱElȱCerritoȱwithȱtheȱdevelopmentȱofȱanȱ implementationȱactionȱplanȱandȱgoalȱalignmentȱprocessȱonceȱtheȱCityȱCouncilȱhasȱadoptedȱtheȱ strategicȱplan.ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ Sincerely,ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱȱȱȱȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ NancyȱHetrickȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ ȱ SeniorȱManagerȱ ȱ ȱ ---PAGE BREAK--- ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ TableȱofȱContentsȱ ȱ ManagementȱPartnersȱ ȱ ȱ iȱ TableofContents GoalȱA:ȱȱDeliverȱexemplaryȱgovernmentȱservicesȱ.....................................................................ȱ11 GoalȱB:ȱȱAchieveȱlongȬtermȱfinancialȱsustainabilityȱ.................................................................ȱ12 GoalȱC:ȱȱDeepenȱaȱsenseȱofȱplaceȱandȱcommunityȱidentityȱ.......................................................ȱ12 GoalȱD:ȱȱDevelopȱandȱrehabilitateȱpublicȱfacilitiesȱasȱcommunityȱfocalȱpoints.........................ȱ13 GoalȱF:ȱȱFosterȱenvironmentalȱsustainabilityȱcitywideȱ.............................................................ȱ13 AttachmentȱCȱ–ȱGraphicȱRepresentationȱtheȱStrategicȱPlanȱ...........................................................ȱ18 ȱ ȱ ---PAGE BREAK--- ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ Backgroundȱ ȱ ManagementȱPartnersȱ ȱ ȱ 1ȱ Background InȱJuneȱ2012ȱtheȱCityȱCouncilȱandȱCityȱManagerȱinitiatedȱaȱstrategicȱ planningȱprocessȱtoȱcreateȱaȱmultiȬyearȱplanȱforȱtheȱfuture.ȱDuringȱtheȱ priorȱyearȱtheȱCityȱCouncilȱhadȱadoptedȱaȱmissionȱstatementȱforȱtheȱCityȱ andȱtheȱstrategicȱplanningȱprocessȱwasȱintendedȱtoȱbuildȱfromȱthere.ȱTheȱ CityȱofȱElȱCerritoȱhasȱaȱstrongȱtraditionȱofȱleadership,ȱsoundȱplanning,ȱ prudentȱfinancialȱpracticesȱandȱaȱtrackȱrecordȱofȱaccomplishment.ȱȱ Buildingȱonȱthisȱtradition,ȱCityȱleadersȱlaunchedȱaȱprocessȱtoȱdevelopȱaȱ planȱthatȱwillȱguideȱdecisionsȱoverȱtheȱnextȱseveralȱyears.ȱ Thisȱstrategicȱplanȱprovidesȱaȱframeworkȱforȱlinkingȱidentifiedȱprioritiesȱ toȱtheȱbudgetȱprocess,ȱcapitalȱimprovementȱprogram,ȱimportantȱpolicyȱ considerations,ȱeconomicȱdevelopmentȱinitiatives,ȱandȱtheȱorganization’sȱ desireȱforȱcontinuousȱimprovement.ȱȱCouncilȱmembersȱprovidedȱpolicyȱ directionȱaboutȱprioritiesȱandȱtheȱCity’sȱexecutiveȱteamȱprovidedȱ professionalȱinputȱaboutȱtheȱcontentsȱofȱtheȱplan.ȱManagementȱPartnersȱ designedȱandȱfacilitatedȱtheȱprocessȱandȱpreparedȱtheȱStrategicȱPlan.ȱȱ StrategicPlanningProcessOverview limitations,ȱopportunitiesȱandȱthreatsȱ(SLOT).ȱTheseȱwereȱidentifiedȱ throughȱaȱseriesȱofȱinterviews,ȱfocusȱgroupsȱwithȱstaffȱandȱcommunityȱ representatives,ȱandȱthroughȱaȱvarietyȱofȱcommunityȱoutreachȱefforts,ȱ includingȱanȱOpenȱHouseȱatȱCityȱHall,ȱanȱonlineȱsurvey,ȱandȱcommunityȱ events.ȱȱManagementȱPartnersȱinterviewedȱtheȱMayor,ȱmembersȱofȱtheȱ CityȱCouncilȱandȱtheȱCityȱManagerȱtoȱconfirmȱtheȱstrategicȱplanningȱ processȱandȱhearȱinitialȱideas.ȱȱ Approximatelyȱ50ȱstaffȱrepresentativesȱwereȱrandomlyȱselectedȱtoȱ confidentiallyȱinformȱtheȱprocess.ȱStaffȱmembersȱwereȱaskedȱtoȱidentifyȱ brainstormȱwordsȱandȱphrasesȱthatȱdefineȱaȱvisionȱofȱtheȱCityȱofȱElȱ Cerritoȱandȱtheirȱvisionȱforȱtheȱfutureȱofȱtheȱcommunity.ȱTheȱstaffȱfocusȱ groupsȱwereȱcomprisedȱofȱrepresentativesȱfromȱallȱlevelsȱofȱtheȱ organization,ȱfromȱlineȱstaffȱtoȱmanagement,ȱandȱallȱCityȱdepartments.ȱȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ Backgroundȱ ȱ ManagementȱPartnersȱ ȱ ȱ 2ȱ Sixȱfocusȱgroupsȱofȱcommunityȱstakeholdersȱwereȱheldȱtoȱsolicitȱinputȱ andȱideasȱaboutȱwhatȱmakesȱtheȱCityȱofȱElȱCerritoȱspecial.ȱAsȱwithȱtheȱ staffȱgroups,ȱparticipantsȱwereȱaskedȱforȱtheirȱperspectivesȱonȱtheȱ Inȱaddition,ȱtoȱfurtherȱengageȱtheȱcommunityȱandȱhearȱperspectivesȱ aboutȱwhatȱmakesȱElȱCerritoȱunique,ȱtheȱCityȱheldȱaȱpublicȱopenȱhouse.ȱȱ Cityȱstaffȱattendedȱcommunityȱeventsȱandȱadministeredȱaȱonlineȱpublicȱ forum.ȱTheseȱeffortsȱinformedȱtheȱcreationȱofȱaȱvisionȱforȱtheȱCity’sȱfutureȱ andȱhelpedȱtoȱprioritizeȱgoalsȱandȱstrategies.ȱȱ Finally,ȱanȱonlineȱsurveyȱwasȱadministeredȱtoȱsolicitȱinputȱfromȱmembersȱ ofȱtheȱpublic.ȱȱUsingȱwordsȱandȱphrasesȱidentifiedȱthroughȱtheȱonlineȱ surveyȱManagementȱPartnersȱcreatedȱ“wordȱclouds”ȱthatȱvisuallyȱpresentȱ perceptionsȱofȱtheȱCityȱtodayȱandȱaȱdesiredȱfutureȱfiveȱyearsȱfromȱtoday.ȱ ThoseȱwordȱcloudsȱareȱincludedȱasȱAttachmentȱA.ȱ ManagementȱPartnersȱprovidedȱguidanceȱtoȱstaffȱwhoȱpreparedȱanȱ environmentalȱscanȱofȱcurrentȱandȱfutureȱfactorsȱinfluencingȱtheȱCity.ȱTheȱ combinationȱofȱbroadȬbasedȱqualitativeȱinputȱandȱquantitativeȱtrendȱdataȱ laidȱtheȱfoundationȱforȱaȱhighlyȱinteractiveȱstudyȱsessionȱwithȱtheȱCityȱ Council.ȱAȱgraphicȱrecorderȱcapturedȱtheȱresultsȱofȱtheȱCouncilȱworkshopȱ conductedȱonȱJanuaryȱinȱaȱvisual,ȱ“storyboard”ȱformat.ȱ Aȱgraphicȱrepresentationȱofȱtheȱstrategicȱplanningȱprocessȱisȱpresentedȱonȱ theȱfollowingȱpage.ȱȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ Backgroundȱ ȱ ManagementȱPartnersȱ ȱ ȱ 3ȱ ȱ TheȱCityȱofȱElȱCerritoȱStrategicȱPlanȱsetsȱaȱclearȱvisionȱforȱtheȱ organizationȱandȱestablishesȱgoalsȱandȱstrategiesȱtoȱmoveȱinȱthatȱdesiredȱ futureȱdirection.ȱInȱaddition,ȱtheȱplanȱarticulatesȱtheȱorganization’sȱvaluesȱ andȱtheȱbehaviorsȱthatȱsupportȱthem.ȱȱ Figureȱ1ȱshowsȱtheȱcoreȱelementsȱofȱtheȱstrategicȱplan.ȱȱȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ Backgroundȱ ȱ ManagementȱPartnersȱ ȱ ȱ 4ȱ Figureȱ1. ElȱCerritoȱStrategicȱPlanȱComponentsȱ ȱ ȱ AȱglossaryȱofȱtermsȱisȱprovidedȱinȱAttachmentȱB.ȱ Theseȱelementsȱareȱgraphicallyȱpresentedȱinȱtheȱstrategicȱplan.ȱAȱ summaryȱpresentationȱofȱtheȱstrategicȱplanȱelementsȱisȱincludedȱasȱ AttachmentȱC.ȱȱȱ Vision Mission Values Strategies ImplementationActionPlan ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ CityȱofȱElȱCerritoȱStrategicȱPlanȱ ȱ ManagementȱPartnersȱ ȱ ȱ 5ȱ CityofElCerritoStrategicPlan TheȱCityȱofȱElȱCerritoȱisȱcommittedȱtoȱachievingȱaȱsharedȱvisionȱforȱtheȱ organizationȱandȱitsȱcommunity.ȱTheȱvision,ȱmissionȱandȱvaluesȱbelowȱ areȱtheȱresultȱofȱaȱthoughtfulȱandȱinclusiveȱprocessȱdesignedȱtoȱsetȱtheȱ Cityȱonȱaȱcourseȱthatȱmeetsȱtheȱchallengesȱofȱtodayȱandȱtomorrow.ȱAȱ glossaryȱofȱtermsȱisȱprovidedȱinȱAttachmentȱB.ȱ OURVISION TheȱbeautifulȱCityȱofȱElȱCerritoȱisȱaȱsafe,ȱconnected,ȱandȱenvironmentallyȱ focusedȱBayȱAreaȱdestinationȱwithȱvibrantȱneighborhoods,ȱbusinessesȱ andȱpublicȱplaces,ȱandȱdiverseȱcultural,ȱeducationalȱandȱrecreationalȱ opportunitiesȱforȱpeopleȱofȱallȱages.ȱ ȱ ȱ TheȱCity’sȱvisionȱsetsȱtheȱfocusȱforȱtheȱfuture.ȱItȱisȱaȱstatementȱofȱwhereȱ theȱorganizationȱisȱgoing.ȱ ȱ ȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ CityȱofȱElȱCerritoȱStrategicȱPlanȱ ȱ ManagementȱPartnersȱ ȱ ȱ 6ȱ OURMISSION TheȱCityȱofȱElȱCerritoȱserves,ȱleadsȱandȱsupportsȱourȱdiverseȱcommunityȱ byȱprovidingȱexemplaryȱandȱinnovativeȱservices,ȱpublicȱplacesȱandȱ infrastructure,ȱensuringȱpublicȱsafety,ȱandȱcreatingȱanȱeconomicallyȱandȱ environmentallyȱsustainableȱfuture.ȱ TheȱCity’sȱmissionȱisȱaȱstatementȱofȱtheȱpurposeȱofȱtheȱorganization.ȱItȱ fundamentallyȱdefinesȱwhatȱtheȱorganizationȱstandsȱforȱandȱwhatȱitȱwillȱ do.ȱȱ ȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ CityȱofȱElȱCerritoȱStrategicȱPlanȱ ȱ ManagementȱPartnersȱ ȱ ȱ 7ȱ OURVALUES Ourȱvaluesȱdriveȱbehaviorȱandȱsupportȱeffectiveȱimplementationȱofȱtheȱ mission,ȱvision,ȱandȱgoals.ȱȱTheȱCity’sȱvaluesȱinclude:ȱ x EthicsȱandȱIntegrityȱ x FiscalȱResponsibilityȱ x Inclusivenessȱ x InnovationȱandȱCreativityȱ x ProfessionalȱExcellenceȱ x Responsivenessȱ x TransparencyȱandȱOpenȱCommunicationȱ ȱ Eachȱofȱtheseȱorganizationalȱvaluesȱhasȱassociatedȱbehaviorsȱthatȱcanȱbeȱ demonstratedȱthroughoutȱtheȱorganization.ȱTheȱbehaviorsȱthatȱwereȱ identifiedȱbyȱexecutiveȱstaffȱandȱtheȱCityȱCouncilȱareȱlistedȱbelow.ȱ Value:EthicsandIntegrity x Keepsȱtheȱpublic’sȱinterestȱalwaysȱinȱmindȱ x Abidesȱbyȱprofessionalȱcodesȱofȱconductȱ x Exercisesȱgoodȱjudgmentȱȱ x Doesȱtheȱrightȱthingȱevenȱwhenȱnoȱoneȱisȱlookingȱ x Knowsȱandȱfollowsȱethicalȱrulesȱ x Adheresȱtoȱindividualȱandȱorganizationalȱprofessionalȱstandardsȱ inȱtheȱconductȱofȱtheȱorganization’sȱbusinessȱ x Hasȱtheȱcourageȱtoȱsayȱnoȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ CityȱofȱElȱCerritoȱStrategicȱPlanȱ ȱ ManagementȱPartnersȱ ȱ ȱ 8ȱ x Isȱaccountableȱ x Standsȱforȱsomethingȱ x Setsȱtheȱexampleȱ x Remainsȱsteadfastȱ x Isȱwillingȱtoȱadmitȱfailures/faultsȱ x Putsȱothersȱfirstȱ(emotionalȱintelligence)ȱ Value:FiscalResponsibility x EnsuresȱresponsibleȱspendingȱofȱtheȱCityȱrevenuesȱwithȱservicesȱ deliveredȱinȱtheȱmostȱcostȬeffective,ȱefficientȱmannerȱ x MaintainsȱfinancialȱreservesȱconsistentȱwithȱCityȱFinancialȱPolicyȱ x Adheresȱtoȱbestȱpracticeȱfinancialȱpoliciesȱandȱpracticesȱ x Attractsȱoutsideȱfundingȱandȱresourcesȱwhenȱappropriateȱ x Forecastsȱ x Maintainsȱfiscalȱdisciplineȱ x Addressesȱunfundedȱliabilitiesȱ Value:Inclusiveness x Treatsȱothersȱwithȱdignityȱandȱrespectȱ x Demonstratesȱaȱwelcomingȱattitudeȱatȱallȱtimesȱ x Demonstratesȱsensitivityȱtoȱtheȱneeds,ȱconcernsȱandȱopinionsȱofȱ othersȱ x Incorporatesȱinclusivenessȱintoȱprogramsȱandȱservicesȱ x Cultivatesȱaȱbroadȱandȱdiverseȱnetworkȱtoȱexchangeȱideasȱandȱ makeȱdecisionsȱ x Modelsȱinclusiveȱbehaviorȱwhenȱinteractingȱwithȱstaffȱandȱtheȱ communityȱ x Valuesȱandȱpromotesȱfullȱutilizationȱofȱworkforceȱdiversityȱ x Successfullyȱmanagesȱdifferencesȱinȱprimaryȱlanguageȱandȱcultureȱ x Encouragesȱandȱpromotesȱaȱworkȱenvironmentȱinȱwhichȱallȱ individualȱdifferencesȱareȱvalued,ȱrespectedȱandȱwelcomedȱ x Seeksȱorȱprovidesȱresourcesȱtoȱpromoteȱandȱsupportȱinclusivenessȱ x Resolvesȱcomplexȱissuesȱbyȱbalancingȱneedsȱofȱdiverseȱgroupsȱ x Demonstratesȱcompassionȱ Value:InnovationandCreativity x Solvesȱproblemsȱcreativelyȱandȱisȱopenȱtoȱnewȱideasȱ x Createsȱnewȱwaysȱofȱmovingȱtheȱorganizationȱforwardȱtoȱachieveȱ itsȱmissionȱ x Fostersȱnewȱandȱcreativeȱthinkingȱandȱsolutionsȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ CityȱofȱElȱCerritoȱStrategicȱPlanȱ ȱ ManagementȱPartnersȱ ȱ ȱ 9ȱ x Identifiesȱnewȱideas/methods/techniquesȱandȱembraceȱthoseȱthatȱ leadȱtoȱimprovementȱ x Usesȱemergingȱtechnologyȱwithȱpurposeȱ x Takesȱrisksȱ(calculated)ȱ x EncouragesȱthinkingȱoutsideȬtheȬboxȱȱ x Fostersȱempowermentȱ x Makeȱitȱsafeȱtoȱmakeȱmistakesȱandȱtoȱlearnȱfromȱthemȱ Value:ProfessionalExcellence x Demonstratesȱrespectȱ x Isȱdedicatedȱ x Isȱdependable/reliableȱȱ x Keepsȱskillsȱandȱknowledgeȱcurrentȱ x Exhibitsȱexcellentȱinterpersonalȱskillsȱ x Providesȱstewardshipȱ x Identifies/forecastsȱissuesȱȱ x IsȱsolutionȬorientedȱ x Paysȱattentionȱtoȱdetailȱ x Displaysȱhumilityȱ x SeesȱtheȱpublicȱandȱCityȱemployeesȱasȱsourcesȱofȱcreativeȱideasȱȱȱȱȱ andȱeffectiveȱsolutionsȱ x Hasȱandȱcommunicatesȱaȱvisionȱ x Inspiresȱresultsȱandȱeffectiveȱteamworkȱ x Communicatesȱandȱlistensȱeffectivelyȱȱ x Makesȱtheȱhardȱdecisionsȱ x Setsȱtheȱexample;ȱmentorsȱothersȱtoȱbeȱsuccessfulȱ Value:Responsiveness x Seeksȱandȱutilizesȱcommunityȱinputȱ x Listens/respondsȱactivelyȱ x Isȱtimelyȱ x Keepsȱothersȱinformedȱandȱupȱtoȱdateȱ x Keepsȱcommitmentsȱandȱdoesȱwhatȱisȱsaidȱwillȱbeȱdone;ȱisȱreliableȱ x Engagesȱ–ȱtwoȱwayȱinteractionȱ x Fulfillsȱcommitmentsȱandȱkeepsȱpromisesȱthatȱareȱmadeȱ Value:TransparencyandOpenCommunication x Operatesȱinȱsuchȱaȱwayȱthatȱothersȱcanȱeasilyȱseeȱone’sȱactionsȱ x Championsȱpublicȱtransparencyȱlawsȱtoȱenhanceȱaccountabilityȱ andȱbuildsȱtrustȱinȱgovernmentȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ CityȱofȱElȱCerritoȱStrategicȱPlanȱ ȱ ManagementȱPartnersȱ ȱ ȱ 10ȱ x Followsȱopenȱmeetingȱlawsȱinȱconductingȱtheȱpublic’sȱbusinessȱȱ x Facilitatesȱpublicȱparticipationȱinȱopenȱmeetings;ȱencouragesȱ candorȱandȱwelcomesȱinputȱ x Providesȱfreeȱandȱeasyȱaccessȱtoȱinformationȱregardingȱmattersȱofȱ publicȱinterestȱ x Providesȱtimely,ȱaccurateȱinformationȱthatȱisȱeasyȱtoȱaccessȱandȱtoȱ understandȱ x Seeksȱwaysȱtoȱincreaseȱcommunityȱparticipationȱandȱinclusionȱinȱ governmentȱ x Considersȱmedia,ȱtechnologyȱandȱotherȱchannelsȱtoȱreachȱtheȱ publicȱ x Listensȱcarefullyȱandȱremainsȱopenȱtoȱdifferentȱperspectivesȱȱ x Explainsȱpolicies,ȱissues,ȱandȱchangesȱȱ x Developsȱcreativeȱwaysȱtoȱgetȱtheȱpublicȱproductivelyȱinvolvedȱȱ x Engagesȱinȱopen,ȱhonestȱcommunicationȱ x Activelyȱseeksȱcitizenȱparticipation;ȱstrivesȱtoȱkeepȱtheȱpublicȱ informedȱandȱeducatedȱaboutȱcommunityȱissuesȱ x Listensȱtoȱotherȱperspectivesȱwithȱanȱopenȱmindȱandȱaȱsincereȱ desireȱtoȱunderstandȱ GOALSANDSTRATEGIES Asȱaȱresultȱofȱinterviews,ȱfocusȱgroups,ȱsurveysȱandȱtheȱstaffȱworkshop,ȱ fiveȱpotentialȱgoalsȱwereȱidentified,ȱeachȱwithȱseveralȱstrategies.ȱDuringȱ theȱJanuaryȱ26,ȱ2013ȱworkshopȱwithȱtheȱCityȱCouncil,ȱtheseȱwereȱ reviewed,ȱrevisedȱandȱconfirmed.ȱInȱaddition,ȱaȱsixthȱgoalȱwasȱaddedȱ (developȱandȱrehabilitateȱpublicȱfacilitiesȱasȱcommunityȱfocalȱpoints).ȱTheȱ discussionȱandȱprocessȱnotesȱareȱprovidedȱasȱanȱaddendumȱtoȱthisȱ documentȱandȱtheȱresultingȱgoalsȱareȱshownȱonȱtheȱfollowingȱpage.ȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ CityȱofȱElȱCerritoȱStrategicȱPlanȱ ȱ ManagementȱPartnersȱ ȱ ȱ 11ȱ ȱ x GoalsȱareȱmultiȬyearȱinȱnature.ȱȱTheȱtimeframeȱforȱachievingȱgoalsȱ isȱtypicallyȱfiveȱtoȱtenȱyears.ȱȱAȱtimeframeȱofȱthreeȱtoȱfiveȱyearsȱmayȱ beȱmoreȱappropriateȱinȱtoday’sȱdynamicȱenvironment.ȱ x Strategiesȱareȱtheȱmeansȱtoȱachieveȱtheȱgoals.ȱTheȱtimeframeȱforȱ implementingȱstrategiesȱcanȱspanȱseveralȱyearsȱasȱspecificȱprogramsȱ andȱprojectsȱareȱundertaken.ȱȱ GoalA:Deliverexemplarygovernmentservices Strategies x IncreaseȱproductivityȱandȱefficiencyȱbyȱutilizingȱdataȬdrivenȱ analysisȱtoȱensureȱappropriateȱresourceȱallocation.ȱ x Promoteȱemployeeȱdevelopmentȱandȱprofessionalȱgrowth.ȱ x Recruitȱandȱretainȱaȱtalentedȱandȱeffectiveȱworkforce.ȱ x EnsureȱCityȱprogramsȱandȱservicesȱareȱinclusiveȱofȱpeopleȱofȱ diverseȱbackgrounds.ȱ x Developȱandȱstrengthenȱrelationshipsȱwithȱpublicȱandȱprivateȱ partners,ȱresidents,ȱbusinesses,ȱandȱcommunityȱgroups.ȱ x Maintainȱemphasisȱonȱprovidingȱexcellentȱcustomerȱservice.ȱ ȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ CityȱofȱElȱCerritoȱStrategicȱPlanȱ ȱ ManagementȱPartnersȱ ȱ ȱ 12ȱ GoalB:AchievelongͲtermfinancialsustainability Strategies x MaintainȱfinancialȱdisciplineȱbyȱestablishingȱdecisionȬmakingȱ guidelinesȱtoȱevaluateȱwhetherȱorȱwhenȱtoȱpursueȱaȱnewȱprojectȱorȱ program.ȱȱ x Ensureȱpolicies,ȱproceduresȱandȱsystemsȱrepresentȱbestȱpracticesȱ inȱfinancialȱmanagement.ȱȱ x Attractȱandȱmaximizeȱopportunitiesȱforȱnew/expandingȱ businesses.ȱ x Exploreȱopportunitiesȱforȱpublic/privateȱpartnerships.ȱ x Continueȱtoȱpursueȱopportunitiesȱforȱnewȱfunding,ȱincludingȱ outsideȱgrants.ȱ x Developȱaȱfinancialȱplanȱtoȱaddressȱongoingȱandȱdeferredȱ maintenanceȱofȱfacilitiesȱandȱinfrastructure.ȱ x Developȱaȱplanȱtoȱensureȱthatȱrevenueȱmeetsȱtheȱcostȱofȱprovidingȱ theȱservicesȱidentifiedȱinȱtheȱStrategicȱPlan,ȱincludingȱadequateȱ reservesȱforȱunanticipatedȱrevenueȱshortfalls.ȱȱ x Trackȱandȱpromoteȱstateȱandȱfederalȱlegislationȱthatȱwouldȱcreateȱ newȱfundingȱopportunities.ȱ GoalC:Deepenasenseofplaceandcommunityidentity Strategies x Promoteȱstrongȱneighborhoods.ȱ x CelebrateȱtheȱCity’sȱdiversityȱbyȱwelcomingȱresidentsȱofȱallȱagesȱ andȱculturesȱandȱencouragingȱtheirȱcivicȱinvolvement.ȱ x AdoptȱaȱRevisedȱGeneralȱPlanȱthatȱmeetsȱtheȱneedsȱofȱtheȱ communityȱnowȱandȱinȱtheȱfuture.ȱ x Reimagineȱunderdevelopedȱandȱunderutilizedȱpropertiesȱthroughȱ advancedȱplanningȱeffortsȱthatȱencourageȱinvestmentȱand/orȱnewȱ development.ȱ x DevelopȱanȱEconomicȱDevelopmentȱactionȱplan.ȱȱ x Examineȱcurrentȱpoliciesȱonȱhistoricȱpreservation.ȱ x Encourageȱuseȱofȱalternativeȱmodesȱofȱtransportationȱtoȱconnectȱ peopleȱandȱplaces.ȱ x Identify,ȱpromote,ȱand/orȱdevelopȱentertainment,ȱrecreational,ȱ andȱleisureȱactivitiesȱforȱpeopleȱofȱallȱagesȱandȱdemographics.ȱȱ x Promoteȱartsȱandȱcultureȱandȱcommunityȱcelebrations.ȱȱ x DevelopȱplansȱforȱtheȱCity’sȱ100thȱyearȱanniversaryȱ(2017).ȱ x Beȱaȱstrongȱpartnerȱwithȱtheȱschools.ȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ CityȱofȱElȱCerritoȱStrategicȱPlanȱ ȱ ManagementȱPartnersȱ ȱ ȱ 13ȱ GoalD:Developandrehabilitatepublicfacilitiesas communityfocalpoints Strategies x Developȱaȱplanȱtoȱaddressȱongoingȱandȱdeferredȱmaintenanceȱofȱ facilitiesȱandȱinfrastructure.ȱ x Continueȱtheȱfacilitiesȱassessmentȱtoȱprioritizeȱandȱstrategizeȱ investmentȱ(i.e.,ȱlibrary,ȱpublicȱsafetyȱfacility,ȱseniorȱcenter,ȱ communityȱcenter).ȱ x RevisitȱandȱupdateȱtheȱStructuralȱFacilitiesȱManagementȱPlan.ȱ GoalE:Ensurethepublic’shealthandsafety Strategies x Provideȱtransparentȱinformationȱonȱcrimeȱandȱaddressȱ perceptionsȱofȱsafetyȱthroughȱoutreachȱandȱeducation.ȱ x Utilizeȱenvironmentalȱdesignȱtechniquesȱtoȱdeterȱandȱpreventȱ crimesȱ x ApplyȱdataȬdrivenȱanalysisȱtoȱtargetȱlawȱenforcementȱandȱfireȱ resourcesȱandȱenhanceȱsafety.ȱ x Maintainȱdisasterȱpreparednessȱprogramsȱandȱensureȱemergencyȱ responseȱplansȱareȱcurrent.ȱ x ContinueȱmultiȬdivision/departmentȱteamworkȱtoȱensureȱandȱ enhanceȱtheȱcommunity’sȱsafetyȱthroughȱaȱthorough,ȱefficientȱandȱ comprehensiveȱplanȱreview,ȱpermittingȱandȱinspectionȱprocess.ȱ x Continueȱtoȱworkȱwithȱlocalȱpartnersȱ(i.e.,ȱBART,ȱtheȱSchoolȱ District,ȱneighboringȱcommunities,ȱEastȱBayȱRegionalȱParkȱ District)ȱonȱaȱcoordinatedȱapproachȱtoȱpublicȱsafety.ȱȱ x UtilizeȱcommunityȬorientedȱpolicingȱandȱproblemȱsolving.ȱ x Utilizeȱaȱdiverseȱarrayȱofȱcrimeȱpreventionȱtechniquesȱ(e.g.,ȱSchoolȱ ResourceȱOfficerȱ[SRO]ȱprogram,ȱTrafficȱUnit,ȱBikeȱPatrol,ȱetc.).ȱ x Exploreȱinnovativeȱandȱbestȱpracticesȱforȱpromotingȱpublicȱhealthȱ (e.g.,ȱsmokingȱordinances,ȱnutrition,ȱandȱobesityȱprevention).ȱ GoalF:Fosterenvironmentalsustainabilitycitywide Strategies x Beȱaȱleaderȱinȱsettingȱpoliciesȱandȱprovidingȱinnovativeȱprogramsȱ thatȱpromoteȱenvironmentalȱsustainability.ȱ x PromoteȱenvironmentalȱleadershipȱbyȱworkingȱwithȱtheȱSchoolȱ Districtȱandȱotherȱgovernmentȱentities.ȱȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ CityȱofȱElȱCerritoȱStrategicȱPlanȱ ȱ ManagementȱPartnersȱ ȱ ȱ 14ȱ x Implementȱpolicesȱtoȱpromoteȱwasteȱdiversionȱ(i.e.,ȱbanȱonȱsingleȬ useȱbagsȱandȱStyrofoamȱfoodȱcontainers).ȱ x ImplementȱtheȱCity’sȱClimateȱActionȱPlan,ȱincluding:ȱȱ o Reducingȱvehicleȱmilesȱtraveledȱ(byȱcreatingȱaȱwellȱ connected,ȱpedestrian,ȱbicycleȱandȱtransitȬorientedȱurbanȱ formsȱthatȱwillȱmakeȱitȱeasierȱforȱresidentsȱandȱvisitorsȱtoȱ leaveȱtheirȱcarȱbehind.)ȱ o Facilitatingȱenergyȱandȱwaterȱefficiencyȱandȱgreaterȱ adoptionȱofȱcleanȱenergy.ȱȱ o ReducingȱtheȱamountȱofȱwasteȱgeneratedȱinȱElȱCerrito.ȱ o Makingȱmunicipalȱoperationsȱmoreȱresourceȱefficientȱandȱ environmentallyȱfriendly.ȱ ThisȱsetȱofȱgoalsȱandȱstrategiesȱwillȱguideȱandȱinformȱtheȱCity’sȱannualȱ priorityȬsettingȱandȱresourceȱdecisionȬmakingȱprocessesȱandȱserveȱasȱaȱ broadȱframeworkȱtoȱachieveȱtheȱexceptionalȱqualityȱofȱlifeȱexpectedȱandȱ experiencedȱbyȱtheȱresidentsȱofȱElȱCerrito.ȱȱȱ ȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ NextȱStepsȱ ȱ ManagementȱPartnersȱ ȱ ȱ 15ȱ NextSteps TheȱCityȱCouncil’sȱStrategicȱPlanningȱworkshopȱconcludedȱwithȱaȱreviewȱ ofȱtheȱscheduleȱforȱcompletingȱtheȱstrategicȱplan.ȱȱKeyȱmilestonesȱandȱ nextȱstepsȱareȱlistedȱbelow.ȱ x Marchȱ2013ȱ–ȱManagementȱPartnersȱdeliversȱtheȱdraftȱstrategicȱ planȱtoȱtheȱCityȱManagerȱforȱfinalȱstaffȱreview.ȱ x Marchȱ2013ȱ–ȱFinalȱdraftȱstrategicȱplanȱisȱavailableȱtoȱtheȱpublicȱ forȱreview.ȱ x Aprilȱ2013ȱ–ȱCityȱCouncilȱconsidersȱandȱadoptsȱtheȱfinalȱdraftȱ strategicȱplan.ȱ x Aprilȱ2013ȱ–ȱOnceȱadoptedȱbyȱtheȱCityȱCouncil,ȱManagementȱ PartnersȱworksȱwithȱCityȱstaffȱtoȱprepareȱanȱimplementationȱplanȱ identifyingȱkeyȱtasksȱforȱeachȱstrategy,ȱincludingȱtimelines,ȱ resourcesȱrequiredȱandȱsuccessȱindicators.ȱȱ x Aprilȱ2013ȱ–ȱStaffȱintegratesȱtheȱstrategicȱplanȱandȱimplementationȱ planȱwithȱtheȱbudgetȱprocessȱforȱFYȱ2013/14ȱbyȱaligningȱprogramsȱ andȱservicesȱtoȱtheȱstrategicȱplanȱgoals.ȱ ȱ ȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ AttachmentȱAȱ–ȱWordȱCloudsȱ ȱ ManagementȱPartnersȱ ȱ ȱ 16ȱ AttachmentA–WordClouds ȱ ȱ ---PAGE BREAK--- ---PAGE BREAK--- ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ AttachmentȱBȱ–ȱGlossaryȱofȱTermsȱ ȱ ManagementȱPartnersȱ ȱ ȱ 17ȱ AttachmentB–GlossaryofTerms Theȱfollowingȱgraphicȱshowsȱtheȱkeyȱcomponentsȱofȱaȱstrategicȱplan.ȱ ȱ Aȱvisionȱsetsȱtheȱfocusȱforȱtheȱfuture.ȱItȱisȱaȱstatementȱofȱwhereȱtheȱorganizationȱisȱgoing.ȱ Aȱmissionȱisȱaȱstatementȱofȱtheȱpurposeȱofȱtheȱorganization.ȱItȱfundamentallyȱdefinesȱwhatȱtheȱ organizationȱstandsȱforȱandȱwhatȱitȱwillȱdo.ȱȱ Theȱvaluesȱofȱanȱorganizationȱdriveȱtheȱgoalsȱcreatedȱandȱtheȱprocessȱofȱimplementation.ȱValuesȱ provideȱtheȱbasisȱforȱhowȱtheȱorganizationȱandȱitsȱmembersȱwillȱworkȱtoȱachieveȱtheȱmissionȱ andȱvision.ȱExamplesȱincludeȱprofessionalȱexcellence,ȱinnovation,ȱresponsiveness,ȱandȱintegrity.ȱȱ Goalsȱsetȱtheȱframeworkȱthatȱguidesȱtheȱdirectionȱandȱfocusȱofȱtheȱorganization,ȱbudgetȱ decisionsȱandȱallocationȱofȱotherȱresources,ȱsuchȱasȱstaffȱtime.ȱTheyȱareȱ“upȱonȱtheȱbalcony”ȱ wideȱviewsȱofȱopportunitiesȱforȱchangeȱandȱimprovementȱandȱstateȱtheȱdesiredȱfuture.ȱGoalsȱorȱ strategicȱprioritiesȱprovideȱtheȱ“why”ȱ(largerȱmeaningȱandȱcontext)ȱofȱtheȱspecificȱactionsȱtheȱ agencyȱtakes.ȱTheyȱhelpȱtheȱexecutiveȱteamȱdecideȱwhichȱofȱtheȱmanyȱworthyȱprojectsȱshouldȱ beȱdoneȱandȱwhen,ȱwithinȱavailableȱresources.ȱGoalsȱmustȱbeȱmeaningfulȱandȱattainable.ȱ Strategiesȱareȱtheȱmeansȱtoȱachieveȱtheȱgoals.ȱTheyȱdescribeȱanȱapproachȱorȱmethodȱandȱbeginȱ toȱanswerȱtheȱquestion:ȱȱHowȱwillȱweȱgoȱaboutȱaccomplishingȱtheȱgoal?ȱTheyȱmayȱincludeȱ broadȱareasȱtoȱpursue,ȱratherȱthanȱindividualȱprojects.ȱToȱassureȱthatȱtheȱgoalȱisȱachieved,ȱlaterȱ inȱtheȱprocessȱeachȱobjectiveȱmustȱbeȱassignedȱtoȱanȱindividual,ȱwithȱresourcesȱidentified,ȱandȱ incorporatedȱintoȱaȱworkȱplan.ȱȱȱ Anȱimplementationȱactionȱplanȱisȱtheȱblueprintȱforȱcarryingȱoutȱtheȱstrategicȱplan.ȱȱItȱcontainsȱ theȱdetailedȱstepsȱthatȱmustȱbeȱtakenȱtoȱassureȱthatȱtheȱgoalsȱandȱstrategiesȱareȱachieved.ȱȱActionȱ plansȱprovideȱaȱframeworkȱforȱdeterminingȱspecificȱtimelines,ȱassignments,ȱandȱresourceȱ allocations.ȱȱTheyȱareȱdesignedȱtoȱbeȱaȱmanagementȱtoolȱtoȱhelpȱtheȱorganizationȱassureȱthatȱ goalsȱareȱattainedȱandȱareȱwellȬsuitedȱtoȱperiodicȱcheckȬinȱaboutȱprogress,ȱchangesȱorȱ challenges.ȱȱȱ ---PAGE BREAK--- FinalȱDraftȱStrategicȱPlanȱ2013ȱtoȱ2017ȱ AttachmentȱCȱ–ȱGraphicȱRepresentationȱtheȱStrategicȱPlanȱ ȱ ManagementȱPartnersȱ ȱ ȱ 18ȱ AttachmentC–GraphicRepresentationtheStrategicPlan ȱ