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The Fourth Annual Entrepreneur Training Program The complete business planning process for existing El Cerrito businesses and serious start-ups T H E C I T Y O F EL CERRITO Entrepreneur Training classes will be held at El Cerrito City Hall 10890 San Pablo Avenue Hillside Conference Room 9:00 a.m.–noon Mondays & Wednesdays April 1 – June 12, 2013 “When I started my business, I had very little direction or information about how to successfully run a small business. After taking a class . . . I was clearer than I had ever been about being a successful business owner.” —julianna “Entrepreneur Training came at a time when it was essential for me to focus on business changes and examine my industry. The group collaboration and knowledge base helped me shape, redefine, and create new opportunities. I’m back on track and motivated.” —morgan ---PAGE BREAK--- Instructional objectives • Help you learn and adopt entrepreneurial skills, attitudes, and behaviors for success. • Develop your best possible written business plan with plenty of collective intelligence. • Facilitate the healthy start and sustainable growth of your business. Scan code to learn more about the program and to hear testimonials Entrepreneur Training Program The complete business planning process for existing El Cerrito businesses and serious start-ups Schedule • January 23, 2013 Informational session • February 11, 2013T Informational session • February 27, 2013T Informational session* • April 1, 2013 First class • June 12, 2013 Last class *Additional sessions may be added if the need arises. Trainer The Entrepreneur Training Program is student centered, collaborative and interactive, and will be taught by Jeffrey G. Hall, an experienced professional educator and entrepreneur. For 15 years, Mr. Hall has been affiliated with the Contra Costa Small Business Development Center’s New Venture Training Program. During this time, Mr. Hall taught close to 50 sessions with over 1,000 business attendees, including 2010 and 2011 classes in El Cerrito. To learn more about Mr. Hall, please visit www.JeffreyGHall.com. Financial support for the Entrepreneur Training Program is being provided by the City of El Cerrito for its citizens. This financial support does not include a $300 non- refundable fee for registration and training materials, once your application has been finalized. In 10 weeks, experience and apply: • A review of Covey on effectiveness and Tracy on time management • How to research your industry, target market, trade area and competition • Management’s 5 key roles, planning and control by Peter Drucker • Guerrilla marketing from Levinson and a seven sentence marketing plan • Pricing for profitability from the power of branding your business • How to create a sales forecast that is realistic and useful in making sales • Financial management basics, sales, costs, and profits and . . . How to grow a profitable business! How to Apply 1. Fill out application at: www.DiscoverElCerrito. com. For your convenience, email, mail, or fax back the application. 2. Attend an informational session to find out if Entrepreneur Training is right for you. Informational sessions will be held at the El Cerrito City Hall on: January 23, 2013, 10:00–11:30 a.m. February 11, 2013, 10:00–11:30 a.m. February 27, 2013, 10:00–11:30 a.m. 3. Please call (510) 215-4362 if you have any questions or if you wish to attend an informational session. More detailed program information can also be found at www.DiscoverElCerrito.com.