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Continue to invest in corridors, and overall beautification, including East Richards Street corridor; improving walkability Implement Downtown Master Plan Focus on development potentials, specifically the John Lambert Subdivision Begin revision on the Comprehensive Master Plan to include Zoning, 1-mile ETJ, Recreation, Housing, and Childcare CITY OF DOUGLAS STRATEGIC GOALS FOR 2021-2022 MAINTAIN SOLID INFRASTRUCTURE This is the most critical role of the City. CORE VALUES: Integrity, Stewardship, Transparency & Openness, Excellence, Innovative, Accountable ECONOMIC OPPORTUNITY Ensure adequate funding to maintain this quality of life and look to diversify and grow the local economy. OFFER GREAT CHOICE TO LIVE, WORK & PLAY Have a fun and accessible community and ensure resources critical to the City’s economy are developed. ENVISION AND INVEST IN A WELL-PLANNED, ATTRACTIVE COMMUNITY Visually inviting community that is easy for residents and visitors to access. CREATE OPPORTUNITIES FOR COMMUNICATION & CITIZEN INVOLVEMENT & PRIDE Make better decisions with citizen input, offer opportunities for collaboration, education, and awareness with citizens. Engage with a marketing firm to develop a City Marketing & Communication Plan, with intent to share meaningful information with citizens, and determine and use best available formats Create opportunities for more citizen engagement, including web surveys, live- feeds on social media, and committing to in-person conversations / discussions (formal or informal) Search for Stable Funding through partnerships, resources, organizations, State, districts, and tax opportunities Diversify Economic Base by being business-friendly, open-minded, promotional, recruitment oriented, and communicative Investigate Economic Development Opportunities through identifying needs, building partnerships, and exploring openings Continue park improvements Develop and promote the North Platte River corridor Work toward abundant, affordable recreation Work toward abundant, affordable childcare resources, and determine the City’s clear and appropriate role Work toward abundant, affordable housing, and determine the City’s clear and appropriate role MISSION: To serve our community for a better way of life. VISION: The highest quality of life, today and tomorrow. Implement Cost Savings Measures for Operations Complete Level II Water Study; Increase Water Capacity Complete Pearson Street to Ensure Connectivity Continue to adequately maintain all infrastructure