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Douglas Downtown Plan Public Meeting #2 Its About You… ---PAGE BREAK--- Downtown Master Plan • The plan to succeed • Define goals & desires • ‘Check List’ all elements that contribute to the success or failure of a plan • We all want success – Do it right! • The factual basis, both good & bad “What are we doing Here?” ---PAGE BREAK--- Agenda • Economic/Market Study Results • Funding Strategy • Overview – Process/Results • Three Realms-Public/Private/Context • Sketch Book-Public Realm/Design ---PAGE BREAK--- Economic Geographies – Immediate Region, City of Douglas, Downtown ---PAGE BREAK--- Immediate Region and Douglas Population and Households ---PAGE BREAK--- Industry Categories Traditional Agriculture, Mining, Utilities, Construction, Manufacturing Retail Trade Retail Transportation/ Wholesale Trade Transportation, Warehousing, Wholesale Trade Professional Information, Finance/Insurance, Real Estate, Prof/Scientific, Legal, Management, Admin, Education, Health Care Hospitality Accommodation, Food, Arts, Recreation, Entertainment Other / Local Services Local Services (repair/maintenance, laundry, personal care, civic/religious organizations) Unclassified ---PAGE BREAK--- Immediate Region Economic Activity ---PAGE BREAK--- Percentage of Immediate Region Activity in City of Douglas ---PAGE BREAK--- Immediate Region and City of Douglas Retail Leakage ---PAGE BREAK--- Downtown Economic Activity ---PAGE BREAK--- Downtown and City Market Capture ---PAGE BREAK--- Conclusions ---PAGE BREAK--- Recommendations ---PAGE BREAK--- Balance Auto-Oriented and Pedestrian Oriented Land Uses ---PAGE BREAK--- Overall retail market strategy will boost allocated revenues – Possible earmarking from new larger format retail Create a policy to utilize a portion of surplus revenues for downtown improvements County specific purpose sales tax for Local Infrastructure improvements Economic development sales tax (.25% county tax allowed under state law) Funding Strategies ---PAGE BREAK--- IMG_0047.JP WHAT WE HEARD… VITALITY HISTORIC PRESERVATION INCREASED RETAIL VARIETY FRESH, COHESIVE LOOK AND FEEL MORE HOUSING OPPORTUNITIES PUBLIC ART OUTSIDE SEATING EVENTS WESTERN, SMALL TOWN FEEL MURALS EMBRACE ALLEYS UTILIZE ALLEYS FOR PEDESTRIANS FLOWERS AND BENCHES ---PAGE BREAK--- WEAKNESSES OPPORTUNITIES THREATS ---PAGE BREAK--- What We Think. . . What We Might Do… ---PAGE BREAK--- ---PAGE BREAK--- ---PAGE BREAK--- Citizens asked to be “Planners for a Day”. Learn Parts! ---PAGE BREAK--- 1. Beautification/Improvements Street Lights, Trash Cans, Christmas Lights, Flower Boxes, Public Art, Murals, etc… 2. Pedestrian and Automobile Circulation Alternative Parking Schemes, Bike Accommodations, Signage, Maps, Pedestrian Boulevards, Way Finding 3. Creative Use of Public/Vacant Spaces Places for Art, Music, Reflection, Open Air Carts, Picnic Benches, Dogs, Gardens (community/flowers), etc… 4. Improving the Business Climate Regulatory, Policies, Budgeting, Perception, etc… ---PAGE BREAK--- The Realms.. ---PAGE BREAK--- Context • Business District • Main Street Commercial / Zero Lot Line • Transition Zones (near Main St. Commercial) • Flexible Uses / Flexible Form • Stimulate Development/ Redevelopment ---PAGE BREAK--- The Business District – Downtown Business District Downtown Residential Residential Industry Fair Grounds Industry Downtown Context: Land Use / Zoning / Incentives / Support ---PAGE BREAK--- Main Street Commercial Zero Lot Line ---PAGE BREAK--- Other District Uses: Exempt / Outbuilding / Residential ---PAGE BREAK--- Main Street Commercial – Transitional Ideally ‘Future Downtown’ ---PAGE BREAK--- Main Street Commercial – Transitional Not Zero Lot Line – Not Main Street Commercial - homes Make critical Connections Invite Expansion of Main Street Define the ROW line with Treatment Use common materials to establish Continuity Land Use & Zoning need to reflect desire to move future buildings to the Zero Lot Line. Make sure Codes Don’t get in Way!! ---PAGE BREAK--- Flexible Zoning for Most of Business District Flexible Uses & form Flexible Uses ---PAGE BREAK--- New Development Rights = Investment / Reinvest Lofts/Setbacks/expanded Uses via New Codes & regulations Investment = Support for Effort! ---PAGE BREAK--- New Development Rights beyond the District! Investment = Support for Effort! ADUs / Gentle Density / New Rights - ---PAGE BREAK--- Granny Flats/Mother-in-law Units: ADUs Keep your character ---PAGE BREAK--- Local Land Use Thoughts… for consideration ---PAGE BREAK--- Local Land Use Thoughts… for consideration ---PAGE BREAK--- Literal Links… for consideration (Red Brick Road) Fair Grounds Down Town Continuity along Connections are Critical ‘reading’ the visual clues. Continuous Paving Consistent Plantings Consistent Walls & Planters ---PAGE BREAK--- Enriched Walkways and Intersections ---PAGE BREAK--- Recreation as Downtown Destination ---PAGE BREAK--- Railroad Residential – Clay Street Home (new Poplar & Cedar) ---PAGE BREAK--- Small / Affordable homes ---PAGE BREAK--- ---PAGE BREAK--- Main Street Commercial ---PAGE BREAK--- Sketch Book Douglas ---PAGE BREAK--- Alternative / Recommendations / Parts ---PAGE BREAK--- Center & 2nd ---PAGE BREAK--- Turning Radius & Safety ---PAGE BREAK--- Raised Crosswalks & Safety (traffic calming) ---PAGE BREAK--- Jackalope Square Jackalope Square ---PAGE BREAK--- Development Strategy affects many details Steps DOWN/DOWN/DOWN to River ---PAGE BREAK--- 2nd Street - Existing: ---PAGE BREAK--- 2nd Street: In Street Parking Option ---PAGE BREAK--- 2nd Street: Median Garden Option ---PAGE BREAK--- 2nd Street: Wide Walk Option ---PAGE BREAK--- Wide Walk Option: 25’ ---PAGE BREAK--- Creating Outdoor Rooms: ---PAGE BREAK--- 3rd Street Options- Enriched Walks (as is) or Wide Walk Option ---PAGE BREAK--- Bulb-Outs / Renovations: ---PAGE BREAK--- Bulb-Outs at Mid-Block: for Safety ---PAGE BREAK--- Way Finding Signage Alternatives ---PAGE BREAK--- Way Finding Signage Alternatives Douglas Historic Downtown ---PAGE BREAK--- Landscape Lighting – “Enchanting” – Up Lights ---PAGE BREAK--- Landscape Lighting – “Enchanting” – LED Tree Lights ---PAGE BREAK--- Landscape Furnishings ---PAGE BREAK--- Landscape Plant– Ornamental Grasses ---PAGE BREAK--- Landscape Plant– Ground Covers ---PAGE BREAK--- Landscape Plant– Ornamental Shrubs ---PAGE BREAK--- Landscape Plants – Evergreen Trees/Shrubs ---PAGE BREAK--- Landscape Plant– Deciduous Trees ---PAGE BREAK--- ---PAGE BREAK--- Introduction to Keypads Its About You!… ---PAGE BREAK--- Have you ever lied to your mother? 0% 18% 18% 55% 0% 0% 9% 0% 1. Never…Honest! 2. Only once and I paid for it dearly 3. Only a couple of times 4. Yes, but I was young & candy was involved 5. I prefer to call it a “stretching of the truth” 6. Only when it was in her best interest 7. Yes, but my brother/sister made me do it 8. Too many times to count! ---PAGE BREAK--- Are you…? 73% 27% 1. Male 2. Female ---PAGE BREAK--- What is your age? 9% 64% 18% 9% 0% 1. under 18 2. 19-29 years 3. 30-44 years 4. 45-65 years 5. over 65 years ---PAGE BREAK--- How long have you lived in Douglas? 50% 33% 0% 8% 8% 1. Less than one year 2. Between 1 and 5 years 3. Between 6 and 10 years 4. Between 11 and 20 years 5. More than 20 years ---PAGE BREAK--- In what field do you work? 0% 20% 0% 0% 0% 50% 0% 10% 0% 20% 1. Local, State, Federal government 2. Education or healthcare 3. Construction 4. Agriculture/ranching 5. Service or retail or recreation 6. Mining/energy sector 7. At-home caregiver 8. Student 9. Retired 10. Not currently employed ---PAGE BREAK--- A. B. C. D. Where do you live? 31% 31% 23% 15% 1. A 2. B 3. C 4. D ---PAGE BREAK--- Do you support increased residential development in Downtown 8% 8% 8% 50% 25% 1. Strong Support 2. Support 3. Neutral 4. Against 5. Strongly Against ---PAGE BREAK--- What most distinguishes downtown from other commercial areas in Douglas (top2) 69% 8% 8% 15% 54% 8% 8% 1. Pedestrian Oriented 2. Public Gathering Places 3. Entertainment/Specialty Shops 4. Civic Center 5. Concentration of prof. services 6. Event/Celebrations 7. Historic Buildings ---PAGE BREAK--- Would you support a policy to utilize revenues generated by new retail development in other commercial areas to finance downtown improvement projects? 0% 8% 23% 38% 31% 1. Strong Support 2. Support 3. Neutral 4. Against 5. Strongly Against ---PAGE BREAK--- Would you support a NEW sales tax to pay for downtown improvement projects? 15% 23% 8% 38% 15% 1. Strong Support 2. Support 3. Neutral 4. Against 5. Strongly Against ---PAGE BREAK--- Do you support redevelopment of the rail/river corridor? 8% 8% 8% 31% 46% 1. Strong Support 2. Support 3. Neutral 4. Against 5. Strongly Against ---PAGE BREAK--- Use: Traffic Calming Notion Tighter turns = slower 15% 8% 23% 23% 31% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- Use: Traffic Calming Notion Raised Crosswalks 25% 25% 17% 17% 17% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- 2nd Street Design Option: In-Street Parking? 42% 0% 17% 33% 8% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- 2nd Street Design Option: Median Gardens 18% 18% 18% 27% 18% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- 2nd Street Design Option: Wide Street (rooms) 15% 0% 15% 62% 8% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- So.. Which Option is preferred for 2nd St.? 69% 23% 0% 8% 1. As is (do nothing) 2. In Street Parking 3. Median Gardens 4. Wide Walk/Landscaped Rooms ---PAGE BREAK--- Redesign Bulb-outs? 8% 0% 0% 33% 58% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- Redesign Median (Center) 8% 0% 8% 33% 50% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- 3rd Street Design Option: Wide Walks vs. Parking 50% 17% 17% 8% 8% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- 3rd Street Design Option: “Keep Parking as it is!” 0% 8% 8% 42% 42% 1. Strongly Agree 2. Agree 3. Neutral 4. Disagree 5. Strongly Disagree ---PAGE BREAK--- Design Options: Mid-Block Bulb-Outs 8% 17% 25% 33% 17% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- Design Options: Ornamental Bunch Grasses 0% 9% 27% 18% 45% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- Design Options: Native Shrubs 0% 0% 33% 25% 42% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- Design Options: Use of these Evergreen Trees? 0% 17% 17% 42% 25% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- Design Options: Use of these Deciduous Trees 0% 0% 17% 42% 42% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- Do you support the Concept of the Main Street Transition Zone (no setbacks) 9% 0% 45% 9% 36% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- Support for Flexible Zoning (all compatible) DTBD 0% 0% 30% 50% 20% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- Encourage City to extend new property rights in NDBD to stimulate Investment/Reinvestment! 18% 0% 45% 27% 9% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- ---PAGE BREAK--- ADUs; Mother in Law Units: Do you Support? 8% 17% 33% 25% 17% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- ---PAGE BREAK--- Cottage Neighborhoods: Do you support? 0% 9% 36% 18% 36% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- Water Sports: Whitewater Course? 8% 0% 17% 25% 50% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- Rail to Resential Do you like idea? 0% 9% 27% 55% 9% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- Way finding Signage: Support? 0% 0% 8% 25% 67% 1. Strong Support 2. Support 3. Neutral 4. Dislike 5. Strongly Dislike ---PAGE BREAK--- Who do you feel should lead this effort (skills & resources) 9% 64% 27% 0% 0% 1. Chamber of Commerce 2. CANDO: Economic Development 3. Main Street Douglas 4. City of Douglas 5. New Non-profit (501c3) ---PAGE BREAK--- Next Steps: • On-Line Survey: http://www.cityofdouglas.org/ • Document Draft- Due April 23rd • Comments - May 6th, Joint PC&CC • Final Draft Due – May 21st • Planning Commission Public Hearing, May 18th.